If you are new and want to learn about Facebook advertising, you can find a lot of materials on social media advertising, from how to create a Facebook ad to how to optimize it. Learning to create and optimize a Facebook ad campaign usually doesn’t take too much time. However, when learning about advertising, very few people research the types of Facebook ads, what the pros and cons of each ad type are, and which business sectors they are suitable for. This is also the reason why many businesses cannot create a successful advertising campaign and reach a large number of customers. The campaign type they choose simply cannot fully convey the content they want to promote to customers.
Don’t worry, because this blog post will help you gain more knowledge about Facebook ad campaign types. Simply posting on a Facebook business page is no longer effective or attractive to customers; instead, you should choose a campaign type that suits your goals. Now, let’s dive into the details of each Facebook ad example.
Typical Facebook ad types
Before getting into each ad example, I want to show you the typical types of ads on Facebook.
- Facebook Photo Ads
- Facebook Video Ads
- Facebook Carousel Ads
- Facebook Slideshow Ads
- Facebook Lead Ads
- Facebook Offer Ads
- Facebook Messenger Ads
- 7 Best Facebook Ad Examples
Top 7 Facebook ad examples for every industry
1. Slack
You might have seen this ad: a playful image with a rainbow and a unicorn, accompanied by the text “How does it feel to be in less than 25% of meetings?” Below, the title is Slack: Make Work Better, and the core value is described: Slack brings all conversations together in one single place.
Why is this ad effective?
The ad’s effectiveness lies in the unique image of a rainbow and a unicorn, which helps it stand out among a sea of social media content. This is a smart strategy to promote a work-related product in a personal environment. Furthermore, the concise and memorable slogan “Slack: Make Work Better” helped their message be conveyed powerfully and memorably, proving that even the most practical products can become interesting and more appealing.
2. Tentsile
In this ad, you can see that Tentsile doesn’t mention their product but talks about what they discovered after testing their competitor’s products. Tentsile presents a dramatic challenge: “We tested the fake Tentsile products so you don’t have to!” with a sensational headline: “See what we discovered.” This approach is so effective that even people who do not need a tree hammock are curious enough to click.
Takeaways:
- Prove, don’t just tell: Instead of just claiming their product is better, Tentsile uses actual evidence to build trust.
- Use emotional elements: The 😱 emoji and the dramatic language evoke curiosity, prompting users to take action.
- Turn a risk into an opportunity: Tentsile transformed the issue of counterfeit goods into a unique competitive advantage, showing care for customers and creating content that cannot be replicated.
3. Athos
The ad by Athos is a prime example of using imagery to explain a complex product. In the sample ad you see below, instead of just posting a product photo, they directly overlaid performance metrics from their app onto an image of a person lifting weights. This approach immediately shows the viewer how the product works and what value it provides.
Just by looking at the image, you can understand 80% of the product, and the remaining 20% is curiosity. This perfect amount of missing information is what compels you to click the “Learn More” button, where the story will be told in more detail.
Takeaways:
- Imagery is everything for a complex product: Don’t just place two images side-by-side; integrate them to create a visual story.
- Test the effectiveness of your images: Ask yourself, if you remove the text, can the viewer understand what your product does? If the answer is “Yes,” you’re on the right track.
- Invest in professional photography: High-quality images not only show professionalism but also help you build a premium brand image.
4. Dollar Shave Club
Although it was released in 2016, the Dollar Shave Club ad example is still a valuable lesson. It shows two razors, one for men and one for women, but you can’t find any difference.
“It’s 2016. Who says women’s razors have to be pink?”—This challenging question not only breaks gender stereotypes but also shows a clever approach. By focusing on the core value of inclusivity, Dollar Shave Club attracted special attention from the audience and expanded its market to a completely new demographic.
The takeaway here is: An inclusive brand value can benefit society while attracting unique attention from your audience. Ask yourself, is there a way to promote your current product to a completely new audience? Does your ideal customer profile truly represent all potential customers, or are you missing valuable segments?
5. Cash App
Cash App allows you to manage your money comprehensively. However, the ad below focuses on a unique feature: the customizable debit card.
This is a great marketing strategy. Personalization is a top trend today, and allowing users to design their own cards not only reinforces the app’s flexibility but also creates a unique competitive advantage. Additionally, the rhythmic repetition of three short sentences (“Choose a color. Add a signature. Flex whenever.”) is a smart copywriting technique.
Takeaways:
- Find the unique selling point: What can you add to make your product stand out from competitors?
- Use rhythmic repetition: This technique helps make the message memorable.
- End with the core value: Always reiterate your product’s value at the end of the video.
6. Chubbies
In Chubbies’ carousel ad, the images are not particularly outstanding. But the text content is a completely different story.
Our algorithm told us you were looking for some new sports shorts. Well, here they are Built for any workout – seriously, any workout Are you ready to work harder? Because these are We let the reviews do the talking Get low get low get low…to the windowwwwwww
Chubbies used a witty, concise, and direct style of copywriting. Even though I am not a man who needs to buy sports shorts, these lines were enough to make me curious and want to explore their website.
Takeaways:
- Add customer reviews to the ad content.
- Use concise, witty, and evocative ad copy.
- Be transparent with customers: The line “Our algorithm told us…” creates a genuine and friendly feeling.
7. Brandfolder
This is another fun carousel ad. The main content: “Learn how to maintain creative control WITHOUT making marketing the enemy.” Then, each card in the carousel has a different line, following the pattern: “Creators & Marketers need each other like… Tacos need Tuesdays. Gin needs Tonic. Shaggy needs Scooby.”
Takeaways:
- Instead of dedicating each card in the carousel to a different feature or benefit, try humorous variations of the same idea. This is very likely to make viewers swipe through all the cards and remember your ad.
- Use bright, contrasting, and complementary colors to attract (and please) the viewer.
- Try small touches, like capitalizing a single word or adding a single emoji, to make your main content stand out more.
Final words
This blog post has shown you 7 examples of typical Facebook ads for different Facebook campaign types. Each example has a different approach to content creation; you should read and try to apply them to your own ads. We hope the information in this article is helpful to you. Thank you!
