Video size is an important factor in creating quality and engaging TikTok videos. For business stores, properly adjusting the video size not only helps the video meet standards but can also increase order conversion rates. What is the standard TikTok video size? How to adjust the TikTok video size? Let’s find answers with Optimal Agency in the article below.
| ☑️ Qualitiy account 💯, no worries about getting lock | ☑️ Immediate use, unlimited spending |
| ☑️ Best rental price | ☑️ Create campaign freely |
| ☑️ Many offers | ☑️ Optimized ads campaigns |
| ☑️ Consulting fast approved ads | ☑️ Safe, secure, effective and affordable |
| ☑️ Diverse services, accounts | ☑️ 24/7 technical support |
TikTok sets rules regarding video formats
For a video on TikTok to have a higher chance of trending and attracting more views and interactions, compliance with the platform’s standards is important. Before you learn about TikTok video sizes, make sure your video meets the following basic size and format criteria:
- TikTok videos need to be uploaded in standard MP4 or MOV format, with H.264 encoding. This is a popular format and is easily compatible with devices, helping your videos perform best on the platform.
- The capacity of the video also needs to be strictly controlled. For iOS devices, the maximum video capacity cannot exceed 280MB, while on Android devices, the maximum capacity is 70 MB. Keeping the video size within this limit helps ensure that the video can be uploaded and perform at its best without encountering resolution or loading speed issues.
- TikTok allows users to choose video length from 30 seconds to a maximum of 180 seconds (3 minutes). This size is long enough so you can convey engaging content, but not too long to bore viewers.
When your video meets the above requirements, you will have a higher chance of your video trending and attracting more attention from the TikTok community.
What is the standard TikTok video size?
Standard TikTok video size is an important factor that helps your video stand out and attract viewers on this platform. To ensure your videos are of optimal quality and displayed properly, here are the recommended TikTok video sizes:
Standard TikTok video format 4:3
The 4:3 video size is also a good choice, especially for product videos. This format helps ensure compatibility with a wide range of phones, both Android and iOS and focuses on product details.
- Size for TikTok videos: Minimum 426 x 240 pixels and maximum 3840 x 2160 pixels.
- TikTok Stories frame size: 4:3 format requires an aspect ratio of 4:3.
- TikTok video format: MP4 or MOV.
- TikTok maximum video file size: 287.6 MB on iOS and 72 MB on Android.
- TikTok video length: Maximum 180 seconds.
Standard TikTok video format 9:16
The most popular TikTok vertical video size format is 1080 x 1920 pixels with an aspect ratio of 9:16. This is the standard ratio that helps your video fit the mobile screen, providing a clear and quality viewing experience. To optimize your TikTok videos, pay attention to the following factors:
- TikTok video size: 1080 x 1920 pixels.
- TikTok video aspect ratio: 9:16.
- TikTok video format: MP4 or MOV.
- Maximum video file size on TikTok: 287.6 MB on iOS and 72 MB on Android.
- TikTok video length: Maximum 180 seconds.
By adhering to these sizes and formats, you’ll ensure your videos are uploaded efficiently and provide viewers with an optimal experience on TikTok.
TikTok ad video size
When advertising on TikTok, understanding video size standards is important to ensure the effectiveness of your advertising campaign. TikTok supports two main types of ads: standard ads and newsfeed ads, each requiring different video sizes.
- Standard advertising:
- Aspect ratio: You can choose between 9:16, 1:1, or 16:9 ratios to suit your advertising needs.
- Resolution: Standard ads can have resolutions of 540×960, 640×640, 960×540, or higher to ensure sharp image quality.
- Maximum duration: Ad videos can last up to 60 seconds.
- TikTok video size: Ad video size cannot exceed 500 MB.
- Video formats: Accepted formats include MP4, MOV, MPEG, 3GP, and AVI.
- News Feed Ads:
- Aspect ratio: Can choose a 1:1 or 16:9 ratio for news feed ads.
- Resolution: There are no limits on resolution, allowing flexibility in creating ad content.
- Maximum duration: Ads can last for an unlimited time.
- TikTok video size: Maximum video size is 500 MB.
- Video formats: Accepted formats are MP4, MOV, MPEG, and 3GP.
TikTok Stories video size
TikTok Stories, similar to those on other social media platforms, have become an important part of how users interact and share content. TikTok has updated this feature to match the trend of short-term content, with a maximum duration of 15 seconds and automatically disappearing after 24 hours of posting. The size and format of TikTok Stories has similarities to videos on TikTok’s timeline, but there are a few things to note:
- TikTok Stories size: To ensure the best display quality, the video size for TikTok Stories is 1080 x 1920 pixels.
- TikTok Stories aspect ratio: The standard aspect ratio for TikTok Stories is 9:16, suitable for the vertical screen shape of mobile devices.
- TikTok Stories file format: Videos should be saved in MP4 or MOV format to ensure compatibility and quality when uploaded.
- Maximum TikTok video size: TikTok Stories videos have a maximum capacity of 287.6 MB on iOS devices and 72 MB on Android devices.
- Maximum length of TikTok Stories: Each video in TikTok Stories cannot exceed 15 seconds.
Understanding and applying the right sizes and formats for these types of videos helps optimize user experience and increase advertising effectiveness on the TikTok platform.
What happens when the video violates the size regulations on TikTok?
Posting a video of the wrong size on TikTok not only makes the video appear incomplete and less sharp but also causes discomfort for viewers. Such videos often have difficulty attracting viewers and are unlikely to trend, leading to low conversion rates. Therefore, shop owners need to pay special attention to producing videos that comply with TikTok’s size standards to ensure the best quality videos. Complying with TikTok video size standards is an important factor in creating quality and professional videos on this platform. When you choose the right size for your content and device, your videos not only become more engaging but also increase viewer engagement and retention. This means your video has a greater chance of appearing in trends, thereby increasing your ability to boost sales.
In addition to size compliance, shop owners should also optimize TikTok posts by taking advantage of other tools and features. Using the right hashtags and trending audio can help your videos reach more people. This not only increases views but also helps increase channel followers and purchases effectively. Creating high-quality content, optimizing posts, and complying with TikTok standards will help you build a strong TikTok channel and effectively achieve your business goals. Stay up to date with the latest trends and get creative to make the most of the platform’s potential.
Understanding TikTok video size regulations will help you optimize content, create high-quality videos, and attract viewers’ attention. Hopefully, you will create impressive TikTok videos, imbued with your style. Readers, please learn some other information such as how to download TikTok videos without logo. Good luck!
Please refer to:
- How to successfully unblock TikTok live permanently in 2024?
- Errors that violate community standards on TikTok you need to understand
- Tiktok advertising policy in 2024 you must clearly understand
Frequently asked questions
TikTok Premiere Frames is a powerful feature that helps users create professional and engaging videos. With TikTok Premiere, you can customize video frames to fit aspect ratio standards, making content appear clear and beautiful on any device. Using TikTok Premiere frames, you will easily attract viewers, improve video quality, and create impressive, unique products.
Photo size on TikTok Shop plays an important role in displaying products clearly and attracting buyers. To ensure image quality, shops should use the standard size of 1200 x 1200 pixels in JPEG or PNG format. This site helps product images be displayed sharp and detailed on all devices, creating a good impression on customers and increasing order conversion. Complying with the correct image size also helps shops make the most of product promotion space on the TikTok Shop platform.
