Compared to personal Facebook Ads accounts, business advertising accounts are fully supported with advertising features. You can create and manage multiple child ad accounts or run multiple campaigns with a business account. This type of account is popular because it can manage business assets and decentralize authority easily. How to get this type of account? Please follow Optimal Agency‘s article below to learn how to create a business ads account on Facebook 2024.
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What is a business advertising account?
A special account representing an organization or business. It is often used to develop brands, manage Fanpages, create events, etc. This type of advertising account has a higher reputation than personal advertising accounts.
Located in BM is a platform that supports managing Facebook advertising campaign information. The Business Manager helps manage multiple advertising accounts and multiple Fanpages. At the same time, it supports effective budget management of many Facebook advertising campaigns.
The outstanding advantage of this type of account is that it is given priority to update new advertising features. Get quick support when you encounter problems, and you can use Facebook’s Pixel feature to optimize your ads.
In addition, you can easily create multiple child advertising accounts. With a Facebook business account, you can create 5 child accounts. Facebook Business helps businesses collaborate with other users to share customer files.
Benefits of using a Facebook Business Account
By creating a business advertising account on Facebook, you will receive the following benefits when using this type of account:
A Facebook Business account allows you to run large-scale advertising while managing a large number of child advertising accounts. This is useful when you’re running ads across different products, markets, or countries.
You can access all integrated sub-ad accounts with just a single login on Facebook Business. You can share access and management rights with team members, customers, or partners easily.
Unlike personal advertising accounts, when running ads with Facebook Business you will fully experience regularly updated advertising features. Thanks to that, your Facebook advertising campaign will achieve the best results.
Because the account represents an organization or business, it has a higher reputation and trust than a personal account. When using BM or business advertising accounts, the chance of being locked will be low.
One of the outstanding benefits when running ads with Facebook Business is receiving the best support from the Facebook team as soon as possible in a professional manner.
Having an intuitive and dynamic account and advertising campaign management platform helps businesses focus on creating powerful campaigns. At the same time, connect and cooperate with other businesses easily and conveniently.
BM provides detailed statistics and reports on your advertising performance across multiple ad accounts. You can track, analyze, and evaluate metrics to improve your advertising campaigns.
How to create a business advertising account on Facebook
To create a Facebook advertising account for your business, follow these steps:
Access the account creation page
First, visit the website: https://business.facebook.com/ to create a Facebook advertising account for your business. Here, select Create Account in the right corner of the screen.
Enter business information
Next, fill in all the necessary information such as business name and account, Your name, and Your business email, and then click Submit to create a Facebook business account.
Verify information via email
At this time, the Facebook system will send the account verification code to Gmail you entered earlier. You access Gmail and click on the link in your inbox to confirm your account information according to the instructions.
Create a new ad account
After successful confirmation, you will be redirected to the business’s advertising interface. Here, click on the Menu icon in the left corner and then select Business Settings. Next, select Ad Accounts, then select Add, and select Create New Ad Account.
Complete business information
Next, fill in information about the business account you want to advertise. Include your ad account name, time zone, and currency, then click Next. Now select My Business or Another Business or Customer and click Create.
Add payment method
In this step, select Add payment information to continue. Then select the payment method on Facebook appropriate for your advertising account and click Next. Please fill in the correct payment card information and then click Save to complete the account creation process.
Instructions for using a Facebook Business advertising account
Not only do you know how to create a business advertising account on Facebook, but you also need to know how to use a Facebook Business account as follows:
Add members to Facebook Business
If you want to add one or several personal accounts to Business Manager to manage and run ads on Facebook Business Fanpages. Click on the People section in Business Settings and then select Add.
Here, you can assign administrative rights to each person according to the following options:
Add with employee access: That person can only view the parameters and only when you allow them can manage the ad account.
Add with admin access: That person has full control over your Facebook Business. Including: setting, adding or deleting personnel, adding or accessing Fanpage or renaming Fanpage, or adding or accessing advertising accounts,…
After clicking Add, a new window will appear, and enter that person’s email address, select access rights for them, and then click Next.
Add Fanpage from a personal account to Facebook Business
In case you already have a Fanpage created from your personal Facebook account and you want to add it to your Facebook Business account, please do the following:
Select Pages in the Accounts section of Business Settings. You will then see 3 options including Add page, Request page access, and Create new page. Click Add Page to add your existing Fanpage to your Facebook Business account.
Now copy the Fanpage link and paste it or select from the list of pages you are managing. Finally, click the Add page to complete the process.
Create a new Fanpage from your Facebook Business account
If you don’t have a Fanpage yet, you can create a new page directly on BM Facebook as follows:
Please select Page, then click Add, then select Create a new page. When choosing a category, you need to choose a Fanpage category that matches the topic of the Fanpage. Once the page creation process is complete, a new Fanpage will be created in the Pages section of Business Settings. At that time, you can click View Page to adjust the Fanpage information. Including introduction, cover photo, avatar, articles, videos,…
Create an advertising account on Facebook Business
To create an advertising account on Business Manager, click Business Settings in the right corner of the screen.
Next, select Advertising Account in the Account section and then select Add. Next, select Create a new advertising account to continue.
Then, the screen will display a new window, and you need to fill in the complete information including the advertising account name, Time zone, and Currency. Then, click Next to complete.
If you do not need to use the account, click on Business information and then select Permanently Delete Business to delete the Facebook Business account.
With the detailed instructions above, you know how to create a business advertising account on Facebook successfully. When you own and use a Facebook Business account, you can easily manage multiple Fanpages and advertising accounts to optimize the performance of your Facebook Ads campaign.
Please see more:
- Differences in advertising between Facebook and TikTok
- How to manage Facebook User accounts in the easiest way
- Instructions for running live stream ads effectively on Facebook
Frequently asked questions
Business advertising accounts and personal advertising accounts both have distinct characteristics. If the process of creating ads on personal accounts is very simple and fast, business advertising accounts allow deploying multiple advertising accounts. Many people can participate in implementing advertising campaigns on the same Fanpage.
For personal advertising accounts, you cannot assign permissions and you must be an administrator of the Fanpage to run ads. However, business advertising accounts can be delegated to members to run ads and manage them easily. Furthermore, it also provides ad performance statistics for you to adjust accordingly.
For each newly created Facebook Business account, Facebook allows users to create up to 3 advertising accounts. After a period of operation, the advertising budget on the account gradually increases. At that time, Facebook will approve permission to open more Facebook advertising accounts.
