Running ads on TikTok is not only an effective tool to attract potential customers but also an important strategy in marketing for businesses. To be successful in this, it is not simply about knowing the process but also understanding how to execute a TikTok advertising campaign effectively, while still being able to save costs. How much do Tiktok Ads cost? Read Optimal Agency is article below to discover how to run TikTok ads most effectively!
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Why should you run TikTok ads?
TikTok advertising, also known as TikTok Ads, is one of the effective advertising tools that helps businesses increase brand awareness and introduce products to stimulate shopping. On TikTok, promotional videos are often marked with the words “Sponsored”, making it easy for users to identify. Ads running tool on TikTok is becoming the top choice for individuals and businesses thanks to many significant benefits. First is the ability to reach a very large number of users on this platform, especially young people and young people. This approach helps expand the customer base quickly and effectively.
Another advantage of TikTok advertising is the flexibility and diversity in creating advertising ideas. You can customize and test different ad types such as short videos, how-to videos, user challenges, and more to attract consumer attention and stimulate action. purchase. In particular, TikTok Ads also allows you to lead users from TikTok to main sales platforms such as Shopee, Tiki, Lazada, Facebook, Instagram, or your own sales website. This effectively increases visits, increases engagement, and drives revenue, by bringing your products directly to potential customers. Using TikTok Ads not only helps you increase your brand presence but also opens up opportunities to connect and develop a comprehensive customer base on a potential and rapidly growing platform like TikTok.
Classification of advertising forms on TikTok
Currently, TikTok offers businesses and individuals many different options for running ads, each type offers benefits and outreach strategies.
Hashtag Challenge
Hashtag Challenge is a unique way of advertising on TikTok, which often involves creating trends based on hashtags. This ad typically appears at the top of the “Explore” tab, helping to increase brand awareness and generate engagement from the user community. Users participate in the challenge by creating and sharing hashtag-related content, helping to spread attention and engagement.
Brand Takeover
Brand Takeover is a form of advertising that TikTok users see as soon as they open the app. This is a colorful video or still image, lasting about 5 seconds. This ad is often accompanied by a link that takes users to a landing page, hashtag challenge, or website to increase engagement and reach potential customers.
In-feed Video Ads
In-feed Video Ads are promotional videos that run in TikTok users’ timelines. The length of the video is usually between 9 and 15 seconds. After the video has played for at least 9 seconds, a “Call To Action” button will appear, allowing viewers to tap to redirect to a website or download an app. This type of ad typically appears in the “For You” tab and helps increase brand recognition, traffic, and user engagement.
Branded Lenses
Branded Lenses is a highly interactive form of advertising on TikTok, allowing brands to create AR mask layers and 2D or 3D stickers. These masks can be used by users to create creative and interesting videos. Branded Lenses often appear in the “hot” or “trending” section for a short period after launch, helping to drive brand interaction and recognition.
Choosing the right type of TikTok ad will depend on the specific goals of your advertising campaign and the audience you want to reach. Each type of advertising has its advantages and brings different value to your marketing strategy. However, using a variety of advertising types on TikTok will help you optimize the effectiveness of your advertising campaign and attract more potential customers.
How much does TikTok advertising cost?
To run ads on TikTok, understanding costs and bidding methods is important to optimize your advertising campaign. TikTok offers flexible bidding and budget management methods to meet the needs of each business and individual. The cost of running ads on TikTok depends on the type of ad, goal, and bidding method. Here are some details about costs and bidding methods on TikTok:
Bidding advertising costs
- CPM (Cost Per Mille/Cost per Thousand Impressions): This is a cost calculation method based on the number of ad impressions, usually fluctuating around 2 USD for every 1,000 impressions, equivalent to about 50,000 VND.
- CPC (Cost Per Click): The average cost per click is about 5,000 VND.
- oCPM (Optimized Cost per Mille): This is an optimized version of CPM, the system will allocate ads to audiences with high conversion potential to optimize effectiveness.
