What is Shopee keyword bidding and how to implement it? Selling on Shopee is known for being a low-cost yet highly profitable online sales channel. Although registering to sell on Shopee is relatively simple, increasing purchases and optimizing profits is not easy. Shopee advertising and keyword bidding are no longer unfamiliar to sellers. In the context of increasing competition, finding optimal solutions to increase reach and sales is crucial. So, how to run Shopee keyword bidding ads to easily boost sales? Follow this article by Optimal Agency now!
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Shopee keyword SEO guide
To optimize your Shopee keyword SEO campaign effectively, you can follow the following:
Use appropriate hashtags
One of the key factors affecting customers’ click-through rate and purchase decisions is the product’s visibility. To make your product attract attention and achieve a high click-through rate, it needs to be presented clearly and appealingly. A product with a complete title, detailed information, and high-quality images will stand out significantly compared to others, thereby increasing the likelihood of attracting consumer attention. Optimizing the product from the title, images to the detailed information is extremely important. The product title should accurately reflect the industry and the features of the product to help consumers easily identify and understand what you are offering. The product images should also be high quality, clear, and engaging, as this is the first thing customers see and judge.
Additionally, using appropriate hashtags plays an important role in enhancing the visibility and searchability of your product on the platform. Hashtags help categorize your product and link it with relevant searches, thereby increasing the chance of reaching potential customers. By paying attention to the smallest details such as the product name, images, and information, you can optimize the advertising effectiveness, increase the chances of success, and attract customer interest. This not only helps to increase the click-through rate but also facilitates the conversion from clicks to purchases.
Use niche keywords
Hot keywords are often defined as those that are highly searched by users. However, due to the high popularity of these keywords, competition for them is also fierce. When too many competitors are targeting the hot keywords, standing out and competing effectively becomes more difficult. Instead of focusing on hot keywords, consider other options like using long-tail or niche keywords. These keywords usually have lower competition but can still bring in a significant number of potential customers. They help you target more specific customer groups and achieve more accurate searches, thus increasing advertising effectiveness without incurring high costs.
Keywords with spaces in between and continuous keywords
Spaces refer to whether keywords are written with or without spaces. On Shopee, users tend to search by writing keywords without spaces, for example when searching for a shop name. Therefore, products containing continuous keywords may be displayed better in related searches. To ensure good visibility for your product, combine both spaced and continuous keywords effectively. This combination helps cover various user search patterns, thereby optimizing visibility and attracting customer attention.
Monitor advertising effectiveness
Monitoring and evaluating the effectiveness of advertising on Shopee is an important factor that helps you better understand the results of your advertising campaigns. Advertising reports provide detailed information about the performance of each keyword and product, helping you timely adjust your advertising plan and strategy. By analyzing the reports, you can identify well-performing keywords and those that need improvement. This helps you optimize your advertising campaign, improve ranking, and increase conversion rates for your products.
Utilize keyword research tools
If you lack experience in SEO or do not want to invest in paid keyword research tools, free tools are a useful option. These tools help you find suggested keywords and optimize your advertising strategy without incurring costs.
Google Trends and Keyword Tool are the top free keyword research tools. They provide the ability to suggest secondary, niche, and related keywords most effectively. By using these tools, you can find keywords that match user search behavior, thereby optimizing your advertising campaign on Shopee and other platforms.
The product itself determines conversion rate
One of the most important factors determining customers’ click-through rate and purchase decisions is the product’s visibility. To achieve a high click-through rate, your product needs to be displayed clearly and attractively. A product with a complete title, detailed information, and appealing images will have a much higher click-through rate than other products. Therefore, optimizing the product right from the title, images to product information is crucial. Ensure that your title and images accurately reflect the industry and product features. Using appropriate hashtags is also an essential factor, as it helps increase the visibility and searchability of your product on the platform. By doing this, you can optimize advertising effectiveness and increase your chances of success in your advertising campaign.
