You’ve likely seen many people showcasing their dropshipping business successes on Facebook. They boast incredibly high revenues, reaching hundreds of thousands or even millions of dollars, a number not everyone can achieve.
You’ve also tried many different strategies, particularly scaling your ad campaigns for your dropshipping brand. However, you’ve tried many different approaches without success, and your campaigns have even been losing money. Don’t worry, you’re not the only one facing this issue. Hundreds, even thousands, of clients have come to us seeking solutions to help them scale their Facebook ad campaigns for dropshipping. Now, I want to give you a gift that will help you scale your ad campaigns in the dropshipping field. This blog post explains and provides solutions to help you scale your Facebook ad campaigns for your dropshipping brand. We will include many successful ad-scaling case studies that have led to high-performing dropshipping businesses.
Is Dropshipping advertising on Facebook still effective?
Many people believe that dropshipping advertising on Facebook is no longer as effective as it used to be. The Facebook algorithm has undergone significant changes, making it more challenging for ads to reach customers. We want to completely debunk these opinions because Facebook is still an incredibly potent platform for advertising dropshipping brands. Although Meta changed the Facebook advertising algorithm in 2025, these changes benefit advertisers who have a detailed understanding of it. So let’s dive into the reasons why Facebook advertising is still effective for dropshipping businesses.
Hyper-detailed machine learning
After the most recent update, you’ve likely noticed that the Meta algorithm has become much smarter. Where you once spent hours manually optimizing ads, you can now use AI to handle a large part of the optimization process through tools like Advantage+ Shopping Campaigns and broad targeting. Today, Facebook can analyze billions of data points to connect your ads with the most potential buyers—often better than manual interest-based targeting. You no longer need to target specific demographics, age groups, or detailed interests. Now, you just need to create high-quality content, and let AI handle the optimization for you.
Visual storytelling for product discovery
Previously, Facebook ads primarily relied on written and image content, which were the two most common ad types used by most sellers. However, with the latest update, you can create a variety of different ad types, such as short videos and testimonial ads. These offer a huge potential to stimulate spontaneous purchases and are a major advantage for dropshipping advertising.
Pixel + The power of conversions API
The Meta Pixel, when combined with the Conversions API (CAPI), helps you recover valuable tracking data lost due to privacy restrictions. This means better optimization and event tracking, which are crucial for dropshipping campaigns that require accurate conversion details. Additionally, to enhance conversions from the Conversions API (CAPI), Facebook allows you to provide phone numbers and emails of previous customers to help your ads reach the right audience more effectively.
Tips for scaling Facebook ads for Dropshipping
Creative content from competitors
In the past, most dropshipping business owners would “rip” content from their competitors and use it for their ads. Initially, this seemed effective and often brought in promising results. However, this is not a sustainable or profitable long-term method.
Ripping content from competitors is a key reason your dropshipping brand can’t scale. You heard that right—while it may bring some good initial results, it can’t be sustained. You don’t want your dropshipping business to depend on a few clicks to download a video and copy someone else’s content.
Another disadvantage is that when you need more information or images about the product, you’ll be at a loss. Ripping content from others makes you passive and prevents you from developing a creative mindset. So how do you create compelling content without ripping off your competitors’ ads? This is an excellent question that few advertising experts can answer.
Our advice is to find 10 of your competitors’ ads for the product you plan to sell. Analyze their video angles, the message they convey, the opening, and the hook. Once you’ve gathered this information, compile it into a file. From there, create two primary videos and then generate many different Facebook ads from them. I have an article on how to create many Facebook ads. The article will show you how to create a lot of Facebook video ad variations from two original videos.
Focus on the core content
During the process of scaling Facebook ads, most dropshipping business owners make the mistake of focusing too much on the ad format and neglecting the core element: the content. When creating ad content, you must identify the customer’s biggest desires and build your ad angle around them. This will stimulate customer demand and encourage them to make a purchase. If you’re busy searching for new AI platforms, comparing carousel and image ads, or downloading ad template packs without delving deep into the message’s content, your ads will not be able to scale. This is the core principle that most highly profitable dropshipping sellers follow.
Understand the value your product provides to customers
Many dropshipping sellers think that having a product and creating many great ad templates will guarantee sales, but that’s not the case. When customers find your store, they are likely looking for the value your product offers. Understanding what problem your product solves for the customer will help you create compelling content that addresses their pain points and shows empathy. This is an incredibly effective strategy that can attract hundreds of thousands of customers to your store, prompting them to read your content and make a purchase decision.
The common mistake with ad quantity
Here’s a trap that most dropshipping entrepreneurs fall into, and sadly, many online “gurus” unintentionally promote it. They constantly talk about “creative volume,” saying things like, “You need to test 30 ads a day, even 30 an hour!” What’s the result? People rush to follow this advice without thinking.
When you’re under pressure to create dozens, even hundreds, of ads daily, you can’t ensure quality. It becomes a battle between quality and quantity. You’ll end up making simple variations, like copying one image 10 times and just changing the color. These minor tweaks won’t lead to exponential growth, meaning they won’t help you jump from 1K to 10K overnight.
As I mentioned, making variations of an ad that’s earning 1K won’t help you reach 10K. You need to take big swings. Many of our clients who have scaled their businesses to 5K, 10K, or even 15K a day all agree on one thing: They don’t focus on minor changes. Instead, they experiment with unique and completely new ideas. The most important factor here isn’t the format (e.g., a specific ad type or a ripped UGC video), but the message, and most importantly, the ad’s angle.
How do you find those “explosive” angles?
To do this, you need to be well-prepared:
- Understand the biggest desire your product fulfills.
- Research real customer stories to learn what motivated them to buy the product.
- Learn to empathize with your customers. Put yourself in their shoes to understand their problems, pain points, and beliefs.
Once you have a solid foundation, you can start creating ad angles. An angle, by my definition, is the story you tell to activate a customer’s biggest desire and make them want to buy.
Let’s look at an example with a cat water fountain. The biggest desire here is, “I want my cat to live as long as possible.” While the desire is the same, different people will be persuaded by different stories:
- Angle 1: Based on dry food. You could tell a story like, “Breaking news! 70% of cats who eat dry food are dehydrated and die 5 years earlier.” This story will resonate with people who feed their cats dry food.
- Angle 2: Based on wet food. In contrast, people like me who only feed their cats wet food won’t be convinced by the story above. They need a different angle, for example: “Wet food contributes to kidney disease.” This story truly touches on their fear and compels them to act.
You see? A person might want the product, but the wrong angle won’t turn them into a buyer. Our job is to find and test different angles to find the story that resonates with the most people.
Conclusion
These are all the solutions that can help a typical dropshipping business owner scale their ads and achieve revenues from hundreds of thousands to millions of dollars. I hope the insights in this blog post help you achieve high revenue and scale your Facebook dropshipping ads in the best way possible. Remember that ad content plays a significant role in whether your campaign succeeds or fails.
