One of the Dropshipping platforms with a variety of products and affordable prices that many businesses choose is AliExpress. To deploy the Dropshipping model on AliExpress effectively and attract many target customers to help increase sales, many people have run Facebook ads. How is Facebook Ads Dropshipping on AliExpress different from other e-commerce platforms? Please join Optimal Agency in following the article below to understand better!
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What is AliExpress Dropshipping?
AliExpress is one of the Chinese e-commerce platforms established in 2010 under the Alibaba group. Currently, this is a cross-border online e-commerce market with millions of buyers in many different countries and territories. With more than 100 million products, 6000 product categories in 45 industries.
With this e-commerce platform, people can quickly find quality goods at attractive prices. Not only can you buy goods in large quantities but you can also buy them in very small quantities. This is the perfect Dropshipping platform for small businesses with limited capital.
AliExpress dropshipping is an online business model that skips the shipping process. Instead, you must create an e-commerce store and select products from AliExpress to promote sales.
When a customer places an order, you will transfer the order information to the supplier on AliExpress. They will be responsible for packaging the goods and shipping them to customers. You will make a profit from the difference between the selling price and the buying price.
Why should you do Facebook Ads Dropshipping on AliExpress?
When starting Dropshipping, businesses often choose Facebook as a channel to promote products and reach many target customers. Furthermore, many Dropshippers have chosen to do Dropshipping on the AliExpress platform. Implementing and advertising Facebook Dropshipping on AliExpress brings many benefits to businesses:
Low investment capital
Unlike other business models, when doing Dropshipping on AliExpress you do not need to spend on warehousing or shipping costs. Instead, you must create an online store and connect to AliExpress. Furthermore, suppliers on AliExpress often offer competitive prices so you can start your business and run Dropshipping ads at the lowest cost.
Product Diversity
Because it is a large Chinese e-commerce platform that provides a diverse product portfolio. You can choose from millions of products on AliExpress, from clothing, accessories, home appliances, and technology to niche products. This makes it easy for you to find products that meet the needs and preferences of customers for your business.
Simplify the sales process
Most suppliers on AliExpress will contribute orders and ship them directly to customers. This simplifies the sales process as intermediaries do not need to import goods, manage inventory, and find shipping carriers.
Scale up easily
No need to import goods or worry about shipping, Dropshipers only need to worry about searching for products on AliExpress to sell, promoting products, closing orders, and customer care. You only need a device with an Internet connection to do Dropshipping right away, so it’s easy to expand the scale of your operations.
Dropshipping on AliExpress should be combined with running Facebook ads to increase efficiency. Facebook has a large and diverse customer base that is especially suitable for the Dropshipping business model. Besides, Facebook has many smart tools to help advertisers carry out product and brand promotion campaigns. Dropshipping businesses can reach their target audience better, increasing sales.
What do you need to prepare when running Facebook Ads Dropshipping on AliExpress?
Before taking steps to run Facebook Dropshipping ads on AliExpress, you need to prepare the following factors:
Choose niche products
If you want to find niche products, check out various news sources including AliExpress and Facebook. Focus on researching products whose customer demand is not too low and the level of competition is not too high. Priority should be given to choosing products that do not have an effective brand and when starting, you need to ensure the product is suitable for Dropshipping.
Choose a supplier on AliExpress
To choose the right supplier, follow genuine customer reviews. You should carefully check the product suppliers you intend to cooperate with through important information: import price, product specifications, outstanding features, brand reputation, production time, etc.
Choose a few reputable suppliers on AliExpress to conduct exchanges, and contact them directly to discuss prices. During the working process, pay attention to the terms they set. Instead of choosing separate suppliers and transporters, you should choose a supplier who takes care of both packaging and shipping to customers.
Create an online store
Some popular and reputable international sales platforms include WooCommerce, Shopify, BigCommerce, Amazon, Etsy, etc. Depending on your needs and budget, choose the appropriate sales platform. Next, build a store with a beautiful, well-organized interface and provide complete information about the payment process, etc. After setting up the store, upload the appropriate products you find on AliExpress.
Research target customers
This is one of the important steps before starting the process of running Facebook Dropshipping ads on AliExpress. Take the time to research customer characteristics and behaviors to target potential audiences suitable for the product and create appropriate advertising content.
