Shopee is the e-commerce platform with the largest market share in Vietnam, favored by sellers and buyers. Shopee advertising helps businesses’ stores quickly reach target customers. This is also one of the tools to increase online presence, enhance brand awareness, and increase sales. How to run ads on Shopee and how is it different from Facebook Ads, and Google Ads? Let’s find the answer with Optimal Agency through the article below!
| ☑️ Qualitiy account 💯, no worries about getting lock | ☑️ Immediate use, unlimited spending |
| ☑️ Best rental price | ☑️ Create campaign freely |
| ☑️ Many offers | ☑️ Optimized ads campaigns |
| ☑️ Consulting fast approved ads | ☑️ Safe, secure, effective and affordable |
| ☑️ Diverse services, accounts | ☑️ 24/7 technical support |
Benefits of running Shopee ads
Shopee advertising is a method that helps sellers reach potential customers by creating advertising campaigns on Shopee’s application and website. The goal of this type of advertising is to increase the visibility of products and stores to interested people in high-traffic locations on Shopee. Thanks to that, Shopee advertising helps increase sales for businesses. If you want to know how to run ads on Shopee, first find out the reasons to run Shopee ads:
Increase product visibility to people in need
With Shopee ads, the platform will tag the product as being sponsored. Thanks to that, the product will be promoted and quickly reach customers who are looking for business products. At the same time, the product is displayed in easy-to-see locations: the homepage, product search categories, or related products, …
Increase traffic to the store
When running Shopee ads, the store will be prioritized to display at the top of the search page. This plays an important role because the higher the number of impressions, the more brand recognition will increase and encourage customers to visit the store. The more traffic to the store and the higher the order rate, the better the store will be rated, increasing the reputation of the brand. At that time, your business will receive trust and good reviews from customers, thereby attracting more new customers.
Effectively promote sales
The higher the traffic to the booth, the more potential customers you will be able to attract. Combined with the many tools and features that Shopee provides to users, it helps increase sales quickly. When sellers optimize the factors: outstanding product pages, clear information, sharp images, and suitable prices, … the conversion rate of advertising will be very high. Especially when the product is reputable and of good quality, it will be easier to attract customers to make a purchase decision.
Enhance brand awareness
By running Shopee ads, products, and booths will appear in the most attractive positions on search results. If the business booth provides full information about the product with sharp images, it can attract buyers and increase the click rate. Your business’s products and booths are more likely to reach your target customers. At the same time, customers will have a deep impression of your booth, helping to increase brand awareness.
Popular Shopee advertising forms
Before coming to the instructions on how to run ads on Shopee, let’s learn about the advertising forms on Shopee:
Product search ads
This type of advertising helps your products appear on the search results page when customers search for the corresponding item or keyword that you have set up. By bidding on the main keywords and sub-keywords related to the product, the advertising campaign will be displayed in prominent positions on the search results page. This form of advertising will reach customers who need to increase the ability to close orders and boost sales, increase visibility, and enhance brand awareness.
Shop Search Ads
With this form of advertising, businesses can increase brand awareness and expand their reach to many target customers. When businesses run Shop Search Ads, the store name, logo, image and advertising slogan of the store will be displayed prominently on Shopee’s search results page. This type of advertising helps businesses increase brand awareness, improve search rankings, and increase traffic.
Discovery Ads
When using this type of advertising, products in the business’s store will be displayed in prominent positions on the Shopee page. Similar Products or You May Also Like on the product detail page. These are valuable positions to reach people who are interested in similar or additional products. In addition, ads can also be displayed in the Today’s Suggestions section on the Shopee homepage, attracting many users to explore recommended products. On the other hand, businesses can combine discovery ads and product search ads to improve campaign effectiveness and increase store coverage.
How to run ads on Shopee most effectively?
