For those in the industry, running Facebook ad campaigns without paying for them to save costs is nothing new. Individuals or businesses with limited advertising budgets who don’t want to spend money often apply this method. Although it doesn’t cost money to run ads, this approach comes with many consequences. If you still want to find a way to run Facebook ads without paying, don’t miss the following article from Optimal Agency!
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What is it like to run Facebook ads without paying?
Simply put, it’s when you run ads but don’t pay Facebook for them. This stems from a loophole in Facebook’s ad payment system. Facebook doesn’t require you to pay for ads upfront before running a campaign. Instead, the ad costs are billed once a payment threshold is reached or at the end of the month. At this point, Facebook will ask you to pay. Due to this loophole, many dishonest advertisers exploit it to avoid paying for ads.
How to run Facebook ads without paying?
Running Facebook ads without paying involves using a Visa/Mastercard to pay for the ads. When the ads have spent a significant amount, and it’s time to pay, you discard the Visa/Mastercard and don’t add any more funds to it. This way, you can run a large-scale ad campaign with a high budget. To do this, you’ll need to use virtual payment cards or cards issued by banks that don’t require income tax declarations.
Should you run Facebook ads without paying?
Whether to do this depends on your business situation, budget, and needs. Here are two common scenarios:
Scenario 1:
You’re facing financial difficulties, with a lot of unsold inventory, and on the brink of bankruptcy. At this point, you just want to get orders and boost revenue to save your business. You’re only interested in immediate gains and don’t care if your Fanpage or account gets deactivated. When faced with financial hardship, you might consider running ads without paying to earn profits first and pay later. In this case.
Scenario 2:
If you have a sufficient budget for ads and want to grow your business on Facebook, you should not run ads without paying. Doing so can lead to serious consequences, such as account or Fanpage deactivation. Particularly if you have a high-quality, reputable Fanpage with a large number of interactions, losing it would require a lot of time and effort to rebuild.
Why do many people like to run Facebook ads without paying?
Many people seek to run Facebook ads without paying for the following reasons:
- Lack of awareness about the consequences of not paying for ads and only seeing short-term gains.
- Budget shortages lead to temporary solutions like not paying for ads to address immediate financial difficulties.
- Poor business and sales mindset, focusing only on short-term results.
- Not wanting to spend money on ads, thus saving costs.
- Many individuals and businesses are curious and want to try running Facebook ads without paying.
Consequences of running Facebook ads without paying
Although running Facebook ads without paying can help advertisers save costs while maintaining business efficiency, it also brings negative consequences, such as:
Ad account deactivation
When you decide not to pay for ads, your account will have an unpaid debt to Facebook. Facebook will not allow your account to run any new ad campaigns until the debt is paid off. Additionally, the ad account may be suspended or deactivated as a penalty from Facebook to deter this behavior.
Increased ad bidding prices
The widespread practice of running Facebook ads without paying has led to higher ad bidding prices in recent years. Industry insiders understand that this is a penalty from Facebook to prevent ad payment avoidance. As ad bidding prices increase, costs go up, reducing the profits businesses can make.
Impact on Fanpages
Not paying for Facebook ads not only affects your account and bidding prices but also imposes restrictions on your Fanpage’s ability to post, reach users organically, or run ads. To continue growing your business and sales on your Fanpage, you’ll need to remove these restrictions. Additionally, it can damage your brand’s reputation.
Reduced discount rates
Not paying for ads is the main reason for reduced discount rates when running Facebook ads. This leads to significant losses for advertisers. Therefore, advertisers should run Facebook ads ethically to ensure a better advertising environment and receive more benefits.
Legal responsibility
More seriously, running Facebook ads without paying can lead to legal consequences. If authorities get involved, they may require advertisers to compensate Facebook for damages. Banks may also summon cardholders who have not paid for Facebook ads to address the issue and cancel their cards.
Besides, please learn more about our other articles, for example how to send mass messages on Facebook Fanpage.
Guide on how to run Facebook ads without paying from A to Z
Preparing advertising resources
Visa cards
You have two options: using a real Visa card or a virtual Visa card. With a real Visa card, you can create six Visa cards to use for running Facebook ads without paying. You can make Visa cards from reputable banks like TPBank, Vietcombank, Techcombank, etc. These cards can be registered under the same account holder. Additionally, you can use virtual Visa cards to run ads. You can purchase virtual Visa cards from card providers for this purpose.
Ad accounts
If you’re planning to run Facebook ads without paying, you should prepare multiple ad accounts. This is because you’ll go through a lot of accounts when running ads without paying. You should create and nurture these Facebook ad accounts for 10–15 days to build trust before running ads. This way, Facebook will rate them higher and approve ads, deducting funds more quickly. Also, you should understand Facebook’s ad payment mechanism.
Increasing trust in ad accounts
If you want to run ads without paying more money, you’ll need to improve the credibility of your Facebook ad accounts. To increase your ad account’s credibility so you can avoid paying more money to Facebook, follow these steps:
Frequently log into an ad account on a computer with an Internet connection and do this consistently for many days. With other accounts, do the same. This helps Facebook verify that the account is real and allows you to run ads. With one Facebook account, you can create multiple ad accounts. To avoid Facebook’s detection, it’s better to create each ad account under a separate personal Facebook account.
How to run Facebook ads without paying
Set up Facebook ads with different budget thresholds, with a minimum of $25. The budget thresholds that Facebook requires advertisers to pay are $25, $50, $250, $750, $1000, $2000, $3000, and $5000. For your first Facebook Ads campaign, you’ll need to pay Facebook when the budget hits $25. At this point, you can avoid payment by discarding the account or Visa card.
However, experienced advertisers often pay for the initial thresholds to reach higher limits. They can then run Facebook ads without paying higher amounts. Note that you can only avoid payment at these thresholds with real bank cards that allow international payments. For virtual Visa cards, you can only avoid payment at lower thresholds.
Now that you understand how to run Facebook ads without paying, you should only know this for reference and not apply it as it leads to many consequences. Instead, focus on learning more about Facebook advertising to run ethical campaigns, creating a transparent environment, and enjoying special benefits.
Please see more:
- What are Youtube Bumper ads? – Secret weapon that cannot be missed
- How to block ads on Zalo simply and effectively in just a few seconds
- How to set up Google Ads conversion quickly and most accurately
FAQ
Not paying for ads is when you run Facebook ads and don’t pay when the costs reach the payment threshold. This is known as skipping payment at the threshold. Many people wonder how much money they can avoid paying. The amount you can avoid paying depends on the credibility of your ad account. The more credible the account, the higher the threshold, and the more money you can avoid paying.
Although running without paying for advertising, it causes many negative impacts on advertising accounts and Fanpages. Moreover, it also causes some challenges for advertisers such as the ad approval process will be more difficult, the discount rate will decrease, the bid price will increase and advertising effectiveness may be affected.
