Are you learning about special characters used in Google Ads? Are you wondering which characters are allowed and which ones are prohibited? To differentiate yourself from competitors, you can use special characters to make your ads stand out and grab the attention of customers. What are Special characters used in Google Ads? Follow the article below as Optimal Agency provides a list of allowed characters along with detailed illustrative examples.
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Overview of Google Ads
Google Ads was previously known as Google AdWords. It is a prominent online advertising service provided by Google. This service allows customers to purchase text or image-based ads to appear in Google search results or on websites that are part of the Google AdSense network. To use Google Ads, users must sign up for a Google account. The Google Ads account is managed entirely online, and users can create and adjust their ad campaigns, including setting budgets, drafting ad copy, and configuring options related to settings and budgets at any time they wish.
Google introduced the Google AdWords program in 2000, marking the launch of a self-service advertising platform that allowed businesses to create and manage their online ad campaigns efficiently. Over the past decade, Google’s advertising solutions have expanded to include not only text ads but also display ads, mobile ads, and video ads. This has allowed thousands of businesses to grow and achieve remarkable success. Google AdWords became a primary revenue source for Google, with estimated revenues of about $21 billion in 2008. To reflect the service’s growth and expansion, on July 24, 2018, Google officially renamed Google AdWords to Google Ads.
Special Characters in Google Ads
Special characters in Google Ads can be used throughout various parts of an ad, including the headline and ad extensions. The list of commonly allowed special characters in ads includes: @, ®, $, #, %, @, (, ), =, +, /, &, E, ™, ©, ?, !, ¡, – (dash), *, :, “ ”, » «, ✓, 【 】.
When applying special characters, it’s essential to use them in the appropriate context. Overloading your ads with meaningless characters can result in ad disapproval due to policy violations. However, when used cleverly and reasonably, these special characters can help your ads stand out and attract more attention from customers. This can lead to an increase in click-through rate (CTR) and the quality score of your ad. Smart usage of special characters not only enhances the persuasiveness of your ads but also leaves a strong impression on customers. When your ads appear unique and different, your website may attract more clicks. To effectively use special characters in Google Ads, you can add them to the following sections:
- Ad headline: Special characters in the headline can make your ad more noticeable in search results.
- Short description: Using special characters in the description can highlight the main message and enhance attention.
- URL: Some special characters can be used in URLs to add appeal or provide additional information.
However, use special characters wisely and avoid stuffing too many into your ads. Overuse can reduce the professionalism of your ads and negatively impact the campaign’s effectiveness.
Readers should read other related articles such as Google Ads smart campaign.
What are the benefits of using special characters in Google Ads?
Using special characters in Google Ads offers practical benefits for businesses, helping to optimize the effectiveness of their advertising campaigns. Characters like ®, ™, $, %, or punctuation marks like! and ? make ads stand out compared to competitors, catching users’ attention amid a sea of other ads on the search page. This distinction makes your ad more noticeable, increasing the likelihood of clicks and improving your click-through rate (CTR). A standout ad not only draws attention but also creates a sense of appeal, encouraging users to learn more about your products or services. In addition to boosting CTR, clever use of special characters can also improve the ad’s quality score. Google Ads rewards ads with high click-through rates and keyword relevance, reducing cost-per-click (CPC) and improving the ad’s ranking on search pages. This helps businesses optimize costs while reaching more potential customers.
Not only does this enhance campaign effectiveness, but using characters like ® or ™ also gives a professional and trustworthy impression of your brand. These characters indicate that your product or service is trademarked, increasing customer confidence when viewing and clicking on your ad. Additionally, special characters help emphasize important messages in your ads, such as special offers, discounts, or other crucial information, delivering your message clearly and attracting user interest. Creative use of special characters adds uniqueness, making your ads stand out in a crowd. Instead of relying solely on plain text, these characters can enhance the aesthetic and creative appeal of your ad. Lastly, special characters can create a sense of urgency, prompting users to take immediate action, especially during promotional campaigns.
However, be mindful of using special characters appropriately and moderately to avoid reducing the professionalism of your ad or violating Google Ads policies. Overall, skillful integration of special characters into your ads not only makes your campaign more noticeable but also improves its overall effectiveness and leaves a strong impression on customers.
Some other special characters commonly used in Google Ads
Here are some common special characters that I often use in Google Ads:
The exclamation mark (!)
The exclamation mark helps draw the reader’s attention and can increase click-through rates (CTR). You can use it in call-to-actions (CTAs) to encourage users to click on the ad. Examples include:
- “Learn More!”
- “Get This Offer Now!”
- “Call Now!”
Question mark (?)
Use question marks to spark curiosity and pose a problem while offering a solution in the ad. This approach is particularly effective for health products or supplements. Example:
- “Is joint pain holding you back? Eliminate it now by clicking here.”
Ampersand (&)
Using “&” instead of “and” makes ads shorter and more professional. Example:
- “Get a Quote & Monthly Installments.”
Plus sign (+)
Instead of writing “plus,” use the “+” symbol to save space and make information clearer. This symbol keeps your ad concise while conveying the full message. Example:
- “Free Shipping on 10km + 50% off on invoices over 10 million + Get today’s offer.”
Percentage sign (%)
The “%” symbol highlights numbers and creates a strong impression, typically representing offers or discounts. Example:
- “100% customer satisfaction.”
- “30% discount today.”
Dash (-)
The dash makes text easier to read, increases spacing, and prevents clutter. Example:
- “Exclusive offer this month – Hundreds of exciting gifts – View now!”
These characters not only make your ads stand out but also enhance professionalism and improve information delivery.
The above are my insights on special characters used in Google Ads. I hope this knowledge helps you in running successful Google Ads campaigns.
Please see more:
- How to create a business ads account on Facebook 2024
- The simplest how to delete Google Adsense account
- How to change time zone in Facebook ad account?
Frequently Asked Questions
Special characters on Facebook are unique symbols, marks, or characters used to make posts, comments, or messages stand out and more engaging. They may include emojis, hearts, stars, exclamation points, or other geometric symbols. Using special characters adds creativity, better expresses emotions and makes content on Facebook more lively and attention-grabbing for readers.
When using special characters in Google Ads, keep in mind a few key points to ensure your ads are effective and comply with policies. First, use special characters wisely with a clear purpose, such as emphasizing important information or highlighting call-to-actions. Avoid overloading your ad with too many characters, as this can make it look unprofessional and risk rejection for violating Google’s policies. Lastly, make sure the special characters fit the context, making the content easier to understand and more engaging.
