Google is an advertising platform that plays an important role in a business’s marketing strategy to help reach target customers effectively. This platform provides advertising tools including Google Ads and Google Adsense to increase traffic, build brand awareness, and boost sales. Although both are managed by Google, Google Ads and Google Adsense have differences in how they operate and many other factors. Follow the article below by Optimal Agency to understand the difference between Google Ads and Google Adsense!
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What is Google Ads?
Also known as Google AdWords, it is an online advertising service provided by Google. When using Google Ads, you can create different advertising templates to accurately reach target customers who need the products and services the business provides. In addition, Google Ads allows businesses to bid to win the first advertising position to drive traffic to their website.
Google Ads is an important part of the SEO optimization strategy to increase traffic to the business’s sales website. When implementing a Google Ads campaign, the ad will appear in Google search results, on the publisher’s website. With the ability to target the right audience, the ad will be displayed when users perform search queries related to your products and services.
Compared to traditional advertising, Google Ads produces results quickly. Just set up the ad template and get Google’s approval, the ad can be displayed to the right target customers. Because Google’s intelligent machine learning can automatically optimize advertising campaigns and improve targeting. This creates favorable conditions for businesses to develop their business activities and enhance brand reputation.
Google Ads is the top choice of many businesses in promoting products and services and increasing sales. Moreover, you can easily adjust your budget, and advertising strategy and optimize costs effectively. The Google Ads platform provides many advertising formats that businesses can use to reach their target audience. Including search ads, display ads, video ads, shopping ads, app ads, local ads, etc.
If you understand more about the difference between Google Ads and Google Adsense, let’s learn about Google Adsense.
What is Google Adsense?
This tool allows publishers to earn from running ads on their websites. It was created to connect advertisers and advertisers. Then advertisers will not spend a lot of time and effort searching for websites with high traffic to place ads.
For businesses that pay to advertise on Google, AdSense will help place the ads in the most appropriate positions. It can be a single website or blog about a topic, an online forum, etc. When someone clicks on an ad displayed on the website, the owner will be paid an amount that Google Ads advertisers pay.
Google Adsense allows businesses to create paid advertising campaigns and websites can profit from allowing it to be displayed to visitors to the website. Businesses that own a website or blog can run ads and make money from their website.
Not only is it a tool to make money, it is also an advertising tool to increase traffic. Because Adsense can attract new readers specifically those who are interested in the ads displayed on the page. Moreover, the publisher has the right to control the display of ads on their website. In addition, AdSense also provides detailed reports on advertising results: number of clicks, number of impressions, and income. Based on this data, publishers can optimize advertising campaigns. If you want to use AdSense, publishers need to create an account and add a code snippet to your website or blog. Then AdSense’s machine learning algorithm will match the ads with the content on the website to ensure the ads are relevant and attractive, then distribute them to the target audience based on the criteria: location, behavior, device, and demographics, … With Google Adsense, publishers can increase revenue, increase website traffic and build brand awareness.
What is the difference between Google Ads and Google Adsense?
Both Google Ads and Google Adsense are effective advertising tools for businesses, but they have certain differences. Google Ads allows businesses to set bids for advertising positions on Google search results or affiliate products. Google Adsense allows publishers to earn from providing space to display ads on their websites. Let’s dive into the differences between Google Ads and Google AdSense as follows:
Use cases
The target audience is the first difference between Google Ads and Google Adsense. If businesses use Google Ads to advertise products, services, or brands on the Google network. To generate potential customers, increasing traffic to the website and increasing conversion rates. Publishers and website owners will use Adsense to allow advertisers to display ads on their websites and earn money from them.
Payment
With Google Ads, businesses need to pay for ads to be displayed on Google’s network. For Google Adsense, publishers will be paid for advertisers to place ads on their websites. The cost that businesses need to pay to deploy Google Ads campaigns is calculated through the CPC (pay-per-click) model.
With Adsense, publishers are paid for each click on the advertiser’s ad on their website. Advertisers have complete control over how much they want to spend with Google Ads. Publishers who want to increase their Adsense income need to increase traffic on their website. They will have to comply and be paid based on whatever type of advertising the advertiser supports.
Where ads are displayed
Google Ads display locations are wide as ads can appear on specific Google affiliate websites on the Google search network or the Google display network. The most common form of advertising is appearing at the top of Google search results. For Adsense, ads are only displayed on the website of the publisher using Adsense for their website. This is one of the differences between Google Ads and Google Adsense.
Limit on the number of ads
Previously, Adsense limited the number of ads displayed on a page. Specifically, publishers were allowed to display a maximum of 3 display ads per page, as well as 3 link units and 2 search boxes. However, according to the new policy, ads cannot exceed valuable content on a page. Excessive advertising on the website is discouraged and there is no limit on the number of ads placed.
Meanwhile, Google Ads has certain restrictions on the number of ads created in a campaign. For search campaigns, advertisers are limited to a maximum of 15 ad groups per campaign, and each ad group can contain up to 50 ads.
Setup process
Setting up Google Ads and Google AdSense are both relatively simple, but each tool will have its setup method. The process of creating a Google Ads account is very simple and after logging in, you can start deploying the campaign. Setting up Google Adsense will require a few more steps. Specifically, you will need to fill in additional required information such as Website URL, account type, language, address, and phone number, … Besides, you need to fully comply with Adsense policies to choose the type of ads you want to display.
Ad Optimization
The Google Ads advertising platform offers ad optimization options that help advertisers get the best results from their campaigns. Using Google’s machine learning technology to optimize ads and deliver ads that are more likely to perform well. It considers many factors such as search keywords, devices, locations, etc. to determine which ads will be shown for each query and searcher. However, this is not the case with Google Adsense because it does not have ad optimization options.
Control of ad content
Advertisers have full control and design of ad content from text, and images when creating ads. They can create one or more ad groups from scratch or use Google Ads templates and distribute them across the Google network. Publishers using Google Adsense cannot control the content of the ads displayed on the website. However, they can control the ad formats and their placement on the page.
Google Ads and Google Adsense are both effective methods to help businesses increase website traffic, build brand awareness, and increase sales revenue. However, there are big differences between these two tools. Understanding the differences between Google Ads and Google Adsense to choose the right type of advertising will help improve advertising effectiveness and optimize costs. There are many other extremely useful articles on our website such as how to run Google display network ads. Follow us now!
Please see more:
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Frequently asked questions
Previously, Google Adsense limited the number of ads, specifically, advertisers could place a maximum of 3 ads on each page, as well as 3 link units and 2 search boxes. Until now, the policy has changed, but advertisers are not allowed to advertise too much on the website.
There are similarities in the charging method between the two forms of advertising. Google ads are charged mainly on the number of clicks on the ad or the ad is displayed. Advertisers need to pay a fee to display ads on Google’s network. For Google Adsense, advertisers will need to pay the publisher to display ads on the website.
