How to check keywords on Google Adwords correctly?

If you are a Google AdWords advertiser or simply an SEO expert, keyword research and testing are the most important steps to ensure an effective advertising campaign or SEO optimization. To do this, specialized tools are necessary so you can evaluate and select the most suitable keywords for your campaign. In today’s article, Optimal Agency will guide you on how to check keywords on Google Adwords. Do not miss it!

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How important is keyword checking?

Searching for keywords on Google AdWords or any other tool is the first and most important step in every advertising or SEO campaign. Keyword testing brings many significant benefits:

• Understanding keyword performance: Keyword testing helps you determine which keywords are highly effective and have low competition. This helps you choose the right keywords to include in SEO articles and optimizes your Google AdWords advertising campaign. By choosing effective keywords, you can save on your advertising budget and increase your chances of attracting potential customers.
• Rank Management: Keyword Check allows you to track and manage your website’s ranking on search engines. Once you know your keyword rankings, you can adjust your content and SEO strategy to improve your website’s position and attract more visits.
• Understand search trends: Keyword research helps you better understand user search trends. By understanding this trend, you can tailor your marketing strategy to suit your customers’ needs and wants. This not only helps you create engaging and relevant content but also improves your reach and engagement with your target audience.
• Optimize your marketing strategy: Keywords are not only a tool to help you rank high on search engines, but also a means to optimize your entire marketing strategy. By using keywords intelligently, you can create more effective advertising campaigns, attract more potential customers, and increase business efficiency.

Keyword testing and optimization is an indispensable part of every advertising and SEO campaign. Not only does it help you achieve better results, but it also optimizes your budget and efforts, bringing real value to your marketing campaigns.

How to check keywords on Google Adwords

To search and check keywords on Google AdWords, you can follow these steps:

Step 1: Log in to your Google AdWords account

• First, log in to your Google AdWords account. After successfully logging in, you will see the main interface of Google AdWords.
• Select “Tools and Settings” in the upper right corner of the page. In the drop-down menu, select “Plan” to open the keyword planner.

Step 2: Perform a keyword search

• After selecting “Plan”, you will see several different options. Select “Explore new keywords” to start searching for keywords.
• Enter keywords related to your product or service in the search box. You can enter multiple keywords at once, separated by commas.
• Click the “Get Results” or “Explore” button to conduct a keyword search on the Keyword Planner tool.

Step 3: View keyword search results

• After the Keyword Planner tool completes its search, you will see the results returned.
• Here, you can see detailed information about each keyword, including average monthly searches, competition, and estimated bid per click.
• The average number of monthly searches indicates the popularity of a keyword. Competition level indicates the level of competition for keywords in Google AdWords ads, with low, medium, or high levels. Estimated bids help you predict how much it will cost to advertise effectively with that keyword.

Using the Keyword Planner tool, you can easily search and check keywords accurately and effectively, helping to optimize your Google AdWords advertising campaign and achieve the best results.

Several tools support keyword searching

To research and capture trending keyword trends, the following tools play an important role and bring many benefits to users:

Google Trends

Google Trends is the best tool to identify trending topics. This site tracks global search trends and provides detailed data categorized by date range, geographic location, category, and search type. For example, Google Trends can help you categorize searches by different separate pages such as YouTube Search, News Search, Web Search, and Image Search. With Google Trends, you can easily identify which topics are receiving the most attention during a specific period and in different geographical areas.

BuzzSumo

BuzzSumo is a useful tool for tracking and analyzing social media trends, providing insights into the performance of your content. With BuzzSumo, users can discover the most popular content in their industry and quickly identify new trends. This tool tracks shares across social platforms, allowing you to gauge the impact of your content and better understand the opinions of your online community. Not only stopping at performance analysis, BuzzSumo also provides detailed keyword research and related content search capabilities, helping you build optimal keywords and content strategies.

Exploding Topics

Exploding Topics is an outstanding new keyword research tool that has proven its importance in shaping online marketing and content strategies. With the ability to analyze suddenly increasing keyword trends, Exploding Topics helps users identify topics that will become hot and popular shortly. This tool not only displays popular keywords but also provides insight into fresh and unique topics. Thanks to that, users can search for untapped content opportunities, build engaging content, and create a strong impression.

SparkToro Trending

SparkToro Trending not only focuses on keywords but also provides an overall view of the spread and influence of topics on social media platforms. This helps users identify content that is generating attention and engagement, thereby adapting quickly and responding flexibly to market fluctuations. This tool allows you to track and evaluate the spread of trends, helping you guide your content strategy more effectively.

These are the most standard free keyword research tools of 2024. Using these tools, you can capture and optimally leverage keyword trends, create engaging content that reaches more users, and improve the effectiveness of your campaign’s online marketing.

In the article on Optimal Agency, we have listed the detailed content most accurately. We hope that the information we have shared can help everyone in learning about the importance of importance of tracking keywords and taking steps to check keywords on Google Adwords can effectively optimize keywords.

See more articles:

• Tips for choosing the right SEO keywords not everyone knows
• How to auction keywords on Google Ads to be reasonable
• Instructions for run keyword ads on Google in detail

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