When advertising on Facebook, businesses need to do two things: advertise and pay on this platform. To ensure the advertising campaign runs smoothly, you need to understand and proficiently use this social network’s payment tool. In this article, Optimal Agency will guide you on how to add money to a Facebook ad account simply and quickly.
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Learn about paid advertising on Facebook
Since Facebook became the world’s largest social networking platform, it has become an attractive destination for investors wishing to exploit the great potential of the growing number of users. This creates a large and potential advertising environment, attracting many businesses that want to reach their target customers effectively.
Running an advertising campaign on Facebook can be done in two main ways: doing it yourself or hiring a professional organization to support you. During the campaign, payment is an important and indispensable part. If you decide to hire an agency to manage and execute your advertising campaign, you will need to pay them based on the services used. If you run your own Facebook advertising campaign, you will have to pay Facebook directly. This requires you to integrate the appropriate payment methods into your account so that you can fund your ad account and maintain your campaign continuously and effectively.
To be able to pay Facebook, you first need to have administrative rights to your ad account. If you’ve paid for Facebook ads before, the system will automatically set up automatic payments. However, if this is your first time using the Facebook Ads service, you will need to set up manual payments initially.
Managing and paying for Facebook advertising campaigns requires careful preparation and accurate calculations to ensure efficiency and cost savings in reaching your target customers on this platform. These are also Facebook marketing tips.
Methods of paying advertising fees on Facebook
Since Facebook became the world’s largest social network, the significant increase in the number of investors and users has created an extremely potential advertising environment. Meeting the needs of businesses, Facebook continuously improves and provides flexible payment services to support advertising campaigns on this platform. Currently, three main forms of payment are commonly used and bring their benefits in each specific case.
- Payment via Visa/Mastercard:
Payment via Visa/Mastercard is considered the most popular and most convenient globally. This is not only simple but also ensures internationality for advertising transactions on Facebook. To use a Visa card, you need to add your card information to your ad account and make sure your account has enough balance to cover your ad campaign. You can choose between card types such as Debit (debit card), Credit (credit card), or Prepaid (prepaid card), depending on your needs and payment ability. Note: When choosing Visa/Mastercard to pay, you should prioritize long-standing reputable banks such as Vietcombank, Techcombank, BIDV, and ACB, because there have been many cases of other banks such as Agribank, MB, and Sacombank being banned by Facebook. Blocked due to unclear transaction history. - Payment by coupon (Coupon):
Coupons on Facebook are called Coupons, which can be used to partially or fully pay for advertising campaigns. To own a Coupon, businesses need to be reputable advertisers or agencies in the Marketing industry. This is a useful method for businesses that want to save on advertising costs or have special promotions. - Top up your advertising account:
The method of pre-funding your advertising account is a suitable choice for large advertising campaigns that require high flexibility. By funding your ad account directly, you can ensure that your ad campaign will always be visible without interruption. This is important for campaigns that need to grow quickly or are running for short periods. However, when using this payment method, you need to carefully consider your budget to avoid insufficient budget leading to interruption of your advertising campaign. In addition, if your account is locked, the money in your advertising account may also be frozen, so careful preparation and planning are required before using this method.
Each form of payment on Facebook has its advantages and things to note, so choosing the appropriate payment method will help you optimize your advertising campaign and ensure business efficiency on this platform.
How to add money to a Facebook ad account
To recharge Facebook ads simply and conveniently, you can follow these steps to complete the deposit process:
- Step 1: Log in to your account on Facebook, which is where you run your advertising campaigns.
- Step 2: Access the Facebook advertising manager. This is where you manage your advertising campaigns, view reports, and make necessary changes.
- Step 3: At the advertising manager interface, select “Invoicing” and then select “Payment settings”.
- Step 4: If this is your first time making a manual payment, you need to select “Add payment method”. You will then choose your payment method such as Visa card, coupon, PayPal, or other supported methods.
- Step 5: If Facebook asks you to enter verification information (which usually happens when you choose to pay with a Visa card), enter the correct information and confirm by tapping “Continue”.
- Step 6: After confirming payment information, click the “Add Money” button and enter the amount you want to deposit into your advertising account.
- Step 7: Review the entered information and account balance to ensure everything is correct and complete the deposit process.
Important note:
- The money you deposit into your advertising account will be kept indefinitely, meaning that as long as your account is not locked, the money will not be lost. However, you must pay service fees for each advertising campaign.
- Carefully plan your budget and advertising run time to avoid an insufficient budget situation. Facebook can’t transfer the money in your ad account back to your card, so you can’t get the money back if you don’t use your full budget.
- During the process of running an advertising campaign, you should not change your payment card, as this may result in the deactivation of your advertising account.
With the above steps, recharging Facebook ads will become easier and more effective, helping you optimize your advertising campaigns on the world’s largest social networking platform.
Instructions on how to fix when you cannot add money to a Facebook ad account
To overcome common problems when recharging Facebook ads, you can apply the following suggestions to achieve high efficiency:
- Check your account balance: Before making a transaction, check your account balance to make sure you have enough money to pay your advertising costs. At the same time, you also need to pay attention to the debts or payment limits of the bank you are linked to.
- Add more payment methods: To ensure flexibility in depositing, you should add at least 2 payment methods to your Facebook ad account. Thus, when one method has problems, you still have a backup plan to continue the advertising campaign. When choosing a new payment method, make sure it’s supported in your region, has a CVV code, and isn’t linked to too many accounts.
- Check your payment limit: Always check your card’s payment limit and compare it with the amount needed to pay for your advertising campaign. If the limit is lower, you can adjust your campaign costs or use another suitable payment method.
- Contact support: If after checking the issue is still not resolved, contact Facebook support. They can provide specific guidance and resolve issues related to your payments and ad accounts.
What should you keep in mind when recharging Facebook ads?
Funds in an ad account are kept indefinitely, as long as the account is not locked.
- Facebook does not refund any balance in your ad account back to your payment card.
- When an account is suspended or locked, the funds in the account will be frozen.
- Detailed transaction history is recorded in the “Billing” section so you can check and manage your advertising costs.
- When you pay manually, you may be charged a small fee to the payment provider.
- Visa card payment limits vary depending on the regulations of each bank and country.
The above suggestions will help you solve common problems when recharging Facebook ads effectively and conveniently. Ensure you always have a plan and control your finances so your advertising campaign runs smoothly.
Please see more:
- The golden hour for posting on Facebook that you need to understand
- List of banned words on Facebook that marketers need to avoid
- Prohibited words in Facebook ads should be avoided
Frequently asked questions
To recharge Facebook ads on your phone, you need to follow a few simple steps. First, you need to make sure you’re logged into your Facebook account on the mobile app. Then, you go to Facebook’s advertising management page by selecting the menu icon (usually three dashes) in the upper right corner of the application. Next, select “Ads” and then “Ad account settings”. You can select “Deposit” and fill in the amount you want to deposit. You can use the payment methods associated with your account, such as a bank card or PayPal, to complete the deposit. This process is designed to simplify managing Facebook advertising campaigns directly from your mobile phone.
To switch from a prepaid to a postpaid account on Facebook, you need to follow a few simple steps. First, log in to your advertising account on Facebook. Next, go to “Ad account settings” and select “Edit” your current payment method. Here, you can choose the payment mode from “Prepay” to “Postpay”. Once the change is confirmed, your advertising costs will be calculated and paid at the end of each billing period, instead of being deducted directly from your account. This process helps increase flexibility and manage spending more effectively when using Facebook advertising services.