Do you want to expand the scale of your advertising campaign to promote more products and services? Your advertising potential is limited when using personal advertising accounts. That’s when you need a Facebook agency advertising account to deploy effective campaigns and manage multiple accounts easily. In today’s article, Optimal Agency will guide you through simple details on how to set up a Facebook agency account.
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What is a Facebook advertising agency account?
A special advertising account granted by Facebook to approved marketing partners and advertising agencies. These accounts meet the needs of advertising agencies in managing large-scale advertising campaigns for multiple clients.
Professional marketing agencies will set up and manage these specialized advertising accounts to launch advertising campaigns on your behalf. They can create new Facebook advertising accounts for businesses or take over existing accounts. The outstanding advantage of this type of account is that it has more privileges than a standard Facebook account.
Because this ad account is issued exclusively to marketing partners and official Facebook advertising partners, it has a higher spending limit. Furthermore, when a problem occurs, they can contact the Facebook support team directly to resolve the issue quickly.
Benefits of having a Facebook agency account
By setting up a Facebook agency account, your business will receive the following benefits:
Higher spending limits
Suppose a regular advertising account is limited in money spent on advertising campaigns. For Facebook agency advertising accounts, there is a higher spending limit or even no limit at all.
Facebook grants marketing agencies higher or unlimited spending limits to meet the needs of managing and spending multiple advertising campaigns. Businesses can spend the most on advertising campaigns to achieve their marketing goals.
Faster ad approval process
New ad accounts need to go through an approval and verification process. Facebook advertising agency accounts can skip the approval process. You can run ads immediately without waiting for approval or business verification.
Get better results and ROI
Facebook agency advertising accounts are often highly trustworthy because they have gone through the authentication process and run many different products. You can use this advertising account to deploy effective Facebook Ads campaigns that reach the right target audience. When ads are displayed to the right audience, conversion rates will increase. Advertising campaigns achieve the best performance, optimize costs, and achieve higher ROI.
Higher likelihood of account recovery
Normally, advertising accounts often encounter cases of being disabled by Facebook due to policy violations. You can then apply to restore your account, but the success rate of your appeal is very low. The entire advertising process will be lost and you will have to start over from the beginning from creating an account to setting up the campaign.
However, if you hire a Facebook agency advertising account, the agency will work with the Facebook team on your behalf to dispute the account. If recovery is not possible, the agency will give you a replacement account to continue the advertising campaign. Your marketing agency will assist you in transferring any remaining budget to that account.
Experience choosing the right Facebook advertising agency to cooperate
To get a quality advertising account, you need to choose a trustworthy agency to cooperate with. Choosing the right Facebook advertising agency can significantly impact the success of your campaign. Before learning about how to set up a Facebook agency account, let’s follow the tips on choosing a reputable Facebook advertising agency!
You should choose a reliable facebook ad account for rent agency with many years of experience in the profession and a highly specialized technical team. There is a clear address, website, and Fanpage providing full detailed information about services and transparent quotes.
You should only choose and use the services of a unit whose capabilities you understand. You can consult friends, relatives, or people in the industry who have used the service before. Look at the reviews of former customers about the Agency you will choose to get an objective view of the service quality of that agency.
You should choose account rental units with good fees and guaranteed account quality, a professional working process, and receive the most support. When renting an advertising account, you need to pay attention to the advertising account rental contract or transaction invoice (Invoice). With commitments on account quality: easy camping, strong payout, fast ad approval, good bids,…
Instructions on how to set up a Facebook agency account
Get a Facebook agency account
First of all, you will need a Facebook agency account to set it up. You can choose to create an account yourself or use the Facebook agency account rental service. If you want to create your own, you need to register to become a Meta Business Manager partner. Depending on the program a business wants to participate in, there will be specific requirements.
If you want to save time when creating a Business Manager account and waiting for Facebook approval. You should choose the service of renting Facebook agency advertising accounts from trusted units. Agencies stay compliant with Facebook’s advertising policies which help prevent issues like payment suspensions and account bans. Furthermore, you’ll save time on setup, management, and troubleshooting.
Add properties to your Facebook agency account
After you have an agency advertising account available, in this step you need to add all your advertising assets including your Facebook page, and advertising account,… Details on how to do it:
Go to Ads Manager and in the left menu navigate to All Tools and click Business Settings. Here you have many advertising categories on Facebook, please choose the one you want to set up.
How to add a Facebook page
With this way of setting up a Facebook agency account, go to the Page section and click the Add button. If you haven’t created a Facebook page yet, click Create a new Facebook page. You can also select Confirm existing Facebook page to add the previously created page to your agency account. Simply select a page and click Confirm.
If you don’t want to add a Facebook page to your agency account and want to request access to the person’s Facebook page to do the work, select Request to Share Facebook page. This option often applies to advertising services when the advertising company visits the customer’s Facebook page to perform work.
Add an ad account
Next, you need to add an ad account to your Facebook agency account by clicking Ad account and selecting Add. If you’ve never run ads before, you’ll need to create a new ad account. If you already have an account, click Confirm existing ad account to add an account. Then take your advertising account ID and enter it in the request box to add it to your Facebook agency account.
Additionally, you can add your Instagram account and WhatsApp account to your Facebook agency account. Click Add to add these 2 contact channels to your account.
Decentralize rights to members
The final step in setting up a Facebook agency account is adding other members. Each person will have different roles and powers such as editor, administrator, analyst, etc. To assign rights and roles to members, do the following:
Go to People and click Invite People, then enter the email addresses of the people in the group you want to add and click Next. Next, select the role that the member plays in the business including partial access or full control. Next, select the business assets you want to assign access, management, and control rights to such as Facebook pages,… then click Invite.
Members will receive an invitation that they can accept via email or they will receive a notification when they log in to their Facebook profile.
Note when setting up a Facebook agent account
During the process of setting up a Facebook agent account, you need to note the following to make the setup process go smoothly and quickly:
- You can choose to create an Enterprise asset group to conveniently connect all your assets, people, and rights in one place to set up and manage agency accounts.
- If you want to add a Facebook page to your agency account, you need to make sure you have full control over the page’s content and operations and that you’re the owner of the page.
- Professional Instagram accounts can only be added to the business category. If you add a personal Instagram account, it will be converted to a professional account.
- Assign the roles and permissions of team members and clients carefully in the Facebook agency account.
- Structure your ad account properly when managing multiple customers. This makes performance tracking and campaign management easier.
Above is all the content on how to set up a Facebook agent account. With the instructions we shared above, you can deploy Facebook advertising campaigns with the highest efficiency!
Please see more:
- How to raise via Facebook 100% effectively
- Latest Facebook advertising policy updates for 2024
- How to sell on Facebook without running ads
Frequently asked questions
For each Facebook advertising account rental agency, there are different fees. The fee for renting a Facebook agency advertising account is usually calculated based on the percentage of the advertising budget and the complexity of the campaign. In addition, many other factors affect the fee for renting a Facebook agency advertising account such as industry,…
It is expressed in ownership and access control. If personal ad accounts are tied to personal Facebook profiles, agency accounts are created by Facebook-approved marketing partners. Personal advertising accounts are controlled by individuals while agency accounts are controlled by advertising businesses. Facebook agency ad accounts have high spending limits and more stability.