You can research customers by researching customers on AliExpress when accessing customer reviews of products. On the other hand, you can join Facebook groups to see customers discussing products. If you want to find relevant groups then use the search bar and filters.
Additionally, you can use the AdTargeting tool to find information about audiences on Facebook with specific needs for certain products. This tool has built-in filters by region, demographic statistics, etc.
Advertising resources
To run Facebook ads, prepare the ingredients: advertising account, Visa/Mastercard, Fanpage, and create a Landing Page. For advertising accounts, you should choose an account with high trust to spend money to make camping more convenient.
A Fanpage, you should build with full information and content related to Dropshipping products on AliExpress. Besides the Fanpage, you should create a Landing Page containing product content and destination links to direct customers to convert.
Create and install Pixel on the sales website
When doing Dropshipping, conversion advertising is popular in many countries. To run this type of advertising, you need to create a Pixel and attach this code to the sales website to track customer behavior to target the target audience accurately.
If you want a Facebook Pixel then create it in BM or Facebook Event Manager. After creating Facebook Pixel, install it on your sales website. You can embed the Pixel code in WordPress or install the Facebook Pixel via Google Tag Manager. After creating and attaching the Pixel code to the sales website, Share the Pixel into your advertising account.
Instructions for running Facebook Ads Dropshipping on AliExpress
After preparing all the ingredients, start creating ads as follows:
Create and install new campaigns
Go to Meta Ads Manager and click the blue +Create button to create a new ad campaign. Next, name the campaign and select the advertising goal as Conversions (for Dropshipping ads, the goal is sales), and then click Continue.
Next, choose your advertising campaign structure as CBO (Overall Campaign Budget). In the ad group setup section, name and set the appropriate budget and schedule. For the ad group performance goal, you have two options: maximize conversions and maximize conversion value.
Set up conversion events
Now select the created Pixel and share it with your advertising account. In the Conversion Events section, you can initiate payment, purchase, etc. For Dropshipping ads on Facebook, you should prioritize purchases. Regarding the conversion event location, enter the website and link to the sales website.
Ad group settings
Next, set up the following factors: advertising location, target audience,… For targeted advertising locations, you should exclude some countries: Alaska, Hawaii,… Because these are islands, the process of transporting goods to these areas is difficult. Depending on each product you run advertising on, the target audience selected will be different.
In the ad display position section, you can choose Advantage+ automatic position or choose manual position. If you want your ad to appear on Instagram, your advertising Fanpage needs to link to the Instagram platform. Note that 1 Fanpage can only link to 1 Instagram. Additionally, you can position your ad to appear by device (mobile, desktop, or all devices).
Create ads
Now, select the advertising Fanpage and create an advertising post. You can choose to create new ads or use existing posts to run ads. When creating a new ad, you should add media files to the ad content, and enter the main content, title, description, and call-to-action button.
Ensure high-quality images and attractive videos. Images and videos must not contain more than 30% text and copyright-infringing elements. In-stream ad video length is 15 seconds.
In advertising content, product links can be attached, but if the product violates, the link needs to be wrapped to prevent Facebook robots from scanning the content. Product links in advertising content should not be too long.
Publish ads
After completing the information, check again and preview the ad’s interface when displayed on Facebook. After completing all editing, click the Post button to publish the ad.
Monitor and evaluate effectiveness
During the process of running ads, to evaluate the effectiveness of the campaign, perform A/B testing. Then track the effectiveness of the ad group when changing variables: target audience, location,… to choose an effective ad group and increase budget.
With the detailed instructions above, you can successfully run Facebook Ads Dropshipping on AliExpress. Thereby you can reach many different target audiences, increase order conversion rates, explode sales, and maximize profits! Coming to Optimal, you can also use extremely convenient services such as renting a Facebook dropship ads account.
Please see more:
- How to target Facebook ads for Dropshipping?
- Does Google Ads allow Dropshipping?
- Experience running effective dropshipping Facebook ads
Frequently asked questions
The answer is Yes. AliExpress is very suitable for Dropshipping because this e-commerce platform has a diverse product catalog and affordable prices. This creates favorable conditions for businesses with little capital to deploy the Dropshipping business model easily. Once in stable operation, the business can easily expand its scale of operations.
Whether or not AliExpress dropshipping is effective and profitable depends not only on your business form but also on your strategy. If you want the best results, combine your marketing and sales strategies. In addition, learn about factors affecting business profits of this model including product type, marketing strategy,…
