Livestreaming sales on TikTok Shop is becoming one of the hot trends today, bringing impressive business results. Different from traditional advertising channels, advertising costs on TikTok are often significantly cheaper. The special thing is, some people can do livestreams without having to spend a penny on advertising costs. However, not everyone has the skills and willingness to conduct livestreams on TikTok. Livestream requires flexibility and the ability to handle situations confidently, especially when encountering unforeseen problems. This requires the livestream performer to have careful preparation and solid knowledge of the product and how the TikTok platform works to optimize business efficiency. In this article, Optimal Agency will help you learn about the common problems when Livestreaming on TikTok Shop and how to solve them.
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Livestream on TikTok shop
Livestream on TikTok Shop is a powerful tool that allows users to interact directly with other accounts through live broadcasting. This is not only a platform to chat and connect, but also a way to sell, introduce products, and build a brand. For sellers, content creators, and brands, TikTok Shop livestreams become a direct communication channel with customers, where they can showcase their products, answer questions from viewers, and create unique interactive experiences. Using livestream not only helps increase sales opportunities but also creates a close and direct environment, helping to increase trust and interaction between sellers and buyers. Instead of just looking at images and product descriptions, customers can see the salesperson “live” and hear them share about the product, their experiences, and how to use the product more intuitively and lively.
Livestreaming on TikTok Shop also opens up a new outlet for creative and dramatic content creation. Users can use effects, filters, and interactive features to create unique and engaging experiences. Features such as question and answer, gift sending, and live interaction help create a space for authentic conversation and interaction, encouraging active participation and interaction from the audience. Livestream on TikTok Shop is not only a promotional tool but also a way to create unique shopping experiences and interact directly with customers. This helps increase trust, build brand awareness, and create new sales opportunities for sellers and brands on the TikTok platform.
Common problems when Livestreaming on TikTok Shop and solutions
Before going live on Tiktok, you need to learn about common problems during live sessions that Optimal Agency lists below to get quick solutions, specifically as follows:
The number of viewers is too small
In some cases, the initial viewing of the livestream seems crowded, but then viewer interest drops significantly after only about 10-15 minutes and only a very small number of viewers remain from 10 to 20 people. This is a challenge for TikTokers, and to find a solution, they need to analyze the problems and the way TikTok distributes content. Some main sources of traffic to your livestream come from Followers who are following you, suggestions when users surf TikTok, and from running ads during the livestream. To solve this problem effectively, there are several solutions that TikTokers can apply:
- Content optimization: Create new content and attract viewers. Uniqueness and creativity in content can retain the audience and create curiosity, helping to increase the number of viewers during the livestream.
- Advance notifications: Create events or remind followers before each livestream, helping them remember and prepare to participate in your livestream.
- Research user active times: Analyze when TikTok users are most likely to be online and plan your livestream around those times. This can help increase your chances of attracting more viewers.
By implementing these solutions, TikTokers can increase their chances of attracting and retaining viewers throughout the duration of the livestream, creating a better experience and driving better business performance on the TikTok platform.
Live streaming does not generate revenue conversions
A common problem that many shops encounter is that the livestream broadcast lasts for 2 to 3 hours but there is no conversion into orders or shopping needs from customers. Sometimes, livestreams attract a large number of viewers but no customers express a need to buy or view the product. So what is the cause of the situation? To better understand the customer conversion process on TikTok, take a look at the shopping journey:
- Surfing TikTok: Users scroll through videos on TikTok.
- Watch Livestream: They decided to watch a certain livestream.
- Generate need: Based on the content of the livestream, they may feel a need to purchase.
- View products: They look at the products introduced in the livestream.
- Order: If they are interested and want to buy, they will order the product.
If the customer does not stop at any step in this conversion process, it means the conversion process is not optimized. To solve this problem, there are some effective solutions you can implement:
- Personal brand: Live streaming and interacting with the audience is an effective way to increase engagement and conversions. If you are not confident, collaborate with famous TikTokers to optimize your performance.