Consider the products to run ads
Not all products can run Shopee ads and produce the best results. Therefore, you should consider spending money to run ads for products with high sales potential on Shopee. From there, the ads will reach the right target customers, increase the conversion rate to orders, and bring maximum revenue to the store. Products are the most important factor in business. If you want your ads to have the best conversion rate to help maximize sales, you need to focus on improving product quality to provide the values that customers need.
Choose the right time to run ads
Times when users tend to search, shop, and order more such as holidays, and salary days, … These are special occasions when users’ purchasing power increases significantly. That is a golden opportunity for businesses to deploy Shopee advertising campaigns to reach target customers, and increase interaction and conversion to successfully close orders.
Optimize product booths to run ads
When posting products on Shopee to run ads, you need to ensure clear, sharp images with overview photos and details about the product’s features and characteristics. In particular, you should attach the logo to all product images when posting to avoid being stolen. For product cover photos on Shopee, it must occupy 60% of the frame area and the logo must not exceed 10%. In addition, you need to optimize the elements in the product booth: name, description, and hashtag, … You need to ensure a seamless experience for customers when clicking on the ad and going to the booth on Shopee.
Choose the right set of keywords
Determining the set of keywords on Shopee is one of the important factors of the advertising campaign. Because it is a list of keywords that sellers use in advertising. Choosing and using the right keywords will help improve the effectiveness of the advertising campaign. Then the ad is displayed to the right audience, helping to increase the conversion rate to orders.
You should use keyword research tools with high search volume such as Shopee keyword tool, Keyword Planner, and Keywordtool.io, … From there, you will choose a list of appropriate bidding keywords to help improve the effectiveness of Shopee advertising.
Regarding how to determine the keyword set, you should choose 5 – 10 keywords for the set that closely match the industry and target. Ensure each keyword in the set has at least 1000 visits/month. You can enter the original keyword in the search bar so that Shopee can suggest long keywords to expand the keyword list. There are 2 types of keywords you need to understand: exact keywords and extended keywords. Not all keywords that are searched a lot will bring a high conversion rate. Therefore, you should choose keywords that match the customer’s search intent to increase the closing rate.
Pay attention to the issue of “click fraud”
For each click on an ad on Shopee, the business will need to pay a fee to the platform. Many businesses are being exploited by competitors with click fraud and fake clicks, causing a waste of budget and significantly affecting the reputation of the brand. To deal with this situation, Shopee has come up with a solution by setting a time mode corresponding to the number of clicks on the ad from the user’s account. In addition, advertisers need to regularly monitor the number of clicks on Shopee ads to have timely response plans.
How to set an advertising bid
If you are new to advertising on Shopee, you should set a low bid. After a period of running ads, you need to monitor the results and consider adjusting the bid accordingly.
Monitor effectiveness and optimize campaigns
During the process of running ads on Shopee, you need to regularly monitor and measure the effectiveness of the campaign. Thereby, you will evaluate the performance of the ad to have a suitable adjustment plan. Important indicators that you need to pay attention to when monitoring and measuring advertising effectiveness include click rate, bid, ROI, click rate, CPC, …
Not only does Shopee advertising support sellers to increase store visibility and sell effectively on the platform, but it also helps businesses build their brand and expand their business easily. At this point, you have the answer to the question: “How to run ads on Shopee to get a high conversion rate and optimize costs?” right?
Please see more:
- Is advertising on Shopee effective in 2024?
- How to name Shopee products according to SEO standards to optimize search 2024
- How to do Dropshipping on Shopee is simple but effective
Frequently asked questions
Depending on your advertising goals and marketing budget, you can decide whether to run Shopee search ads or discovery ads. If search ads are suitable for reaching specific targets. Especially if you want to display ads to users when they search for keywords related to products and services. Discovery ads will be suitable if you want to build your brand and interact with your target audience through visual channels.
During the process of running Shopee ads, you need to regularly monitor and measure the effectiveness of the campaign. Thereby, you will be able to evaluate the performance of the ad to come up with appropriate adjustments. Important indicators that you need to pay attention to include: the number of views, number of clicks, CTR, cost, conversion, conversion rate, and cost, …
