Advanced Google Ads is an important tool for advertisers to improve conversion rates and is an essential part of any effective advertising campaign, especially for professionals in this field. How to increase the conversion rate of Google ads campaigns that you should know. Follow Optimal Agency!
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What is the concept of conversion rate in Google Ads?
Conversion rate in Google Ads is an important indicator reflecting the effectiveness of online advertising campaigns. Conversion rate is defined as the percentage of users who take the desired action after interacting with an ad compared to the total number of people who viewed the ad. This desired action can be making a purchase, filling out a registration form, downloading an app, or taking any action that the business considers valuable. To calculate the conversion rate, use the formula:
Conversion Rate = {Conversions}/{Clicks}x 100
Where, “Conversions” is the number of people who performed the target action, and “Clicks” is the total number of times users clicked on the ad. The conversion rate helps businesses measure the effectiveness of their advertising in achieving their marketing and sales goals. A high conversion rate usually shows that your ad is very effective in attracting and converting users, while a low conversion rate may indicate that the ad needs to be optimized or that the content is not engaging enough. Tracking and analyzing conversion rates is essential to optimizing advertising campaigns, improving ROI (Return on Investment), and increasing marketing effectiveness.
How to increase the conversion rate of Google ads
To increase the conversion rate of Google ads, you can refer to the following specific methods:
Use specific keywords to increase the conversion rate
To increase the conversion rate in Google Ads, choosing specific keywords is a very effective method. Specific keywords, usually long phrases, are likely to generate higher conversion rates than general keywords. They are often directly related to the product or service you are advertising, helping to attract users with real needs and ready to buy.
However, it should be noted that specific keywords often have lower search volume, leading to reduced ad visibility. Therefore, to achieve a balance between visibility and conversion rate, you should combine both broad and specific keywords.
Advantages
- Specific keywords are closely related to your product or service, increasing the likelihood of users clicking and converting.
- Improving the quality of clicks and improving conversion rates due to the direct relevance of keywords to customer needs.
Disadvantages
- Specific keywords may result in fewer searches, reducing the visibility of your ads.
- It takes time and effort to research and select the right specific keywords.
Use negative keywords
Negative keywords allow you to exclude search terms that do not bring conversion value, thereby improving advertising effectiveness by about 20%. Applying negative keywords helps limit unwanted clicks from irrelevant keywords, helping your ads reach the right target audience.
For example, if you are running ads for “AdWords promotion codes”, using negative keywords such as “Lazada promotions” or “Tiki promotions” will help prevent your ads from appearing when users search for other types of unrelated promotions, thereby reducing advertising effectiveness and conversion rates.
Advantages
- Limit unnecessary costs when users search for irrelevant keywords.
- Improve the quality of your advertising campaign and improve conversion rates by reaching the right target audience.
Disadvantages
- It takes a lot of time to monitor and analyze “search keywords” to filter and eliminate irrelevant keywords.
- Requires constant updating and adjustment of negative keyword lists to maintain advertising effectiveness.
Use the search term report
The search term report is an important tool in Google AdWords, helping you better understand the keywords that customers frequently search for. This tool allows you to see the phrases that users type when searching for your products or services. Thanks to this report, you can quickly and accurately plan the keyword set of your advertising campaign, thereby optimizing your keyword list.
When reviewing the search term report, you can easily add keywords that customers often use and exclude keywords that do not bring conversions. This helps you expand or adjust your ad campaign to reach the right target audience, thereby increasing conversion rates.
Advantages
- Increase Conversion Rate: Adding phrases that users often search for will help your ads become more relevant to the needs of customers, leading to more conversions.
- Optimize Keyword List: You can optimize your keyword list by excluding ineffective keywords, ensuring that your campaign only focuses on high-value keywords.
Disadvantages
- Irrelevant Keywords: In addition to the search phrases related to your product that Google provides, there may be many keywords that are not related to your ad, reducing the effectiveness of the campaign.
Apply promotions to ad templates
Integrating promotions or discounts into ad templates is an effective way to attract customers’ attention and motivate them to buy. When customers see an ad with a promotion, they are more likely to click on it to get the offer.
Promotions can make your ad stand out from your competitors, especially if they don’t have similar offers. For example, if you are offering a 1,350,000 VND promotion code for advertising services on your website, this will increase the appeal of the ad and motivate users to take immediate action.
Advantages
- Encourage Closing Ability: Attractive promotions can increase the likelihood of customers closing an order because they will feel that they are getting good value from their purchase.
- Increase Advertising Effectiveness: Offering promotions can create a clear distinction between your ad and your competitors’, making your campaign much more effective.
Disadvantages
- Promotion Costs: You will need to invest money in giveaways or discounts, or accept lower profits during the promotion period.
- Promotion Management: Promotions need to be managed and monitored to ensure they are effective and do not detract from the value of your product or service.
By implementing these methods, you can significantly improve the conversion rate of your Google AdWords campaign, thereby achieving better results and optimizing your advertising budget.
Besides how to increase conversion rate, do you know how to set up Google Ads conversion? If not, learn now.
Increasing conversion rates is both an art and a science. You will need to test and track to determine what works and what doesn’t. Reporting and analytics are always an essential part of Google advertising, but not all strategies work equally well for all companies, even those operating in the same industry. Always stay creative and don’t be afraid to try new strategies, even if you’re not completely confident in their success. The most important thing is to make the customer conversion process smooth. Avoid making it difficult for customers to convert. Reducing the number of form fields, optimizing the process, and offering more pricing options can help reduce friction and improve conversion rates.
Related articles:
- How to seeding groups effectively, with high conversion
- How to use hashtags in Facebook to attract customers
- How to run ads on Linkedin to increase conversion rate
Frequently asked questions
In SEO and PPC (Pay-Per-Click) methods, the conversion rate is an important indicator of the effectiveness of advertising campaigns. The conversion rate is calculated by dividing the number of users who perform the desired action (such as purchasing, signing up for emails, or downloading) by the total number of people who click on the ad or landing page. This metric helps evaluate the success of the ad in converting clicks into specific actions, thereby providing information on how to optimize the campaign for higher efficiency.
Traffic to Lead Conversion Rate is a metric that measures the effectiveness of a website or marketing campaign in converting visitors into potential customers. Calculated by dividing the number of leads (such as newsletter signups, and contact form fills) by the total number of visits to a website or ad campaign, this ratio helps assess how engaging and persuasive the content or design of a landing page is. A high conversion rate indicates that a marketing strategy is effective in converting visitors into people who are genuinely interested in a product or service.