Use at least 10 different keywords for each product
To enhance the product’s visibility in advertising, using at least 10 keywords for each product is crucial. The combination of broad and exact-match keywords will help your ads reach more customers. For example, if you are advertising a t-shirt on Shopee, expand your keywords by selecting phrases like “plain t-shirt,” “polo t-shirt,” “adidas t-shirt,” and many other related keywords. This helps cover a wide range of searches and consumer needs. However, keyword selection must be based on relevance to your product to optimize keyword bidding costs. Using irrelevant keywords can cost you more without yielding high effectiveness. Therefore, focus on researching and selecting the most suitable keywords for your product.
Bid on high purchase rates products
When participating in an advertising campaign on Shopee, choosing products with good interaction and sales is one of the most important factors for optimizing advertising effectiveness. In reality, even if you bid high on ads, if your product lacks sales, positive reviews, or appealing images, clicks on your ads will be challenging. Therefore, selecting products suggested by Shopee can help increase your ranking score and conversion rate for your ads.
When your product has high consumer interaction, such as positive reviews and impressive sales, this not only increases the product’s credibility but also attracts more users. To achieve this, you need to optimize your product from various aspects. Pay attention to optimizing the product name and images to make them appealing and accurate, ensuring a higher click rate. Studies show that when three shops bid on the same keyword, the shop with a higher product relevance and quality rating will rank higher on the platform, even if your bid is lower than your competitor’s. This indicates that choosing products with good quality and high interaction can help you secure a top position in the ad ranking without spending too much.
How to run Shopee keyword bidding ads?
To ensure your ads on Shopee achieve optimal effectiveness, managing and setting up the related elements is crucial. Follow these steps to learn how to run Shopee keyword bidding ads:
Step 1: Choose the products to advertise
First, you need to select the product you want to advertise. To ensure effective advertising, choose products that have character. These are typically products that already have good interaction and sales, as Shopee often suggests these products to ensure you get the best advertising results. Choosing high-potential products helps you optimize your advertising budget and achieve better conversion rates.
Step 2: Filter relevant keywords
Once you have selected your product, the next step is to choose keywords relevant to your product. If you are not familiar with keyword selection, you can use the “Automatic Ads” feature. This feature allows Shopee to automatically select the most suitable keywords for each product based on product information and user search behavior. If you already have a specific list of keywords you want to bid on, you can select and set up keywords for each of your products. Ensure that the keywords you choose are relevant to the product and can attract the right target audience. Choosing accurate keywords will help increase visibility and optimize ad results.
Step 3: Set bidding prices for each product
After choosing your keywords, the next step is to set bidding prices for each product. For products using external keywords, setting the bid price is crucial for Shopee to determine whether to display your ads. The ad display order will be based on the bid price and the product’s relevance. Relevance is determined by several factors, including shop ratings, product reviews, product name, and sales. This means that your product will have a higher chance of being displayed if it has good relevance and a reasonable bid price. Take advantage of the keywords suggested by Shopee to ensure your ads are accurately displayed and achieve higher rankings in user searches.
Step 4: Set budget and bidding time
You need to set the budget and bidding time for your ads. By setting a budget, you control advertising costs and ensure that ads will stop when the budget limit you set is reached. Similarly, setting bidding times allows you to control when your ads will be displayed. Your ads will stop when the set time is reached, helping you manage your budget and advertising strategy effectively. Monitoring and adjusting the budget and bidding time based on the actual performance of the ads will help you optimize the advertising campaign and achieve the best results.
By this article, we hope that sellers can refer to these tips. These experiences will help increase customer reach to your products and store, thereby boosting sales and effectively developing your business operations on Shopee.
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FAQ
On Shopee, using broad keywords and exact keywords are two important strategies to optimize ad effectiveness. Broad keywords help you reach a wider audience by including variations and related links to your product. Meanwhile, exact keywords help you target customers with specific purchase intentions, as they precisely reflect user needs and searches. Combining both types of keywords enhances ad visibility and optimizes your marketing strategy on Shopee.
Keyword research on Shopee is an important step to optimize ad effectiveness and increase product visibility. To conduct effective keyword research, start by analyzing keywords related to your product, including both main keywords and long-tail keywords. Use keyword research tools like Google Trends or Keyword Tool to find popular and niche-related keywords. Additionally, consider the keywords your competitors are using and rely on Shopee’s suggestions to choose the most suitable keywords. This helps you not only increase visibility but also optimize your advertising budget and achieve the best results in your marketing campaign.
