Facebook is a bright candidate for promoting businesses’ products, services, and brands to potential customers. With its popularity and simple implementation, Facebook advertising has become the top choice for many businesses in reaching customers and increasing sales. What are the requirements need to be considered before advertising on Facebook? Please follow Optimal Agency is article below to get the answer!
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What is Facebook Ads?
Facebook’s paid online advertising service allows the displaying of business advertising information to target customers on this platform. To promote products and brands on this social network, businesses need to pay a fee to have ads displayed in appropriate locations on Facebook.
The platform offers targeting options based on a user’s location, demographics, and personal profile. Thanks to that, ads will be displayed to the right target audience. When ads reach the same target audience, they compete for visibility through bidding. If the business’s bid is high, the chance of the ad appearing on Facebook is greater.
By paying for each click or number of ad impressions, businesses can reach people interested in their products and services. When target customers see ads, they will learn about the brand and can make decisions to buy products or use services.
Facebook advertising can help businesses reach many target customers, increase brand awareness, and improve sales. However, businesses need to fully comply with the requirements to consider before advertising on Facebook for the campaign to run smoothly. So what are those requirements? Please continue reading the content below!
Benefits of running ads on Facebook
Facebook is the largest social network globally with billions of users. Running Facebook Ads brings many benefits to businesses as follows:
Fast results
Compared to traditional forms of advertising, advertising on Facebook gives immediate results. By setting up an advertising campaign you can reach thousands of people. At the same time, this type of advertising helps drive traffic, and increase interaction and conversion rates quickly.
Reach the right target audience
With a large number of users, running Facebook ads helps businesses reach a large number of target customers. In particular, this platform allows advertisers to select target audiences based on targeting criteria such as demographics, behavior, and interests. Thanks to that, advertising on Facebook can reach people who need products and services and bring high conversion rates.
Easy customization, high flexibility
You can easily adjust your advertising campaign to improve efficiency and optimize your budget. By running one or more ads at the same time with the ability to choose and adjust the display format and appropriate target audience for each strategy and stage. With Facebook Ads, you can control when your ads are displayed to reach the most target audience with the scheduling feature.
Not only promoting on the social network Facebook, but you can expand the scope of promotion and reach on other platforms such as Instagram, WhatsApp,… When you first enter the market, Facebook advertising helps increase impressions of products and services.
High efficiency, low cost
Facebook Ads is considered by experts to be a highly effective, and low-cost advertising channel to reach target customers. When ads are displayed to the right target audience, it helps increase conversion rates and boost sales. Facebook offers 2 forms of advertising fees based on clicks and display costs for you to choose from. You can optimize advertising content, set reasonable bids to improve advertising campaign performance, and optimize costs.
Build brand recognition
Because it is the largest social network in the world with a strong spreading ability. As long as one person interacts with the Facebook ad, the information will be displayed on their friends’ Newsfeed. Then your advertisement gets attention and interest as well as is displayed to the target audience. The more ads are displayed to the target audience, the more recognition the business’s brand will have.
Provide detailed reports
For other advertising channels, you will need to collect statistics and analyze advertising results. With Facebook, this platform will provide detailed reports with clear analysis and many professional tracking and measurement tools. You can track metrics like engagement rate and conversion rate right in Ads Manager and easily evaluate effectiveness. From there, you can make appropriate adjustments to improve campaign effectiveness.
Requirements need to be considered before advertising on Facebook
Although Facebook advertising brings many benefits to businesses, before implementing it, you need to consider the following requirements:
Facebook user accounts and business pages
One of the requirements if you want to run ads on Facebook. Facebook pages are used by businesses to provide information about products, services, and brands. When implementing an advertising campaign on Facebook, you need to create a business page and a personal Facebook account. Because when you have a Facebook page and you are the administrator, you will need a personal Facebook account to log in to the page.
To create a business page, visit the link: https://www.facebook.com/pages/creation/ and click on the create page icon. Next, enter your business name and category of activities. Next, you need to complete the information on the page: biography, avatar, cover photo, and contact information (website, email, phone number).
Determine campaign goals and KPIs
Before starting an advertising campaign, you need to clearly define what goal you want to achieve. Based on those goals, you set KPIs for the goals appropriately. Clearly defining the goals for the campaign will guide the entire campaign in the right direction, achieving the best results and optimizing costs. Furthermore, goals are factors that help you evaluate and measure the results of your advertising campaign. Some common advertising goals: increase sales, improve brand awareness, and increase interaction,…
Understand your target audience
Once you have a clear understanding of what you want to achieve through the campaign and set the appropriate KPIs. You need to determine who the target audience you want to reach is, what their characteristics and behaviors are, and what content they are interested in,… From there you can plan your advertising with content. most suitable content. Based on the products and services you sell, you can identify your target audience. To choose the target audience, you can combine it with analyzing competitors in the industry.
Set up an ad landing page
For conversion ads, you will need to decide on a landing page to redirect customers to after clicking the ad. This landing page can be a lead capture form if you select Lead Generation as the objective. If you choose the goal of increasing sales, the landing page is a sales website where products and services are provided. To motivate customers to take conversion action, ensure the landing page has an eye-catching interface, providing full information and content related to the ad.
Determine advertising budget
Based on the goals and KPIs you have set and the target audience you want to reach, plan your advertising campaign budget. This depends on your investment level for advertising, but you should consider the appropriate budget to ensure the budget is properly allocated for advertising. You can choose a daily budget or a lifetime budget. To determine the appropriate budget for your advertising campaign, you will test and monitor its effectiveness.
Measure campaign results
Once the campaign is set up, you need to determine how to measure and evaluate its effectiveness. You’re confused by the statistics so you should focus on what’s most important to your business. If you care about new customers and sales, install a Facebook Pixel on your sales website to track conversion rates. You can also use Facebook Analytics to analyze the data.
Understand the requirements need to be considered before advertising on Facebook if you want to deploy an effective Facebook Ads campaign. Regularly monitor and measure the effectiveness of your campaign and perform A/B testing to evaluate the results. Based on the data collected, come up with an appropriate adjustment plan.
Please see more:
- Instructions on how to use Facebook Live effectively
- Instructions on how to create event on Facebook from A-Z
- How to build a community group on Facebook?
Frequently asked questions
All advertisers posting content on Facebook must fully comply with the Advertising Standards. This regulation was established by Facebook to protect people from bad experiences and create meaningful connections between people and businesses.
After the ad is set up, it is reviewed by Facebook based on the Advertising Standards. If the ad fully complies with the regulations, it will be approved and operational immediately. You can check the status of your campaign, ad set, or ad in the Delivery column of Ads Manager.
