Google Search advertising is of the effective ways to reach customers for businesses. However, with this advertising method, you need certain professional skills and a quality Google Search Ads account. Google Search Ads Account for Rent from Optimal Agency is the most cost-effective and effective solution. Using our Google Ads account, you can deploy effective advertising campaigns.
What is Google Search Ads?
Known as Google search advertising – a form of digital advertising that targets keywords and search phrases that customers enter. Search Ads is a tool provided by Google that helps advertisers achieve business goals based on the paid search system provided by Google. Some search options are text ads, responsive search ads, dynamic search ads,…
Simply put, when customers need a product or service, they will search for information. By searching on Google for product keywords and search ads, you will be able to display your products in the search results list in a priority position.
This is a tool that helps customers easily find products and services that businesses provide through the goals that the advertising campaign targets.
There are 7 positions where Google Search advertising search results appear. Including the first 4 positions and the last 3 positions through: Google Play Search, maps, Google Shopping Tab,… The way to identify is the word Ad or the word Advertisement placed before the website address.
Not like Facebook, with each Google Search ad, you only need to pay when customers click and perform a specific action: call, register information, buy goods,… based on the initial goal that your Google Search Ads account is aiming for.
The purpose of Google Search Ads
With a Google Search Ads account, you can set up text ad campaigns and select keywords. Furthermore, it is easy to target specific targets to reach customers who are actively searching for information about the products and services you provide.
Search advertising campaigns are suitable for the goal of increasing sales, the number of potential customers, or traffic to the website.
How Google Search Ads works?
To understand Google Search Ads account or Google Search Ads working method, you need to understand the auction. That is, your ad must compete for the order of appearance with other competitors in the same keyword, in a certain geographic location.
The Ad Rank index will determine the ranking of the ad that appears on Google search results after each user query. If you want to have a high Ad Rank in each auction, your ad quality score must be high.
In addition to the quality score, Ad Rank will depend on the CPC bid according to the formula: Ad Rank = CPC Bid x Quality Score. Besides, the high or low ad rank also depends on the search context and the accompanying utilities in the campaign.
Why is Google Search Ads popular?
If you have a Google Ads Search account to run ads. The benefits you get when using this type of advertising are:
Ability to reach a large number of customers
Through keywords, behaviors, or campaign goals provided by Google: increase brand awareness, increase traffic and sales, … You can easily reach a large number of potential customers.
Very high conversion rate
This is the most outstanding strength of this form of advertising. Unlike the Google Display Network, the customers that Google Search Ads targets already have a need. They want to buy your business’s products and services and actively search for information.
Therefore, you do not need to spend extra money to find potential customers. The only thing you need to do is convince customers to buy your product instead of another product.
Easily measure advertising effectiveness
When you have a Google Search Ads account and run ads, you can accurately measure advertising effectiveness. Instead of using third-party measurement tools, Google has a built-in measurement system: Google Analytics, Google Tag Manager,… You can view more than 50 complete reports with detailed data related to advertising activities.
Fast ad approval time
You don’t need to spend too much time from when you create a campaign until it goes live, usually within 24 hours. This is a fairly short period of time and is suitable for short advertising campaigns or those that need to be deployed quickly by businesses.
Cost control
During the implementation of Google Search Ads, you can set a daily or an entire campaign budget. This helps you manage advertising spending more conveniently.
Effective SEO support
After creating a search advertising campaign, your website only needs about 24 hours to wait for Google to approve it. Once approved, the website will be displayed quickly on Google search results.
Difficulties when running Google Search ads
Although Google Search ads have a high conversion rate, the cost is much higher than other forms of advertising. This type of advertising will always fluctuate with the market, causing CPC bids to increase and decrease erratically. If you do not spend time optimizing your campaign, CPC costs will be pushed up, and advertising effectiveness will decrease.
In an unhealthy competitive advertising environment, your business can easily be defeated by competitors. Especially when you do not have measures to deal with competitors’ click fraud, causing your budget to be exhausted and your advertising to be stopped. When your Google Search Ads account runs out of money, your website will not be able to appear in search results.
To advertise to customers at the right time, you need to prepare a large budget and quality Google Ads Search account resources. Besides, you need to find a way to balance costs and business goals to get the best results. At the same time, combine with SEO to develop brands and products towards long-term goals.
Optimal Agency – Google Search Ads Account for Rent
Established in 2014 in Vietnam, Optimal Agency has been awarded the high-level Google Partner badge. Operating for more than 10 years with experience in providing and renting Google Ads resources, we have a team of experienced experts who understand algorithms. We are the leading unit in renting the highest quality Google Search advertising accounts.
With a support team that is fluent in many languages, Optimal’s services have been serving customers in many countries around the world. The working process is scientific and professional, with a quick, simple account granting procedure, and always complies with the contract. We always strive to satisfy every customer when coming to Optimal.
You will be given a quality Google Search Ads account, running stable ads. All accounts we provide to customers are carefully reviewed. The No-Limit accounts are guaranteed to be approved and spend money strongly, Ads are approved quickly, bids are optimized, …
The cost of renting a Google Ads search account and other types of advertising accounts at Optimal is the most affordable on the market. At the same time, we also offer many attractive incentives: 24/7 support, experts always accompany, black hat cloaking, free account and campaign setup, … Besides, we also offer 10 days of free campaign support, send daily reports, and optimize ads after 3 days.
Contact hotline 0819004282 now to receive the best Google Search Ads account rental quote and attractive incentives from Optimal Agency right away!
Secrets to creating a successful Google Search Ads campaign
Learn about the detailed characteristics of the advertising product/service
First, you need to write down the detailed characteristics of your product/service accurately. Gather complete information to serve the purpose of finding ideas for potential keyword groups related to the product that customers can search for.
Determine the keywords to run ads
A successful Google Search Ads campaign depends largely on keywords. Therefore, you need to accurately target important keywords that bring high purchase rates. This will help you optimize advertising costs effectively.
With the product/service characteristics noted above, you can find suitable keyword groups, or keywords that potential customers can search for your brand, products and services on Google.
Create advertising content
Advertising content is one of the factors that affect the success of a campaign. When you target the right keywords, target the right potential customer file, combined with attractive and engaging advertising content. Customers will visit your website and can perform conversion actions.
Optimize landing page (sales website)
Google Search Ads only help you reach potential customers. After accessing the sales website, whether they choose to buy the product or leave depends on the quality of your website. Therefore, you need to prepare a neat and quality sales website: full, clear content, eye-catching images, intuitive interface,…
Frequently asked questions
This is a pay-per-click (PPC) platform. Because Google uses an auction system for search ads, there is no standard price.
If you want to estimate the cost of a search campaign and find the click price for keywords, use Google’s keyword planner tool and pay attention to factors such as ad quality score, bid limit,…
These are the factors that determine whether you win the auction or not. On the other hand, the cost will depend on the level of competition of the keyword and the conversion rate you want to achieve.
Google Search Ads allows 3 keyword match types: broad match, phrase match, and exact match. You need to pay attention to target the most appropriate keyword match types.
Maximize the number of characters by using words with as many characters as possible. However, the maximum is only 30 characters for each headline and 90 for each description.
Regularly monitor what happens after customers interact with your ads. Set up Google Ads conversion tracking before launching a campaign to get accurate evaluation and optimize results.
Also, review and update your search advertising campaigns periodically. Especially when you notice significant changes in costs or conversions.