Pre-order advertising costs
- Top View Ads: Cost per impression is $1.35 while targeting cost per impression is $1.69. The minimum budget for 1 day is 10,800 USD for 8 million impressions.
- Branded Hashtag Challenge Ads: The starting cost is $11,100 for the first 3 days, and the minimum budget for a campaign is $29,500, with a maximum total cost of $40,600 for 70 days.
- Branded Effect advertising: Standard cost is 37,350 USD and advanced cost is 67,350 USD, depending on the type of effect (2D/3D) you choose.
R&F advertising costs
The minimum budget for 1 week in the Vietnamese market is about 53.69 USD (equivalent to 1,200,000 VND), allowing to achieve a reach of 100,000 people and a frequency of 1.28 (for every 128 people reached, there are 28 people). saw the ad at least twice).
Running ads on TikTok not only helps increase brand awareness but also attracts a large number of potential customers. By understanding and applying the right bidding and budget management methods, you can optimize your TikTok advertising campaign, meet your business goals, and save costs effectively.
Effective TikTok advertising tips
To achieve good results when advertising on TikTok, in addition to mastering the implementation process, sellers should refer to and apply the following useful experiences:
Collaborate with Influencers
One of the effective ways to increase brand awareness on TikTok is to cooperate with Influencers. These influencers already have a large following, and when they feature your products, reach and engagement will increase significantly. Especially for new channels or with a low number of followers, partnering with Influencers can help enhance reputation and create trust for the brand. Contact suitable Influencers to discuss cooperation plans, including creating promotional video ideas and product introduction methods.
Post 3 videos per day on your TikTok personal account
Building your own TikTok channel is very important so that customers can easily find and access it. To maintain user interest and engagement, you should post at least 3 pieces of content per day. This content should be diversified, combining product promotional videos and entertaining or educational clips. This helps viewers not get bored and increases engagement with your channel.
Focus on developing unique content
Content is a key element in advertising campaigns on TikTok. Creative, unique, and attractive videos are always prioritized for display. You should plan to produce videos with quality content, such as videos that are humorous, entertaining, or sharing daily life experiences. The more fresh and interesting the content, the more viewers it will attract and interact with.
Link advertising with other platforms
To expand your user reach, share TikTok videos and advertising campaigns on other social media platforms such as Facebook, Instagram, YouTube, etc. Each platform has its demographic characteristics, so Sharing will help you reach many customers, from teenagers to adults and the elderly.
Always follow and keep up with trends
One of the free and effective ways to advertise TikTok is to create new trends. These trends can help your videos trend, attract a large number of interested users, and follow your channel. When your video goes viral, reach and interaction will increase, thereby bringing a large number of potential customers to your business.
Running TikTok ads is not simply a budget investment but also requires creativity and a clear strategy. By applying the above experience, sellers can optimize the effectiveness of advertising campaigns, enhance brand presence, and attract a large number of potential customers.
In the article on Optimal Agency, we have listed the most accurate detailed content. We hope that the information we have shared can help everyone in learning about the benefits. TikTok advertising benefits and costs when running promotional campaigns on this platform.
Please see more:
- How to read TikTok ad metrics most accurately
- What types of products are banned on TikTok Shop?
- Tiktok advertising policy in 2024 you must clearly understand
Frequently asked questions
Apple TikTok service fee is a fee that users pay when making purchases or registering for services on TikTok through Apple devices, such as iPhones or iPads. This fee is charged by Apple for the use of their payment system on the TikTok platform. The fee usually fluctuates around 30% of the total transaction value, similar to other applications on the App Store. This is part of Apple’s policy to profit from transactions that take place within its ecosystem.
Running TikTok Shop ads is an effective marketing strategy to promote products directly on the TikTok platform. Through creative and engaging promotional videos, businesses can attract users’ attention, leading them to the TikTok Shop shopping page. TikTok Shop Ads help increase brand awareness and boost sales by leveraging the power of short videos and interactive features like “Buy Now” or “Add to Cart.” With a large number of users and widespread reach potential, TikTok Shop is a valuable advertising channel for businesses that want to expand their market and grow revenue.
