For advertisers who do not have much experience, managing multiple Tiktok Ads campaigns is overwhelming and can lead to mistakes that lead to wasted budgets. Therefore, setting up automatic Tiktok advertising rules is necessary. Then you can automate the campaign optimization process by adjusting the budget, changing the target audience, and turning off ineffective ads. This helps you save time and costs while maximizing advertising efficiency. How to set up Tiktok ads automation rules, follow the article below by Optimal Agency!
| ☑️ Qualitiy account 💯, no worries about getting lock | ☑️ Immediate use, unlimited spending |
| ☑️ Best rental price | ☑️ Create campaign freely |
| ☑️ Many offers | ☑️ Optimized ads campaigns |
| ☑️ Consulting fast approved ads | ☑️ Safe, secure, effective and affordable |
| ☑️ Diverse services, accounts | ☑️ 24/7 technical support |
Why should you use automatic Tiktok advertising rules?
If before you had to sit in front of the screen to monitor and adjust campaigns continuously. Now, you need to use the features to set up automatic rules so that the system automatically performs the necessary actions based on the set conditions. These automatic rules on Tiktok ads will help you automate the process of managing and optimizing advertising campaigns. This smart feature will help you control advertising performance, increase conversions, and save time and effort when managing. Automatic rules will bring you the following benefits:
Improve campaign efficiency
By setting up automatic Tiktok advertising rules, you can quickly identify and adjust factors that affect the effectiveness of advertising campaigns. Including: increasing advertising budgets, pausing ineffective ads, changing metrics or targeting accurate advertising targets, etc. Through that, you can improve the performance of advertising campaigns on Tiktok.
Save time
Instead of spending a lot of time monitoring and adjusting each advertising campaign, you can automate this process. Automated rules will give you more time to focus on important tasks such as producing Tiktok advertising content, building advertising strategies, etc.
Optimize costs
You can set and adjust your budget based on the performance of each ad. This ensures that the advertising campaign will achieve the best results at the optimal cost. Automated rules will help you make the most of your Tiktok advertising budget and limit waste on ineffective ads.
Flexibly adjust budgets based on ROAS
This is an automated rule that advertisers set up in Tiktok Ads with the ability to track the ROAS index and adjust the budget accordingly. Specifically, if the campaign ROAS reaches a certain level that you have set, the automatic rule will increase the funding of that Tiktok advertising campaign. Conversely, if the ROAS drops below the threshold you have set, the system will reduce or pause the budget.
Adapt quickly
Changes in the market, along with customer needs and behaviors, are unpredictable. By setting up automatic rules, you can respond quickly to changes in the market or customer behavior. This ensures that the Tiktok advertising campaign is always relevant and effective.
Ensure consistency
Setting up automatic rules will maintain campaign consistency, ensuring that ads are always displayed at the right time and to the right audience. Automatic rules are a useful tool to help you optimize your advertising campaign on Tiktok. When using this feature, you will save time, increase advertising effectiveness, and achieve business goals.
Tiktok ads automation rules
When applying how to set up automatic Tiktok advertising rules, you should learn about the common types of rules:
Performance-based
This rule operates by continuously monitoring Tiktok Ads advertising metrics such as click-through rate (CTR), conversion rate (CVR), and revenue on advertising costs (ROAS),… When these metrics reach a certain threshold that you have set, the system will automatically increase or decrease the budget, and pause or re-enable the ad.
Specifically, if an ad has a high click-through rate and a low cost per conversion (CPA), the system will automatically increase the budget to maximize the opportunity and vice versa. This will ensure that your advertising budget is allocated to the most effective ads that bring maximum profit.
Time-based
This rule allows you to turn your ads on or off at specific times or under certain conditions to ensure your ads run at the most effective times. You can use time rules to manage your ads during peak hours for better engagement or pause them during non-prime times to save your budget.