- Matching customer profile: Make sure your customer profile matches the product you are selling. The wrong customer group can also be a reason why your livestream is not efficient.
- Quality content: Create engaging and engaging content to capture your audience’s attention. Unique products and creative content can stimulate customers’ purchasing needs.
- Promotions: Use discount programs and incentives to create excitement and stimulate purchasing needs from customers. Customers love offers and promotions, and such programs are often highly effective in increasing engagement and conversions.
By implementing these solutions, you can optimize your performance in creating livestreams and converting viewer interest into orders and sales.
Difficulties when livestreaming on TikTok
The fee that sellers have to pay when using the livestream sales feature on TikTok is one of the big challenges they encounter. The transaction fee calculation formula is based on the payment from the customer minus the order refund, then multiplied by the 2.5% fee rate. Besides, there are other additional costs such as platform discounts, shipping fees, and TikTok channel-building costs. All of these costs increase overall costs and create financial pressure on vendors. The problem of difficulty closing orders through comments also causes significant difficulties. On TikTok, closing orders are not done directly from comments like on other platforms. Instead, viewers need to access the link in bio or go to the TikTok Shop to place an order. This requires special attention from viewers and creates annoyance for salesperson.
To solve this problem, several solutions can be applied. Use tools to scan comments and automatically save them to Excel spreadsheets to easily track and manage orders. In addition, interacting directly with comments and sending messages to customers is also an effective way to close orders quickly and conveniently.
Other limitations:
- Spending a lot of time configuring product information in the shopping cart is also a big problem that shop owners face. To ensure that product information is displayed clearly and accurately, they must spend a lot of time building and testing detailed information. This requires care and meticulousness, making it difficult to maintain sales efficiency on this platform.
- The high and difficult-to-control return rate is also a notable problem. Customers on TikTok often have difficulty placing orders, leading to cases of duplicate names or trouble tracking orders and shipping quantities. This creates risks from returns and makes order management and customer care difficult.
- In this context, communicating with customers has become more difficult than ever. Response times from sellers may not meet customer needs, and answering questions through comments or messages can be difficult. This makes the sales process slow and ineffective.
- Finally, paying money from TikTok Live is also difficult. The holding period and withdrawal process can be long, causing inconvenience and discomfort to sellers. All of these challenges require patience and meticulousness in managing and operating business on the TikTok platform.
The article above has listed detailed content most accurately. We hope that the information we have shared can help you learn about the problems and difficulties encountered when livestreaming business on TikTok and implement methods to overcome the limitations effectively. At the same time, implement methods to overcome limitations successfully. In addition, do you know how to run TikTok Livestream ads? If not, please read the article information today.
Please refer to:
- The most used Tool to increase Tiktok livestream eyes today
- How to successfully unblock TikTok live permanently in 2024?
- Banned words on live TikTok to avoid in 2024
FAQ
The TikTok Shop livestream script is an important part of helping sellers convey their message most effectively. To attract and retain viewers, the script needs to be designed to be tight, flexible, and attractive.
Start with a warm greeting and introduce yourself and your product. Next, create a highlight by providing interesting information about the product, emphasizing its features and benefits.
Provide specific examples or share personal stories related to the product to create intimacy and interaction with the audience. At the same time, create a highlight by introducing special offers or promotions during the livestream.
Finally, end with a thank you and invite customers to engage in interactive activities like asking questions, leaving comments, or placing orders directly. In this way, the TikTok Shop livestream script not only helps attract the attention of viewers but also facilitates the conversion into potential customers.
TikTok livestream policy plays an important role in managing and operating livestream activities on this platform. This is a set of regulations and instructions that users need to follow to ensure safety and professionalism during live broadcasts.
This policy typically includes rules about appropriate content, advertising, intellectual property rights, and basic ethical and legal principles. Additionally, the policy may also address requirements regarding participants’ age, location, and privacy.
By complying with the TikTok livestream policy, users not only protect themselves but also contribute to creating a positive and safe online environment for the user community.
