Google Shopping Ads is a powerful and effective advertising channel that allows businesses to reach a wide audience of targeted customers. To run this type of ads, your website must meet certain standards. In addition, technical skills and a rich Google Shopping Ads accounts recourse are required. To have an easier way, many businesses choose to renting a Google Shopping Ads account from Optimal Agency. With high-quality accounts and expert support, your campaigns will achieve optimal results.
Other services offered by Optimal include renting Google Ads MCC accounts — read our article to learn more about this service. Please click here for more details.
What is Google Shopping Advertising? How does it display?
What is Google Shopping Ads?
Google Shopping is a form of online advertising on Google that allows users to search for product information quickly and easily such as price, images, and websites,…
These online shopping ads appear in the most prominent position on Google’s search results page. It operates by setting up product information in Google Merchant Center and creating campaigns in Google Ads using a Google Shopping Ads account.
In this system, Google Merchant Center stores your product information in a format unique to Google. Whereas Google Ads is where Google Shopping campaigns are run; here, you can manage budgets, bidding, and ad optimization.
How do Google Shopping Ads appear?
When using Google Shopping, the ads display timing is determined by Google based on available data about your product feed, website, and bidding settings. Then, Google will calculate and decide which searches are relevant to your ads. Ads only active and appear when a user searches for a product.
Google Shopping Ads typically appear alongside search results in three ways:
- In the “Shopping” tab of Google Search in some countries.
- To the right of the main search results on Google or other search engines and separate from text ads.
- Within Google Images search results.
Why you run Google Shopping Ads?
If you have a Google Shopping Ads account, you can launch online shopping campaigns. Which includes these following benefits:
Easily reach and attract high-quality potential customers
When customers search for product info, both Shopping Ads and Search Ads can appear at the same time. If you run both Google Search Ads and Google Shopping Ads together, it will increase your reach to more high-quality customers.
To attract more customers, you need to use attractive product images and clear, detailed information and pricing. This makes it easier for customers to choose products and increases conversions.
Convenient campaign management
If you sell thousands of products, creating Search Ads for each one is time-consuming and complex since you would need to create numerous keywords and campaigns to boost reach.
With a Google Shopping Ads account, you only need to create one campaign for many products. In this campaign, you need to set titles, attributes, and descriptions appropriately in Google Merchant Center. After that, Google will distribute your ads to relevant users.
Additionally, Shopping Ads let you filter and categorize performance data by product or attribute, making campaign optimization easier. Because Google Shopping has the function to show performance data of the product or its attribute.
Lower costs and higher conversion rates
Since Google Shopping charges by click. Compared to other Google Ads formats, this method is more cost-effective. A higher click-through rate (CTR) results in lower cost-per-click (CPC) and will significantly improved ROI (return on investment).
Mobile-friendly display
Most users now shop and search on mobile devices. Google only shows up to two search ads on mobile, so you must optimize to ensure your product appears in the top spot to interact with customers.
However, with Google Shopping, ads are displayed visually at the top of search results. It will be displayed in a carousel of the first 15 results — improving visibility and click-through potential.
Requirements for Google Shopping Ads Account
When launching Shopping Ads campaigns, your Google Shopping Ads account must comply with Google’s ad policies and laws/regulations of the target country. AT the same time, your website must also meet these 5 criteria:
- Have full e-commerce functions: product info, cart, purchase button, and checkout.
- Display clear shopping policies: return/refund, shipping, warranty.
- Show company info on the website such as: name, address, phone number, and branches — this must be placed in the footer across all pages.
- Must comply with all of Google’s advertising policies.
- Specially, the website needs to have an SSL security certificate or the website link in the form of https://domain.com. The purpose is to encrypt the data transmitted between the browser and the Web Server. This helps ensure maximum security for user information.
Although Shopping Ads are highly effective, setting them up can be complex. Besides, if there are any product changes, it must be updated manually. Further, if you sell items violating Google’s policies, your ads might be disapproved or your account suspended.
To receive the best support when implementing Google Shopping Ads, you should rent a Google Shopping Ads account from a reliable provider as Optimal Agency.
Who should renting a Google Shopping Ads account?
Businesses that should consider renting Google Shopping Ads accounts are:
Major domestic e-commerce platforms: Lazada, Shopee, Tiki, Sendo, Thegioididong;… as well as international giants such as Amazon, eBay, Alibaba, Walmart, Taobao,…
Not only large businesses, but also small retailers and online shops aiming to reach customers through Google Shopping.
Recommended industries/products: cosmetics, fashion, accessories, tech gadgets, furniture, electronics,…
Where to renting a Google Shopping Ads account?
With over 10 years in renting and having a rich resources ads account, Optimal Agency has become a leading Google Premier Partner in Vietnam. We own a team of highly experienced experts and multilingual support staff. Our services have been trusted by clients around the world.
When you choose Optimal Agency, you will receive a high-quality, high-trút Google Shopping Ads account that ensures stable and effective campaign performance. Our accounts have no spending limits, campaign approval and strong spending, fast ads approval as well as low bidding prices.
We offer the lowest rental fees with these following benefits: 24/7 support, expert guidance, cloaking black hat, ad optimization after 3 days, free account and campaign setup,… Moreover, we also offer a 10 days of free campaign support including daily reports.
You can contact our hotline now at 0819004282 to receive the best quotation for Google Shopping Ads accounts along with exclusive offers and support.
Tips for running effective Google Shopping Ads
Basic setup for Google Shopping Ads
Unlike Google Search Ads, Shopping Ads rely on user interaction with the product data feed for product visibility. Therefore, you should categorize your products appropriately and set reasonable bidding price to quickly reach your target customers.
If you don’t have a suitable product category, you can use the “Product Type” customization option. To narrow your keyword targeting and streamline your ad focus, create “Product Groups” within your ad groups.
Once you have a stable, high-quality Google Shopping Ads account, you can start creating a campaign by preparing a product data file that includes: product title, image link, product link, description, stock status, price, brand, and condition. Then, optimize your ads using key performance metrics such as ROAS, impression share, benchmark CPC, benchmark CTR, and CPA.
Additionally, optimal also offers Google Ads accounts for Affiliate marketing — special offers for first-time visitors of this article.
Content notes for Google Shopping Ads
When running a Google Shopping campaign, you must provide product images, product names and prices, and your company’s website link,… Among these elements, the product image plays a crucial role in making your ad more attractive and grabbing the attention of potential customers.
Furthermore, it is essential to carefully invest in both the product images and the information displayed on your website. Customers often assess product quality and company credibility based on the details shown in your ads.
Before officially launching a Shopping Ads campaign, you should run a test with 30 secondary products to familiarize yourself with the data source and understand your conversion rates. This step helps establish a solid foundation for your main product campaigns and allows for better ad optimization to improve ROI.
You no longer need to feel overwhelmed when running Google Shopping Ads campaigns by renting a Google Shopping Ads account from Optimal Agency. You can contact us immediately via the hotline for timely consultation and assistance.
Frequently Asked Questions
It depends on your advertising budget and have no exact number. Some businesses which have strong budget may spend tens of millions VND/day and vice versa. However, you should understand different Google Ads pricing models: CPC, CPM, CPA, CPV to estimate advertising costs and prepare an appropriate budget.
You can follow the steps below to link your accounts:
Step 1: Go to the Merchant Center and click the three-dot icon in the top-right corner of the screen.
Step 2: Select “Account Linking” and then choose “Link to Google Ads.”
Step 3: Enter your Google Ads account ID and click “Submit” to complete the linking process.