Based on budget
If you want to control your advertising costs effectively, you can use this automated rule. When setting up this automated rule, you can set a daily, weekly, or monthly spending limit for each campaign or ad group. In addition, you can also set a rule to automatically pause your ads when reaching a certain number of impressions. This helps you avoid going over budget and ensures that your advertising costs are always under control.
These rules are a comprehensive solution for managing and optimizing your Tiktok advertising campaigns and improving conversions.
Readers, please learn more information such as how to target TikTok advertising audiences.
Instructions on how to set up Tiktok ads automation rules in detail
Setting up rules for ads on Tiktok is very simple and includes setting up conditions and actions that Tiktok will automatically perform. The steps to create automatic rules for Tiktok ads are as follows:
Step 1: You access Tiktok Ads Manager
Step 2: In the Ads Manager interface, go to the Campaign tab, click Automatic Rules, and then select Create New Rule.
Step 3: Here, select the type of rule you want to create.
Step 4: In the Apply rule to section, select the object (campaign, ad group, ad) to which you want to apply the rule.
Step 5: Now you determine the Conditions that will trigger the rule you apply. Each rule will support up to 5 conditions.
Step 6: Set the Action you want to perform when the condition is met.
Step 7: Use the Rule Settings module to determine when you want the rule to run.
Step 8: Turn on the Notify me lock to receive an email every time all conditions are met. Next, use the Recipients field to add Business Center members to your sending list.
Step 9: Define a schedule for your Notification.
Step 10: You can also turn on the Notify me if the Condition is not Met switch to receive an email every time the rule runs, even if the condition is not met.
Step 11: Finally, name your rule and click Done.
Notes when using Tiktok ads automatic rules
By setting up Tiktok automatic advertising rules, you can optimize your advertising campaign. However, for the rules to work well and be highly effective, you need to pay attention to the following points:
Choose the right metrics
Choosing metrics to track and set rules is very important. Because each campaign will have different goals and you need to choose the right metrics to measure effectiveness. If your goal is to increase revenue, then track metrics like ROAS or average order value.
Set a reasonable threshold
The threshold you set for triggering a rule should be reasonable and based on real data. If the threshold is too low, the rule may be triggered too often, leading to ineffective budget adjustments. However, if the threshold is set too high, the rule may not be triggered when needed.
Avoid creating and changing too many rules
Creating too many automated rules for a campaign can lead to several problems, such as:
Rule conflicts: Automated rules can conflict with each other, causing the system to not be able to properly perform the actions that have been set. For example, if one rule requires an increase in budget when CTR reaches a certain level, another rule will require a decrease in budget when CPC is too high.
More complex management: Having too many rules makes it more difficult to monitor and adjust. Because then it will take you more time to understand each rule and ensure they are working effectively.
Reduced campaign performance: Frequent rule changes will make it difficult for the TIktok algorithm to adapt and lead to a decrease in the effectiveness of the advertising campaign.
Monitor and adjust
When setting up and using automated rules, you need to regularly monitor and supervise to detect errors early and adjust the rules to maintain optimal performance.
The automated rules of Tiktok advertising will help you save a lot of time and effort in managing and optimizing the campaign. By setting up automated Tiktok advertising rules, advertisers can scale their campaigns and optimize costs effectively by pausing ineffective ads.
Please see more:
- How to auto follower TikTok 100% free
- Top most popular TikTok account farming software today
- What is Top Feed TikTok Ads? How to create Top Feed TikTok ads
Frequently asked questions
Automated rules allow you to create rule-based tasks to automatically check and manage campaigns, ad sets, and ads on TikTok Ads Manager. You can use Automated Rules to monitor and adjust your campaigns in real time. To do this, log in to TikTok Ads Manager, go to the Campaigns tab, and select the campaigns, ad sets, and ads you want to apply Automated Rules to. Then click Automated Rules and Apply Existing Rules. Now select the rule you want to use and click Apply.
If you want to fix delays for automated rules in TikTok Ads, lower the threshold below the expected threshold. Specifically, if you want to turn off when CPA>20, you can set the rule to If CPA(last 3 days)> 10 USD, then turn off. This change will leave room for a time lag.
