Through Facebook Live, marketers can promote products and services and reach many target customers. It creates authentic engagement and increases your business’s online presence while building relationships with your audience and increasing brand awareness. In today’s article, let’s join Optimal Agency to learn about Facebook Live. How to use Facebook Live effectively!
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What is Facebook Live?
It is a Facebook feature released in April 2016 that allows users to live stream events, performances, and more on the platform. Streamers can use content to engage their audience. Live streaming provides real-time engagement, increases visibility, and builds relationships with your audience.
Allows users to go live in real-time on their business page, profile, event page, or Facebook group. It works on any device with an Internet connection. Businesses can use this feature to convey brand stories and build good relationships with target customers in real-time.
Possesses many unique features such as setting up where to post and share videos with the desired audience, and saving videos after going live. Or save it on your Facebook feed and playback. Your followers can get notifications when you go live. Viewers can react, share, and comment during the live stream. At the same time, you can track data: views, comments, interactions,…
Why should you use Facebook Live?
By using Facebook Live you can attract followers and monetize your content. Facebook Live features allow you to interact with your followers to build your brand. At the same time, it brings the following benefits to businesses:
Connect and interact with your audience
The best way to connect with your audience quickly is through live chats. Not only can you connect, but you can also interact with them directly through text and video chat tools. When using Facebook Live you can listen to customer problems. Holding Q&A sessions allows you to immediately solve their problems.
Build a following
People often visit Facebook every day to see new content and interact with friends and relatives. This makes Facebook the perfect platform to get your content in front of as many people as possible. Facebook Live is the tool to help you achieve that goal and build a large following. When they trust and regularly follow the content you share, you can promote your products and services.
Extended duration
Unlike other formats such as Reels or Stories on Facebook, the duration is quite short. This makes it difficult for many people to convey the desired messages. However, if you use Facebook Live to stream live, the duration can last up to 8 hours. Then you can convey stories and brand messages in the most detailed and authentic way. At the same time, you will receive a lot of natural interaction from your friends and followers.
Make money from Livestream
Through live broadcast videos, you can generate income. Because Facebook offers many different options for creators to make money including fan registration, audience interaction, and affiliate marketing, promoting products and services. Ensure that your live broadcast content brings a lot of value and is truly engaging and engaging.
Storage efficiency and cost savings
If you record long videos on mobile devices, it will take up memory. Restreaming doesn’t consume device memory and makes the process more efficient. Because the video recording is also published to the page or profile so it can be viewed later.
You don’t need to have expertise in filming or editing videos, turn on Facebook Live and you can start right away. This helps you save maximum time, effort, and costs for filming tasks.
In addition to knowing how to use Facebook live, do you know run livestream ads on Facebook? Learn more here.
Instructions on how to use Facebook Live in detailed
Facebook Live videos are public and can be viewed on any device with access to Facebook. Users can go live on Facebook from their profile, Page, group, or event. Details on how to do this are as follows:
How to go live on Facebook from the app
You go to the profile, page, group, or event you want to stream. Next, click What are you thinking to open post options. In the post options, select Live Video.
To add information about the video, select Tap to add description. Here you can tag friends, other pages, locations, or emotions/activities. When you’re ready, click Start live video. Click Finish to end the live broadcast.
How to live stream on Facebook from the Creator Studio application
Open the Creator Studio app and navigate to the Home or Posts tab. Next, click on the pen and paper icon in the right corner of the screen. Next, click on the Post Direct option. Here you can add video descriptions and change settings. You can also tag friends or other pages, location information, or emotions/activities. Then click Start Live Video to get started. Finally, click Finish to end the broadcast.
How to go live on Facebook from a web browser
If you want to stream live on your computer then you will need to use Live Producer. Here are the steps:
Open a web browser and log in to Facebook. On the Facebook home page you will see the Live or Live Video option. If you’re on your profile, this option will be under What’s on your mind? with the red camera icon.
Next, select Go Live or Create a live video event. Now complete the details for the video including start time, title and description, etc. Don’t forget to connect the video source, choose where you want to post the video to add a description and make any changes. any other settings. When you’re ready, click Go Live on the left side.
Tips for using Facebook Live effectively
Not only do you need to understand instructions on how to use Facebook Live, but you also need to keep the following tips in mind to make the most of the live streaming feature:
Check live video before broadcasting
In case you want to test the live broadcast feature but don’t want to share it with anyone, you can turn on the Create a test broadcast feature before going live. This ensures that you are the only one who sees it just like posting any other post on Facebook.
To do this, toggle the Create a test broadcast before going live option to on after you start the live video creation process.
Make the video visually appealing
If you want to attract more viewers, you should make sure your video is well-groomed and visually appealing right from the start and throughout the Live process.
This way you will not only attract more viewers and increase your broadcast’s rating in other people’s News Feeds.
Facebook will track video engagement signals and adjust the algorithm so videos that people engage with appear more in the News Feed.
Broadcast for at least 30 minutes
As soon as you start broadcasting live, you will appear in everyone’s Newsfeed. The longer you broadcast, the more interactions (likes, shares, comments) will be. People are then more likely to discover your video and share it with their friends. Timing is important to engage viewers in live videos, and Facebook recommends that you broadcast live for at least 30 minutes.
Encourage viewers to like and share the video
One of the factors by which the Facebook algorithm ranks posts is based on how many people like and share that post. The more people like and share your livestream, the more it will show up in people’s News feeds. Therefore, to get more viewers, encourage your audience to like and share the video on your page or in groups.
Interact with commenters and mention them by name.
Facebook evaluates a video’s relevance score based on the number of comments on the live broadcast video, and then the video is more likely to show up in people’s news feeds. Encourage viewers to comment and interact with commenters by answering questions and calling them names. This not only helps more people comment, but it also helps viewers have a better live experience and stay in the video longer.
Ask viewers to sign up for Facebook Live notifications
In addition to asking viewers to interact and share, ask them to sign up to receive notifications directly. To do that, viewers need to click the down arrow in the upper right corner of the live video post and select Turn on notifications.
You can also ask them to like your brand on Facebook. This will make it more likely that your audience will be notified about your next live broadcast.
At this point, you already know how to use Facebook Live effectively through the content we shared above. Hopefully, this information will help you in the process of broadcasting live videos to promote products and services and attract more audiences.
Please see more:
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- The most used Tool to increase Tiktok livestream eyes today
- How to successfully unblock TikTok live permanently in 2024?
Frequently asked questions
Limit streaming time on your computer, streaming software, or mobile device to 8 hours.
When you go live on Facebook, your live video is automatically uploaded to your profile, page, or group after the live stream ends. Click on the video and click share in the lower right corner to share the live stream as a summary post. Or if you want to download the video to share or upload to another download platform then click on the download video file option as soon as the video is uploaded.
