Known as a browser that supports quick information search, web access, and high-quality video viewing and downloading, Coc Coc is also a potential platform for businesses to launch advertising campaigns to introduce products and services, build brands, and develop business operations. However, the question arises: is advertising on Coc Coc effective? Follow the article below by Optimal Agency for detailed answers!
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What is Coc Coc Advertising?
Coc Coc Ads is an online advertising service developed by Coc Coc, helping businesses promote products and services and reach over 20 million users on the browser. This is truly a potential market for businesses and retailers to conduct advertising campaigns on this platform.
Coc Coc Ads is designed in a self-serve model, allowing users to create campaigns, create content, add funds, or turn ads on and off. Moreover, this platform continuously introduces advertising features that optimally support businesses, comparable to major competitors. Unlike Google and Facebook, which have many competitors, advertising on Coc Coc faces less competition while still ensuring a substantial customer reach.
Ads typically appear on the browser’s homepage and the Coc Coc search results page. When customers want to shop, they use the search tool to learn about products, compare prices, and services of stores. Each time someone searches for keywords related to your product, the ad will appear right on the search results page. Additionally, your ad will appear on the homepage of these customers if they use the browser to search for keywords related to your product. If you want to know if Coc Coc ads are effective, continue reading the content below.
Popular Coc Coc Advertising Forms
Search Ads
Whenever customers search on Coc Coc with keywords matching your product or service, search ads will appear similar to natural search results. Coc Coc search ads are divided into two types: text search ads and banner search ads.
New Tab Banner Ads
This type of ad appears whenever a user opens a new tab on the Coc Coc browser. Each time a new tab is opened, a prominent banner ad will display. With this type of ad, you won’t need to compete for visibility with other ads.
Icon Ads
These are quick-access button ads displayed as buttons or icons. When clicking these buttons or icons, the ad will appear and direct the user to a specific landing page. Previously, these icons were displayed at the footer, but they are now shown right below the URL address. This type of ad is currently proving suitable for businesses with a large loyal customer base, especially for gaming websites, e-commerce platforms, and news sites.
Shopping Ads
This type of ad features product images appearing on the Coc Coc search results page with product blocks and horizontal sliders to change. Shopping ads are highly suitable for businesses looking to boost retail strategies as they help increase the number of orders significantly.
We invite readers to learn more related articles such as how to optimize CPC index in advertising.
Is Coc Coc Advertising Effective?
Coc Coc Ads offer many benefits, such as promoting business activities, increasing sales, raising customer awareness, and improving website traffic. To evaluate the effectiveness of Coc Coc advertising, consider the following criteria:
Large User Base
Although the user base is not as large as Google Chrome, Coc Coc became the third-largest web browser in Vietnam in 2016. Currently, the number of Coc Coc users is quite significant. By launching an advertising campaign, businesses can reach a large number of users.
Targeting the Right Potential Customers
Coc Coc ads provide advertisers with powerful features to display ads to the right audience at the right time. You can customize ads to target specific audiences and then show relevant ads to them.
Moreover, ads are always displayed prominently without being mixed with other ads, helping to convey the advertising message easily and attract customers. Additionally, the remarketing feature allows you to reconnect with users who previously searched for products or services but did not make a purchase, encouraging them to perform the desired conversion action. This helps increase website traffic, conversion rates, and ultimately, sales and profits.
Diverse Advertising Options
Coc Coc offers various advertising forms for advertisers, including search ads and banner ads. This allows you to choose the advertising form that suits different audiences and advertising goals.
Low Cost
When running Coc Coc ads, you don’t need a large budget, and the bid prices are lower than other advertising channels due to less competition. You can control advertising costs on Coc Coc by setting a maximum daily budget, and the system will automatically optimize advertising activities. Coc Coc Ads uses an auction system allowing you to set the price you are willing to pay for each click or 1000 ad impressions.
The system uses ad quality to determine the best position and optimize costs. Most advertisers are charged when users click on the ads. With low advertising costs, Coc Coc Ads is the top choice for small and medium-sized businesses, delivering high efficiency and budget savings.
Easy Measurement of Ad Effectiveness
With Coc Coc ads, you can easily measure effectiveness through the number of clicks and ad impressions. You can track valuable data such as CTR, advertising costs, average position, etc. The platform also provides statistical data for Coc Coc advertising campaigns. Based on this data, you can easily evaluate the performance of the advertising campaign and develop suitable advertising strategies to improve return on investment (ROI).
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FAQ
Yes, you can. To run ads on Coc Coc, you don’t need a separate website. Instead, you can use a classified ad page or e-commerce site to post information about your products or services and start creating ads on Coc Coc. Some e-commerce sites to consider for Coc Coc Ads include Chotot, Lazada, Vatgia, etc.
Usually, Coc Coc ads are reviewed within 8 hours. However, depending on the number of ads and the content, some ads may take longer to be approved.
