Instagram is one of the most popular social networks globally, used by many businesses to advertise products and services. However, not everyone knows how to run ads on Instagram in detail and optimize campaigns effectively. In this article, Optimal Agency will share useful information on how to run Instagram ads. Let’s follow along!
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What is running Instagram ads?
Instagram advertising is a type of advertising that allows businesses to reach potential customers on this platform through images, videos, or other materials. This advertising is often used to increase brand awareness, increase website traffic, generate new leads, and many other goals.
Instagram ads are displayed in timeline updates, exploration pages, and stories, providing multiple opportunities to get your content in front of users. By running ads on Instagram, you can increase your reach and drive sales. These ads are often marked with the word “Sponsored” below the account name, helping viewers easily identify this as advertising content.
Using Instagram ads not only helps businesses reach more people but also aids in building their brand and expanding their target market. The variety of advertising formats also makes it easy for you to choose the form that best suits your business strategy.
Popular types of advertising on Instagram
Before learning how to run ads on Instagram, let’s explore the most popular forms of advertising on this platform:
Image advertising
This is one of the most popular forms of advertising on Instagram. Advertisers use eye-catching, attractive images to promote products, services, and brands to potential customers, driving their demand. With this way of running ads, you can display important advertising information such as new products or special promotions in images. This form of advertising also allows direct links to your website, making it easy to purchase.
Video advertising
Thanks to the automatic video-playing feature as users scroll past, video ads on Instagram can create a strong impression and attract customers’ attention. You can use this form to introduce products, advertise promotions, and convey appropriate advertising messages. When building this type of ad, pay attention to the length of the video, maximum of 30 seconds.
Carousel advertising
This form of advertising allows the use of multiple images or videos in a single post to tell a story or convey a message about your brand, products, and services. This helps attract potential customers with images or videos from different perspectives, creating curiosity and increasing engagement. With this type of advertising, you don’t need a lot of time and money to create many individual posts.
Marque Ads Instagram
This is a type of advertising in which a business uses a celebrity’s account to promote its products and services. Influencers will post an article about a product or service, with advertising information and a link to the business’s website. This form helps businesses reach influencer followers, and create interaction and connection with potential customers. Because Influencers have a large number of followers and these followers tend to trust and interact a lot with the content they post, businesses can easily reach new customers.
Advertisement Story
Users on Instagram have a habit of posting their images or videos on Story. Businesses can take advantage of this by using Instagram Story Ads to display ads to target audiences who like to browse stories. You can share images and videos with customers. However, this form of advertising is only effective if your goal is to increase reach.
Instructions for running effective Instagram ads
If you want to run ads on Instagram, you can proceed in two ways: using Facebook Business Manager or Power Editor, specifically as follows:
Conditions for running Instagram ads
Before taking steps to run ads, you need to prepare some materials:
- Facebook Business account and Facebook Ads account: If you want to use Power Editor, you need a Facebook Ads account.
- Connect your Facebook Business account to your Instagram account.
Method 1: Use Facebook Business to run Instagram ads
To run Instagram ads on Facebook, you can refer to the following specific steps:
- Step 1: You access Facebook Business Manager. Next, click on “Business Settings”, select “Instagram Accounts”, and select “Claim New Instagram Account”. Then, enter your Instagram username and password and select “Next”.
- Step 2: Next, select the Facebook advertising account to link to this Instagram account and then click “Next”. After successfully connecting your account, go to the step of running ads.
- Step 3: Access Ads Manager, select “Create campaign”. Here, you can choose one of four types of advertising with Instagram including increasing visits, purchase rates, app installs, and video views. Choose the type of advertising that best suits your purposes.
- Step 4: Now, set up your budget and ad targeting. Next, select “Choose Ads” to adjust the content and images displayed. Here, select “Add image” to download the image, then scroll down and select “Place Order”. Wait for ad approval from a few hours to two days.
Method 2: Create Instagram ads using Power Editor
In addition to using Facebook Business Manager, you can also create Instagram ads using Power Editor. The specific steps are as follows:
- Step 1: Access Facebook Ads Manager, and select Power Editor in the horizontal bar above. Next, select “Create campaign” and name the campaign.
- Step 2: In the “Buying type” section, select “Auction” then select “Click to Website” in the “Objective” section. Next, create and name each ad group, select “Create” and choose one of four ad types in the “Placement” section. Next, set up your budget and ad targeting. Finally, select “Review Change” to review the changes and select “Continue”. Wait for ad approval from a few hours to two days.
With how to run ads on Instagram detailed and specific steps above, you can easily create effective advertising campaigns on Instagram, reach the right potential customers and increase sales.
Is running ads on Instagram really effective?
In 2012, Mark Zuckerberg – founder and chairman of Meta (formerly Facebook), made a bold decision to spend up to 1 billion USD to buy Instagram right before the company was preparing to IPO. This decision was initially considered crazy but has proven to be more correct than ever. Today, both Facebook and Instagram have become the most effective social networking and advertising platforms in the world, with outstanding user growth and mutual technical support.
Since joining Facebook’s system, Instagram has kept its original format but developed strongly. After two years, the platform has transformed from a zero-revenue model to one of the advertising sites with huge revenues globally. According to Facebook’s Chief Creative Officer, currently, 98/100 advertisers on Facebook also use Instagram to run advertising campaigns.
Outstanding advantages when running ads on Instagram include:
- Where ads appear: Instagram is a platform that focuses on images and videos, helping ads appear eye-catching but still creating a comfortable feeling for users. This helps increase the conversion of advertising campaigns, especially in branding, calling for followers and branding.
- Take advantage of integrated resources from Facebook: Instagram shares system information, operations, and user demographics with Facebook, making the optimization of advertising campaigns more effective than ever.
- Suitable for many booming industries: Many industries are choosing Instagram as the main platform to run ads, such as fashion, perfume, handicrafts, and cosmetics, thanks to the extremely effective advertising capacity that this platform brings. Instagram makes products look more reputable, and it makes reaching potential customers easier and friendlier for consumers searching for products.
Mark Zuckerberg’s decision to acquire Instagram has brought great benefits to both Facebook and Instagram, helping them develop together into the most powerful and attractive advertising platforms today in the global social networking and advertising market.
In the article on Optimal Agency, we have shared with you the most accurate detailed information. We hope that the information we mentioned can help people learn about the types of advertising on Instagram and take steps to run ads on this platform effectively.
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- Effective Instagram Marketing strategy bring revenue
- The fastest and most effective how to boost engagement on Instagram
FAQ
The cost of running Instagram Story ads depends on many factors, including target audience, daily budget, and campaign duration. Typically, Instagram Story advertising costs are calculated based on an auction model, where you bid per impression or per click. Bids can range from a few cents to a few dollars, depending on the level of competition and popularity of your target audience. While costs can fluctuate, Instagram Story advertising is an effective option for increasing reach and engagement with potential customers, thanks to its full-screen display and creative capabilities.
Paying for Instagram ads with Momo brings convenience and speed to businesses and individuals in Vietnam. With Momo, users can easily recharge and pay advertising costs without using a credit card or international bank account. The payment process takes place quickly and safely, helping advertising campaigns to be uninterrupted. This is a modern payment solution, suitable for the growing electronic payment trend while optimizing advertising effectiveness on Instagram.
