For marketers, the term integrated marketing communication is no longer strange. IMC helps businesses convey messages or introduce products and services to target customers effectively. In the context of fierce competition, businesses need to have appropriate marketing strategies, especially knowing how to use integrated marketing communication tools to reach customers and enhance competitive advantages. What are those tools? Please stop by this article of Optimal Agency to find out right away!
| ☑️ Qualitiy account 💯, no worries about getting lock | ☑️ Immediate use, unlimited spending |
| ☑️ Best rental price | ☑️ Create campaign freely |
| ☑️ Many offers | ☑️ Optimized ads campaigns |
| ☑️ Consulting fast approved ads | ☑️ Safe, secure, effective and affordable |
| ☑️ Diverse services, accounts | ☑️ 24/7 technical support |
The importance of integrated marketing communication
IMC or integrated marketing communication is the use of many different communication tools to convey consistent messages and achieve communication goals. It plays an important role in closely connecting businesses and customers to ensure effective communication. Here are the benefits that IMC brings to businesses:
Information transmission: Through integrated marketing communication tools, businesses can convey information about products, services, features, and benefits to target customers.
Enhance brand recognition: By conveying messages and building brand image, IMC helps customers increase brand awareness.
Expand target audience reach: By using multiple channels and marketing techniques, IMC allows businesses to reach a wider audience. With a multi-channel approach, it helps ensure that the brand message is widely transmitted, increasing the ability to reach potential customers anywhere.
Enhance customer interaction: Take advantage of channels such as social networks, email marketing, and many other media to create contact points and interact with customers. This approach ensures that customers receive consistent and relevant messages, helping to build a good relationship between businesses and customers.
Promote sales and profits: By conveying messages, and information about products, services, and the values that customers receive. This helps to improve communication effectiveness and positively impact customers’ purchasing decisions. Finally, IMC helps to promote sales and profits for businesses.
Build trust and loyalty: By providing quality products and services and creating positive experiences for customers. This helps to build trust and customer loyalty for businesses.
7 Integrated marketing communication tools that marketers need to understand
Advertising
This is a form of communication in which businesses will pay to convey messages or introduce products and services to target customers on specific platforms. To raise awareness, increase interaction, and motivate customers to take the action that the business wants.
The advantage of advertising is the ability to build a convincing brand image. Advertising is a marketing tool that businesses prefer to reach target customers and promote products and services. Thanks to the ability to reach a large target audience, advertising is an important IMC tool for businesses with products and services targeting the mass market.
Direct Marketing
This is a marketing communication tool with the ability to reach customers through media to market products and services directly to target customers. To increase sales and customer feedback at the time of transaction. This is useful when businesses want to promote the purchase process or customer action in a short time. Popular forms of Direct Marketing include direct sales, telemarketing, email marketing, etc.
When using this tool, businesses have many opportunities to meet potential customers to promote the conversion process. This marketing method is suitable for the current era when users’ demand for online shopping is increasing. If customers have any questions about the product, they will be answered directly by the customer care team. In addition, businesses can improve the quality of products and services through receiving customer feedback.
Sales Promotion
One of the notable marketing communication tools is sales promotion or promotion. This activity aims to provide added value or create motivation for sellers, distributors, or end customers to promote immediate sales.
Promotion programs are divided into two main types: consumer-oriented activities and commercial-oriented activities. Consumer-oriented promotion is aimed at end consumers, stimulating them to buy through coupons, product trials, direct discounts, and lucky draws,…
Trade-oriented promotions target wholesalers, distributors, and retailers to promote the company’s products. Including trade promotion discounts, price incentives, sales contests, and trade shows.
Public relations (PR)
Among the important integrated marketing communication tools that help build and maintain a good brand image in the public’s mind. By participating in community activities, fundraising, sponsoring events, or introducing new products, … The goal of PR is to create a positive impression of the brand in the minds of target customers. PR activities are implemented by using communication strategies and activities to promote understanding and support from the public.
Compared to other marketing communication tools, PR can build consumer trust when faced with beneficial information about products and services. Smart PR strategies will help create compelling stories about brands, products, or attract public attention, and build trust and enhance brand reputation. PR is an important IMC tool for businesses to communicate and build relationships with customers.
Sponsorship
It is understood as the financial support of a brand in exchange for brand promotion benefits. The sponsorship portfolio of brands is very diverse from events, community programs, art exhibitions, sports events, and media programs. Promotional activities for sponsoring brands can be done through banners, product logos, announcements, brand promotion events, etc.
Currently, sponsorship exists in two main forms: sponsorship as a contribution from businesses and sponsorship to build competitive advantages. Which, the difference between these two forms lies in the connection between the brand and the sponsored organization, event, or individual. Sponsored events often provide benefits to the business, which creates a win-win situation.
Personal Selling
A form of direct selling between people in which the seller will try to support or persuade potential buyers to buy the company’s products or services. Unlike advertising, personal selling focuses on the communication process between two parties through phone calls and text messages on different platforms. The outstanding advantage of this method is that the seller can see the customer’s reaction and modify the message for the product. Moreover, customers can also see the product with their own eyes and grasp specific information and images related to the product.
Digital Marketing
In the digital age, Digital Marketing is one of the leading marketing communication tools that helps businesses deploy effective marketing campaigns. It is a method of communication, promoting products, services, and brands through online channels such as Google, websites, social networks, emails, mobile applications, etc.
Compared to traditional marketing communication tools, digital marketing is a marketing method with many outstanding advantages. Thanks to the use of technology, online environment, and supporting tools and software. Digital Marketing can be applied to many different marketing strategies. Businesses can use many digital marketing strategies through the following forms: SEO, content marketing, email marketing, etc. to reach target customers, and increase sales and profits.
In addition, please refer to some other articles such as form of word-of-mouth marketing.
Above are the integrated marketing communication tools that Optimal wants to share with you. Hopefully, you can better understand the role and characteristics of each type of tool and know how to combine them effectively so that the marketing campaign achieves the best results.
Please see more:
- How to set up an online advertising campaign
- How to build email marketing campaign for beginners
- How to set up an online advertising campaign
Frequently asked questions
Each tool we share in the article has its characteristics and roles. Depending on your needs, campaign goals, budget, and target audience, choose the right tool. Instead of choosing, you can combine tools to improve the effectiveness of your marketing campaign.
In addition to using IMC tools, you should pay attention to some factors to successfully implement an integrated marketing communications campaign. Have clear, specific goals, and a scientific and professional working process with a team of experienced staff, especially wise leaders. In addition, you should regularly monitor, measure, and flexibly adjust the campaign accordingly.
