Top Feed TikTok is a new strategy that helps optimize reach and frequency of impressions for Reach and Frequency ads on the TikTok platform. This is a unique form of advertising, allowing businesses to improve marketing efficiency by optimizing how and when ads appear. However, before deciding to use Top Feed, you need to consider carefully to ensure that this method is suitable for your business’s goals and target audience. To better understand how to apply and benefit from Top Feed TikTok, let’s find out the details in Optimal Agency‘s article!
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What is Top Feed TikTok Ads?
Top Feed advertising on TikTok is an advanced advertising strategy designed to optimize display placement for Reach and Frequency (R&F) campaigns. For businesses looking to increase the reach and engagement of their ads, Top Feed offers a powerful option. When applying this method, your promotional video will be prioritized to be displayed at the top of the page in the “For you” section, instead of appearing in the regular news scroll. This enhances attention-grabbing and increases user engagement.
The benefits of using Top Feed are very clear. With this priority placement, your ads will not only stand out more but will also be able to impress consumers more quickly. Appearing at the top of the page helps ensure that your ad doesn’t get lost in the news flow and has a better chance of being seen and clicked. However, to activate Top Feed for R&F campaigns, businesses need to have a TikTok Agency advertising account. This account is provided through trusted TikTok partners, ensuring that your advertising campaigns are deployed effectively and reliably. Besides optimizing display location, businesses also need to pay attention to the quality of content and form of the advertisement. Ad content needs to reflect your brand’s message and be appealing to your target audience on TikTok, to ensure that your advertising campaign not only attracts attention but also achieves the desired results.
When should you use Top Feed TikTok ads?
TikTok Top Feed is a powerful tool with two recommended use cases to help optimize advertising campaign effectiveness:
The campaign increases brand awareness
Top Feed ads are an effective way to quickly introduce your brand or new product to a large number of TikTok users. When you choose to show ads at the top of the For You page, you ensure that your ad appears as soon as a user opens your app. This helps attract immediate attention, especially useful for new brands looking to make a mark quickly. For example, a new fashion brand can use Top Feed to showcase unique designs, help its products stand out, and attract interest from the TikTok community right from the first contact.
Advertising campaign with a high budget
For businesses with large advertising budgets, Top Feed is the optimal choice to maximize the effectiveness of the campaign right from the first day. By placing your ad in the most prominent position on the page, you ensure that your message is reached by the largest number of users and has a powerful impact. This not only increases brand recognition but also creates excitement and buzz on social media. For example, a technology company with a rich advertising budget could use Top Feed to launch new products, stimulating interest and discussion from the TikTok community.
Using TikTok Top Feed for your advertising goals will help you make the most of your budget and time while creating a strong impact in your advertising campaign.
Significant benefits that Top Feed TikTok advertising brings
The significant benefits that Top Feed TikTok advertising brings to specific advertising campaigns are as follows:
Attract attention from the target audience
Top Feed advertising on TikTok helps optimize display position to attract attention at first sight. By appearing at the top of the For You page, your ad will reach users as soon as they open the app, creating a great opportunity to attract and retain viewers. In particular, using advertising media and communication channels that are popular and attractive to Gen Z and Millennials will help your campaign stand out. To increase your chances of reaching your target audience, creating engaging and highly interactive content is indispensable. Content must be interesting, creative, and engaging to arouse user interest and engagement.
The level of recognition increased
Top Feed ads on TikTok provide a great opportunity for your brand to be introduced directly to users. With the first position when users open the app, it creates a strong impression right from the start. This appearance not only helps increase brand recognition but also attracts the attention of potential customers. This is especially useful for building a strong brand and creating curiosity from the user community, helping your brand become more familiar and memorable in the eyes of customers.
Increase customer interaction and increase conversions
To drive engagement and conversions, using an engaging video format is necessary. Videos should have interesting, impressive, and different content, using elements such as music, special effects, or humor to attract users’ attention. Additionally, encouraging engagement through clear and engaging calls to action is important. Ask viewers to take actions like liking, commenting, sharing, and participating in contests or special events. Creating engaging and interactive content, using storytelling and images that viewers can relate to, will stimulate more interaction and participation from users.
