Although sales platforms are appearing, Facebook is still an attractive online business platform chosen by shop owners and businesses. Not only does it reach many customers, but this platform also has many features to support sales work. Sending mass messages to target groups is a feature used by shop owners for marketing campaigns. In today’s article, Optimal Agency will guide you on how to send mass messages on Facebook Fanpage quickly to take care of customers and sell effectively.
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What is sending mass messages on Facebook Fanpage?
It is understood as the process of sending a message to many people at the same time on Fanpage. This helps you save time and effort in communicating and notifying customers and followers about events, promotions, or other important information.
The purpose of sending mass messages on Fanpage is to convey information about promotions, offers, or congratulations on special occasions. This is a form of marketing to attract and retain customers that is widely used by sellers today.
However, Facebook has a strict policy on sending mass messages. The platform does not support Fanpage owners to send mass messages to customers unless they use Facebook’s message advertising service. Sending too many mass messages is considered spam by Facebook, violating the policy, leading to account locking and limiting the Fanpage’s functions. Therefore, you need to use third-party software and tools to send mass messages.
Why should you use the mass message-sending feature on Fanpage?
Up to now, Facebook is still an effective and potential online sales channel. By sending mass messages on Facebook Fanpage, sellers will receive the following benefits:
Save time and effort
Sending notification messages, and providing information about products and services to each customer takes a lot of time and effort. In addition, it requires more costs to hire human resources to do that job. However, instead of sending individual messages, sending mass messages on Fanpage will help you save time and effort. Then you will focus on other important tasks to improve work efficiency.
Increase the ability to reach the target audience
By sending mass messages on Fanpage, businesses can reach many users quickly and effectively. Fanpage will contain a group of target customers, especially those who need products and services. Here, businesses can introduce new products and services or update promotions and information for customers. This creates an opportunity to expand the reach of target customers and increase sales opportunities, increasing sales.
Building personalized relationships with customers
Although businesses can send a message to many customers, they can still customize the content to suit each target audience. As a result, businesses will promote interaction, build personalized relationships, and create trust with each customer. Thereby promoting strong connections between businesses and customers, helping to increase the conversion rate to sales.
Optimizing advertising campaigns
Businesses can deploy advertising campaigns more easily and effectively by sending messages via Fanpage. In the context of communication messages, businesses can update attractive promotions for customers. Or send vouchers or coupons to old customers to encourage shopping. When sending mass messages, businesses can track the effectiveness of the campaign. From there, adjust the content, audience, and time of sending messages to improve advertising effectiveness.
Effective customer care support
By sending mass messages on Fanpage, businesses can improve effective communication with customers. At the same time, advise customers on suitable products and services and enhance brand recognition. Moreover, sending mass messages helps brands interact directly and take care of customers professionally.
Promote sales
When implementing mass messaging activities on Fanpage, businesses can introduce new products and services to customers. Announce promotional programs providing vouchers and gift certificates to customers to help promote the conversion process. In addition, it also supports creating orders right when conducting conversations with customers to maximize sales.
Instructions on how to send mass messages on Facebook Fanpage
Send mass messages on Facebook using Chatbot
Chatbot is an automated messaging software that uses AI and pre-set conversation templates on Facebook to perform certain requests set by the account owner such as supporting closing deals and retaining customers. To send messages to multiple people on Fanpage using a chatbot, do the following:
Open the Facebook application and log in to your sales account. Next, access the Customer Management section, open the Broadcast Center section, and click on Messages. Next, select Facebook messages to set up Chatbot. In the Scenario section, create and name the campaign, then select the Content Type and compose the message content as desired. In the Settings section, set the Send Bulk Messages option and set the desired time.
Instructions on how to send mass messages on Fanpage using the tool
Most online sellers on Facebook use the free Dyno messaging tool to send messages to those who have sent messages to the Fanpage before. The implementation process is as follows:
Access the Dyno.vn website with the interface including looking up phone numbers on Facebook, and sending customer care messages on Fanpage. Next, select Download free tool Send Fanpage messages. Then you complete the steps to set up normal software. Now you log in with your email or log in with your Facebook account. You can also add another account in the tool interface.
Next, click on the (+) icon on the left to Add a Facebook account. In the new window, a list of Fanpages appears that you are the admin of on the Fanpage. Now, select the Fanpage you want to send mass messages to and then compose the message you want to send in the required box. Now select the group of people you want to send messages to and use the additional functions, then finally click Send Message and you’re done. Then the users who have been selected to send messages will quickly receive inbox from your Fanpage.
