Google Shopping Ads is one of the most popular forms of advertising today, especially for businesses operating in the field of e-commerce. This type of advertising has the ability to attract and reach customers quickly as well as bring high business efficiency. To better understand this form of advertising and how to run Google Shopping Ads effectively, don’t miss the article below from Optimal Agency.
| ☑️ Qualitiy account 💯, no worries about getting lock | ☑️ Immediate use, unlimited spending |
| ☑️ Best rental price | ☑️ Create campaign freely |
| ☑️ Many offers | ☑️ Optimized ads campaigns |
| ☑️ Consulting fast approved ads | ☑️ Safe, secure, effective and affordable |
| ☑️ Diverse services, accounts | ☑️ 24/7 technical support |
What is Google Shopping Ads?
A form of online shopping advertising from Google that allows users to search, compare and shop for products right on Google’s search page. When users perform a search query with related keywords, ads will appear with information about selling prices, product images, store names,… If a user clicks on the ad, they will be taken to the product page on the business’s website.
Regarding how to run Google Shopping Ads, it will be based on Google Ads and Google Merchant Center. Where Google Merchant Center is the product data source containing all product details arranged in Google’s format. Google Ads is where online shopping advertising campaigns are deployed. You can adjust bids, costs and optimize ads according to user behavior.
Unlike regular Google Ads campaigns, Google shopping ads will retrieve detailed product information through Google Merchant Center. From there, automatically determine when, how, and where the ad will appear.
Based on product data on Google Merchant Center, advertisers create Google Shopping advertising campaigns. Google Shopping Ads then uses a business’s product feed, website, and bids to identify searches that trigger ads. The goal is to increase the visibility of relevant products to customers, conversion rates and business.
When customers search for a product or service, Google Shopping ads can appear on Google search results or at the top right of the search results page. Advertising costs will be calculated based on each click and each action taken.
Benefits of running Google Shopping ads
Compared to regular types of Google Ads, Google Shopping Ads possesses many outstanding advantages. By running Google Shopping Ads, businesses can receive the following benefits:
Display more intuitive and attractive
For Google Shopping ads, content is displayed visually with attractive images. Instead of using text to describe products, Google Shopping ads use high-quality product images. This not only helps your business’s advertising stand out and attract customers’ attention.
Reach high-quality leads
Because the ad contains information about the product: name, image, price and landing page,… Customers can easily find desired product information quickly, compare and make informed decisions. This helps businesses build trust with customers and promote quick purchasing decisions.
Easily manage retail-focused campaigns
Instead of using keywords, you can manage your campaigns using product attributes defined in your Google Merchant Center feed. You can track your product catalog directly in Google Ads, and you can create product groups for the items you want to bid on.
Increase click-through rate (CTR)
According to many studies, Google Shopping ads have a higher click-through rate than regular types of ads. Because information about advertising products is displayed fully and in detail, it increases the click rate when users need it. This results in high conversion rates that increase sales and profits. Because as the click rate increases, the cost per click decreases, helping to increase ROI.
Displays better on mobile devices
Google Shopping ads are optimally designed for mobile devices. Then advertising products will display at the top of search results if using mobile devices. This helps make ads more optimized and increase ad click rates.
Enhance brand visibility
When a user’s search query matches Google Shopping Ads, more ads will appear in the same search. Then, shopping ads and text ads can appear at the same time. This increases the ability to reach customers for the same search content and increases brand recognition.
Save time and effort
If you have many products, building a Google Ads campaign will take a lot of time and effort. However, with Google Shopping, you only need to provide the correct product title, attributes, description, and Google will take care of the rest. This helps optimize advertising campaign implementation and saves time. Furthermore, Google Shopping also automatically updates the data you have changed on Google Merchant to ensure accuracy.
How to run Google Shopping Ads?
Conditions for running Google Shopping ads
To run Google shopping ads, the business’s website needs to fully meet the following conditions:
- The website must have E-commerce functionality including shopping cart, product information, purchasing, and payment.
- Clear payment, shipping, return, and product warranty policies.
- The website is installed with an SSL certificate or has a secure page link like https://domain.com.
Detailed instructions for running Google Shopping ads
Deploying a shopping advertising campaign on Google is quite simple according to the following steps.
Step 1: Sign up for Google Merchant Center
Access the Google Merchant Center page: https://www.google.com/retail/ and select Register. Next, enter detailed information to create an account with Google such as location, business name, website, etc. In the About your business section, fill in all the information in your Merchant Center account. Includes: business name, website Url, business address and contact information.
Step 2: Authenticate website
On the Business Information page in the Website tab, Google will suggest 4 methods to verify the Google Merchant Center account with the website owner. Most people often choose to copy the HTML tag and paste it into the code in the first part of the website’s home page. Next, select Verify Url to have the system send the Url to Google Search Console and conduct verification. Google will verify the website Url within 20 – 30 minutes.
Step 3: Create a feed
To create a feed, go to Products and select Feed. Then click the (+) icon to create a new feed for Google Shopping ads. You can create a feed in one of four ways: Excel sheet feed, scheduled fetch, feed upload, content API gateway.
Step 4: Link your Google Ads account to Merchant Center
On the Google Merchant Center page, click on the gear icon in the right corner. Select Linked accounts and then click Link accounts. Next, access your Google Ads account to get the account ID. Then return to the Google Merchant Center page and go to Account Linking.
Now click Paste the Google Ads account ID code into the Google Ads customer ID box and then click Send link request. After sending a request from Merchant Center, you need to accept the connection request from your Google Ads account. Next, access your Google Ads account and go to the Linked accounts section, and scroll down to the Google Merchant Center section. Click Details then select Approve to accept the link request.
Step 5: Set up Google Shopping campaign
Sign in to your Google Ads account and select the Campaigns tab and then select Create campaign. Next, name your campaign, select a campaign goal, and select Campaign Type as Shopping.
Then, click on the Merchant Center account just created above to set up advertising. You choose Standard Shopping Campaign or Smart Shopping Campaign depending on the purpose and method of running ads.
At this point, set up your campaign and ad group, including naming the campaign, choosing a bid strategy, setting a budget, and choosing where to display ads. After completing the setup, select Save and wait 3-5 days for Google to approve the ad.
With the detailed instructions we shared above, you already understand how to run Google Shopping Ads. Hopefully, you can successfully apply and deploy effective campaigns to help increase sales and maximize profits.
Please see more:
- Important Google Ads advertising policies
- How to set up outbound clicks on Google Analytics 4
- How to verify Google Map easily and quickly
FAQ
There is no specific figure for the cost of running Google Shopping ads because it depends on the business’s budget. For businesses with large capital resources, they can invest a lot of budget in advertising and vice versa. Normally, Google Shopping advertising costs are usually calculated per click (CPC) or cost per action (CPA).
Google Shopping ads are an effective tool for online businesses, whether e-commerce or retail, to reach target customers and increase sales. However, when investing in advertising to achieve high efficiency, businesses need to have a clear strategy. Ensure product information is accurate and consistent across Merchant Center and website. Provide accurate pricing and shipping costs, the website needs to be mobile-friendly, have clear and high-resolution images,…
