How to run game ads on Facebook effectively?

Currently, advertising applications on Facebook has become very popular due to its high effectiveness and excellent cost optimization. So, does this advertising method truly bring the efficiency and cost savings as mentioned? In this article, Optimal Agency will fully share information on how to effectively run game ads on Facebook.

☑️ Qualitiy account 💯, no worries about getting lock	☑️ Immediate use, unlimited spending
☑️ Best rental price	☑️ Create campaign freely
☑️ Many offers	☑️ Optimized ads campaigns
☑️ Consulting fast approved ads	☑️ Safe, secure, effective and affordable
☑️ Diverse services, accounts	☑️ 24/7 technical support

Forms of game advertising on facebook

Basic game ads

Basic game ads on Facebook are usually displayed in the right column of the News Feed. The prominent feature of this ad type is the character limit, with a title of up to 25 characters and a short description of 90 characters. To grab the players’ attention, the ad needs to include an attractive image with the standard size of 100 × 72 pixels.
The landing page of the ad is called the destination URL, directing game fans to the webpage where they can download or learn more about the game. The main goal when creating these ads is to attract clicks from customers. This can be achieved by using a small illustrative image along with short but engaging lines of description. To increase effectiveness, you should experiment with different content and images to find out players’ preferences and tastes.

Content-based game ads

This type of ad only appears in the News Feed and focuses on promoting a specific post from the Game Page. The ad will include an image and a snippet of text automatically extracted from a fan page post. This helps users easily access the content you want to promote, generating interest and increasing the likelihood of interaction with the post. Content-based ads naturally convey messages and easily capture users’ attention as they scroll through the News Feed. With content directly extracted from the fan page, this format also creates a cohesive and professional feel for promotional posts.

Sponsored game ads

Another form of game advertising on Facebook is sponsored ads. These ads can appear either on the right or in the middle of the News Feed. Sponsored ads often include images and descriptions that can be automatically extracted from the fan page or a post on the fan page. This makes the content richer and potentially more appealing to viewers.
Users can interact directly with the game’s fan page through like, comment, or share buttons right on the ad template. When users click on the game ad, they will be directed to the fan page or a specific post related to the game. This ad format not only boosts interaction but also helps build a community of players around the game.
Utilizing these game ad formats on Facebook not only helps raise awareness of the game but also creates many opportunities to connect with players. Each type of ad has its own characteristics and benefits, so understanding and applying these ad formats wisely will bring optimal results for your marketing campaign. Try experimenting and monitoring the results to find the best strategy for your game!

Guide on how to run game ads on Facebook

Creating and running game ads on Facebook has become easier than ever. You only need a Facebook account and one or more VISA cards for international payments. This allows you to easily promote your game brand. If you know how to optimize your ads, you can not only save costs but also enhance your control over the ads, thus yielding the highest effectiveness.

Step 1: Create an ad account for games

To start advertising for the game, simply click on the “Boost Post” or “Advertise Game Event” button on Facebook. You can access the Facebook Business page to create an ad for an existing post or create a new one. By clicking the “Create Ad” button on the menu bar, you will be redirected to the Ads Manager, where you can manage your ads easily.
Depending on your advertising goals—whether it’s increasing brand awareness, boosting post engagement, or improving conversion rates—choose the appropriate goal in the marketing objective setup. After selecting, scroll down to the bottom of the page, name your game ad campaign, and click the “Set up your game ad account” button. Don’t forget to set a spending limit for your ad campaign by clicking on “Set a spending limit” at the bottom of the page.

Step 2: Customize your Facebook game ad account

If you’re new to game or mobile app advertising on Facebook, setting up an ad account is necessary. You will need to provide information such as country, currency, and time zone. If needed, you can change the name of your ad account by clicking on “Show Advanced Settings.” Once you complete the setup steps, click the “Continue” button.

Step 3: Target audience for game ads

Now, you will name the game ad group and customize the information to match the audience you want to target in the ad campaign. Targeting is the key to the success of the ad. If you intend to run ads in a specific game niche, determine details such as location, age, gender, language, family relationships, interests, and user behavior. The more specific, the more reasonable your ad cost will be, and the ad performance will improve. Based on the information you set up, Facebook will provide predicted results about the potential customers through the chart on the right side of the page. After completing the target audience setup, click the “Save this audience” button.

Step 4: Select ad placement

Next, you need to choose the placement for the game ad on Facebook. Here, you have two options: “Auto Placement” and “Edit Placement.” If you choose Auto Placement, Facebook will display the ads in the most suitable positions, including Instagram and the Audience Network. If you want to customize the placement, click Edit Placement. You can select the device type (all devices, mobile only, or desktop only) and platform (Facebook, Instagram, Audience Network, or Messenger). Facebook provides an ad placement demo to help you easily visualize where the ads will appear.

Step 5: Set ad budget

The next step is to set the budget for the ad and schedule the campaign’s runtime. In the Budget section, you can choose between a daily budget or a lifetime budget. If you choose a daily budget, Facebook will distribute the ads according to the spending level you set. The lifetime budget works similarly, but instead of setting a daily cost, you set a budget for the entire campaign. When you set a daily budget, you have two options: Continue running ads from today or set a start and end date. For a lifetime budget, you also need to set the start and end date for the campaign.
Once you’ve made your selections, click the “Continue” button.

Step 6: Preview and edit the ad

Now, you will select the fan page and the post you want to advertise, then preview how the ad will appear on different devices. Choose the fan page you want to advertise, click the dropdown menu to display a list of the fan pages you manage. You can select a post or enter the ID of the post to promote. If you want to create a new ad post, click “Create New Ad” and upload images, videos, and ad content.
Once all steps are complete, click the “Review” button to see an overview of the ad campaign and make any necessary adjustments. Finally, click the “Confirm” button.

How to enable/disable game ads?

To manage ads, go to the Ads Manager, click on “Campaigns,” then select the “Ad Sets” or “Ads” tab. You can enable or disable ads by using the switch next to the ad you want to adjust.

How to remove an ad template?

If you want to delete an ad, go to the Facebook Ads Manager page. Click on “Campaigns,” select “Ad Sets” or “Ads,” and choose the ad you want to delete. Finally, click the “Delete” icon to remove that ad.
Running game ads on Facebook becomes easier when you understand each step. From creating a campaign, targeting the right audience, choosing ad placement to setting a budget, all require attention to optimize ad effectiveness. Make sure to track results and adjust as necessary to bring success to your game promotion campaign.

With the information we’ve shared above, you not only understand how to run game ads on Facebook but also have useful tips to improve your ad performance. We wish you success and high profits from your game marketing strategies on Facebook! In addition, our website also has a lot of other useful information such as run Facebook ads by region.

Please see more:

• How to do Affiliate Marketing on TikTok Shop to bring revenue
• How to avoid policy violations when running Facebook ads?
• Experience in Sports Betting Games Ads on Facebook in 2024

FAQ