Send messages to many people on Fanpage using software
In addition to the above 2 methods, you can refer to this method of sending mass messages on the Facebook Fanpage. Each software will have its own functions and usage methods that you need to pay attention to:
Sapo POS software
Famous for its feature of sending mass messages within 24 hours with automatic replies to customer messages according to available scenarios. Regarding how to do it, you need to connect your Facebook account to Sapo software and then access the Marketing section. Next, create a personal Marketing campaign by filling in the campaign name, and implementation time… Now, fill in the information of the customer group receiving the message such as name, age, address, purchase history,… Finally, compose the message you want to send and click Send automatic message according to the set customer list and you’re done.
Harasocial software
This is an integrated software in Haravan’s sales management application that helps sellers advertise and close orders quickly. To send mass messages on Fanpage using this software, open the Harasocial application and select Account settings. In the Quick Reply section, the seller enters the required information in the Group Category section and then selects the destination Fanpage. Next, select Add Quick Reply and set up mass messages (maximum 2000 characters). Now, edit the recipient’s information with the following information: name, address, phone number,… to make the automatic message content more natural. Finally, you need to click Save to complete.
Quick Order Closing Software
This is software that supports sellers in managing business on Fanpage such as sending sales scripts, and closing orders on multiple Fanpages to help sellers control goods,… with cost savings. Log in to the Quick Order Closing application to send mass messages on Fanpage. Then link the software to your Fanpage account. Then click the Campaign Management icon in the left corner and select Create a new campaign. Next, fill in all the information including campaign name, and campaign type,… then enter the sample message content you want to send in bulk. Finally, adjust the sending time and select Apply to finish.
In addition to using this software to send mass messages on Fanpage, you can refer to some other software such as Puziness, Codon.vn, Messagebird. com,…
How to send mass messages on Facebook Fanpage effectively
In addition to understanding how to send mass messages on Facebook Fanpage above, sellers need to keep in mind the following tips if they want their campaign to achieve the best results:
Choose the right target audience
To avoid being considered spam and at the same time attract direct user interaction. You should carefully research the portrait of your target customers before sending messages. This helps you choose the right group of buyers to send advertising messages to help increase the highest closing rate.
Building attractive message content
Not only need to identify the right target audience, but the message sent needs to attract the attention of users. In addition to providing information about products and services, sellers should also provide many attractive incentives to retain and promote customer conversion. For the message sent to reach the right target customers and not be considered a violation, you should use appropriate words and update new trends regularly.
Send messages at the right time frame
If you want to increase the rate of customers clicking on the message to view, you not only need to ensure that the content is attractive but also choose the right time frame to send the message. This not only improves the rate of customer interaction but also helps businesses increase the ability to chat and learn about needs and interests. Some time frames with the most active users on Facebook: 6 am – 8 am, 11:30 am – 1:30 pm, 8 pm – 10 pm,…
Create a script for the message content
Facebook’s robot is very smart with the ability to identify and filter spam content, so similar messages sent in bulk will be misunderstood as annoying content. Therefore, sellers should compose many different message content scripts to impress people and avoid being considered spam by Facebook, leading to account locking.
Not only that, sellers should invest in more high-quality and clear images and videos to attract viewers. Limit attaching links to navigate to other platforms in messages. Develop different advertising strategies to increase the effectiveness of promoting products and services.
By applying the method of sending mass messages on Facebook Fanpage, businesses can reach customers, and promote products/services and brands quickly and effectively. Through the article, you have learned a lot of useful knowledge to help develop business activities to achieve the best results. On our website there is also a lot of other useful information such as how to advertise a Facebook Fanpage group.
Please see more:
- How to rename Facebook fanpage with 100% successfull rate?
- How to install like button on Fanpage properly?
- Should I increase fanpage likes Or is it better to buy likes?
Frequently asked questions
Sending mass messages on your Facebook Fanpage is used to announce promotions and offers. If you launch a new product or service, you can send mass messages on your Fanpage to provide quick and complete information to your target audience. This is also an effective way to announce important events of your business to increase accessibility and encourage customers to participate. Through sending mass messages, businesses can update information about their products, services, or activities. Sending mass messages is also a way to increase interaction and take care of customers effectively.
The right time to send mass messages on your Fanpage is on special occasions such as Tet, October 20, March 8, February 14, Black Friday, … or weekends. This is the time when customers have a very high demand for shopping and do not feel uncomfortable when receiving messages. You should send messages to customers at appropriate times such as noon from 11:30 to 13:30, or evening from 20:00 to 22:00. Note that you should not send messages during office hours, early morning or late evening,… Because these are not suitable times to offer products and the possibility of viewing messages is not high.