Helps achieve the best advertising campaign effectiveness
For an advertising campaign on TikTok to be optimally effective, detailed targeting is important. TikTok allows audience targeting based on interests, online behavior, and demographic information, helping to ensure that your ads are only shown to people who are most likely to be in your target audience. In addition, TikTok provides many campaign goal options such as Reach, Frequency, and Conversion, helping you adjust your campaign according to specific goals. For example, you might focus on increasing brand awareness, increasing engagement, or increasing sales. TikTok also offers specific measurement tools to track campaign performance, including views, interactions, conversion rates, and more. Thanks to these metrics, you can evaluate the effectiveness of your campaign and adjust your advertising strategy to achieve optimal results.
Steps to create effective Top Feed TikTok ads
To run an effective advertising campaign on TikTok with a TikTok Agency advertising account, follow these detailed steps:
- Step 1: First, you need to log in to your TikTok Agency advertising account via TikTok Ads Manager.
- Step 2: After successfully logging in, you will be redirected to the Dashboard page, where you can track and manage your current advertising campaigns.
- Step 3: Find and click the “Create an Ad” button to begin the process of creating a new ad campaign. This is the first step to setting up information and goals for your campaign.
- Step 4: In the advertising campaign setup interface, you will see the order type selection section.
- Step 5: By default, the order type selected may be Auction, where you compete with other advertisers for ad placement.
- Step 6: To optimize your campaign, move on to the Reach and Frequency option. This is the right choice if you want to ensure that your ads are shown to a specific number of viewers with high frequency.
- Step 7: Next, choose the specific advertising goal you want to achieve, like increasing brand awareness, increasing engagement, or driving conversions.
- Step 8: After setting up the campaign information, move to the ad group level to continue configuring ads.
- Step 9: Provide the necessary information for your ad group, including target audience, budget, and ad schedule.
- Step 10: In the News Feed Type section, select Top Feed. This option will help your ad appear in a prime position on the For You page, increasing its reach and attracting users’ attention.
- Step 11: After selecting Top Feed, continue to complete the final steps of setting up the ad, including confirming ad content, images, and other related details.
- Step 12: Once everything is set up and thoroughly tested, click the button to start run TikTok ads. Your ad will be immediately entered into the system and displayed according to the selected settings.
Following these steps will not only help you set up an effective Top Feed advertising campaign but also optimize your reach and engagement with your target audience on TikTok.
Hopefully, this article has provided useful information about the In Feed ad format on TikTok. If you find that Top Feed ads are suitable for your business’s TikTok marketing strategy, please refer to instructions from Optimal Agency on how to run ads effectively and optimize advertising costs. Start setting up your first advertising campaign to take full advantage of TikTok’s potential!
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Frequently asked questions
TikTok provides many diverse forms of advertising to meet the reach and interaction needs of businesses. Main forms of advertising include:
In-Feed Ads: Display advertising videos directly in the user’s news stream, with a length of 5 to 60 seconds. This is an effective way to attract attention as soon as users scroll through the app.
Top Feed Ads: Appears at the top of the page when users open TikTok, helping to increase brand recognition and attract attention quickly.
Branded Hashtag Challenges: Encourage users to participate in challenges and create content according to the brand’s theme, creating strong interaction and spread.
Branded Effects: Allows users to interact with special effects and filters associated with the brand, helping to increase engagement and create a unique impression.
TopView: Brings the ad to the top of the TikTok page, as soon as the user opens the app, helping ensure the ad is viewed immediately.
Each form of advertising has its advantages, allowing businesses to customize their outreach strategy according to their goals and target audience.
In-Feed Ads on TikTok is a form of advertising where your promotional video appears directly in the user’s news stream as they scroll through the app. These ads range from 5 to 60 seconds in length and are played within the videos users are watching. With flexible aspect ratios (9:16, 1:1, or 16:9) and diverse file formats (MP4, MOV, 3GP, MPEG, AVI), In-Feed Ads provide the opportunity to attract user’s attention naturally and effectively. This is a great way to increase brand recognition, create engagement, and drive viewer action.
