After deploying dozens of video ad campaigns and helping our clients achieve consistent revenue growth in the six- to seven-figure range monthly, we would like to share a few real-world case studies with you. For example, one campaign spent $443,000, bringing in over 15,000 leads at an average cost of just $28 per lead, and achieved an impressive 5x ROAS. Another video generated over $100,000 in revenue, with a ROAS of around 3x, contributing to more than 5,500 orders. Even a smaller video, with a budget of just $64,000, successfully created over 3,000 orders. In today’s blog, Optimal will reveal the mindset we apply to building highly viral Facebook video ads.
Tips for unlimited Facebook video ad ideas
Utilize community hacking
The “idea generation” phase is the most crucial step when creating video ads. Even if you film beautiful videos and edit them professionally, if the initial idea is weak, the content will not be able to explode. Below are the methods that we and many other advertisers successfully apply to find a never-ending stream of ideas.
Curated newsletters
When you subscribe to industry newsletters, ideas automatically “flow” into your inbox every day. Examples include Morning Brew, The Published Press, or Social Media Today. We regularly follow these newsletters to stay updated on new trends and quickly capitalize on them, which helps our Facebook video ads remain relevant in the market.
Mining content from competitor comments
An excellent source of inspiration that many advertisers overlook is the comment section on competitors’ pages. When you read the comments, you can clearly see the questions, concerns, or even direct suggestions from potential customers themselves. We frequently leverage these as video ideas that are incredibly aligned with real-world needs.
Refer to YouTube
Unlike other social networks, YouTube is considered a search engine. Users go there to solve specific problems. Therefore, try searching for keywords like “tips + niche,” then filter the results by “most popular.” Videos with millions of views have proven to be highly engaging ideas. We have often drawn inspiration from YouTube to create successful Facebook ad content.
Leverage Quora and Reddit
On Quora and Reddit, your target audience often reveals their real questions and pain points. Just find your specific niche topics, listen to how they express themselves, and use their language to build your video scripts. This approach makes the content more relatable and effectively resonates with customers.
Use AI (ChatGPT)
AI, especially ChatGPT, is an extremely powerful tool if we know how to use it effectively. Instead of using a generic prompt like: “Give me 10 video ideas,” you should describe your niche, goals, and the customer’s pain points and desires in detail. When the prompt is specific enough, ChatGPT can generate dozens of accurate ideas that are highly relevant to your audience’s insights. This is a trick we often use to save time while still getting high-quality ideas.
How to create Facebook videos ads that scale in 2025
In 2025, with competition becoming increasingly fierce, creating scalable Facebook video ads is not just an advantage—advertisers need to survive. We will walk you through each step of turning an idea into a video system that is both engaging and easily scalable.
Research customer insights
Every successful video ad starts with a deep understanding of the customer. Customer research helps us answer three big questions:
- Desire: What does the customer really care about? This is the raw material for building a powerful hook in both visuals and text.
- Awareness: Where are they in the customer journey—completely unaware of the problem, newly aware of the problem, or already researching solutions? This determines the direction your video script needs to take.
- Sophistication: Has the market heard too many similar promises? If so, we need to show what makes us different with a Unique Selling Proposition (USP).
Create a powerful Hook to target customer desires
The customer’s desires are the key to creating a hook that grabs their attention in the very first second.
Example: A customer wants a brighter smile.
- Visual hook: Display a radiant smile on screen.
- Text hook: “Don’t let yellow teeth steal your confidence!”
A strong hook will make viewers stop scrolling and focus on your video content immediately. Our blog has a detailed post on how to create hooks in our how to check Facebook ads article.
Shape your video script based on customer awareness
For customers at different levels of awareness, your video needs to be designed to match their stage:
- Unaware: Tell a story and introduce the problem.
- Problem-aware: Suggest a solution.
- Solution-aware: Introduce your specific product.
- Product-aware: Highlight the benefits and special offers.
- Most aware: Just a clear Call to Action (CTA): “Buy now!”
A smart script often guides the customer from “unaware” → “problem-aware” → “solution-aware” → “product-aware” → “purchase decision.”
Your ad video must be unique and sophisticated
In a crowded market, your ad video must be a “purple cow” that stands out from the black and white herd. The levels of sophistication we often apply are:
- Level 1 – Basic promise: “How to scale Facebook Ads.”
- Level 2 – Exaggeration: “Scale Facebook Ads to $30,000/day.”
- Level 3 – New mechanism: “Scale Facebook Ads with Viral AI UGC.”
- Level 4 – Better mechanism: “The most authentic AI UGC on the market.”
- Level 5 – New identity: “Scale Facebook Ads for high-ticket e-commerce.”
We recommend that you identify what level your market is at and then craft a message that is both prominent and distinct.
Write Hook and Script using the “Golden Hook” formula
A Golden Hook often has three elements:
- Implied Benefit: The customer sees a potential hidden benefit.
- Curiosity: It makes them want to keep watching.
- Ideal Audience: It speaks directly to the right customer.
Example: “How I bought a Lamborghini using Facebook Ads.”
- Benefit: It implies that Facebook Ads can lead to great financial success.
- Curiosity: What’s the connection between Facebook Ads and a Lamborghini?
- Audience: Those who desire quick success and wealth.
The script should then repeat the Desired State multiple times, for example, mentioning “Lamborghini” 3–4 times throughout the video to reinforce the customer’s belief and desire.
Handle objections and edit the script
To be highly scalable, a video needs to be concise and logical. During the creation process, we always ask ourselves:
- “Will the audience agree with this statement?” If not, add the answer immediately after.
- Eliminate unnecessary, repetitive, or boring parts.
- Read the entire script aloud to check if it sounds natural and coherent.
Only when the script is streamlined can a video ad truly connect with customers and be scaled effectively.
Refer to how to create viral short video ads on Facebook Reels
In the age of short-form video, Facebook Reels is an extremely powerful tool for attracting customers and spreading brand awareness. However, it’s not just about filming a beautiful video; what’s more important is how advertisers turn ideas into engaging content, edit it correctly, and post consistently. Below is a detailed guide that we have applied and want to share with you.
Turn an idea into a video script
When we have an idea, we often start with a brain dump—writing down all related ideas, tips, and resources on paper or in a notes file. After that, we clear our minds by taking a walk or a short break, then come back to write the script using a clear framework. The framework we prefer is H.A.C.K:
- Hook: The first 1–3 seconds to keep the audience watching.
- Actionable Advice: Provide specific, easy-to-follow information.
- Call to Action: Guide the audience on what to do next.
- Key Takeaway: Summarize the main point for better retention.
Example: Instead of saying something general like, “To gain muscle, eat a lot of protein and go to the gym,” you should give specific instructions: “Eat 1.5g of protein per kg of body weight and lift weights 5 times a week with a Push-Pull-Legs schedule.” This is genuinely actionable advice.
Note: Each short video should focus on one main concept. If you cram too much in, viewers will get confused, watch time will drop, and the video will flop.
Filming with Batch Filming
We typically use a method called batch filming. This means we film at least 10 scripts in one go. As for equipment, all you need is a smartphone, natural lighting, and an external microphone; there’s no need to invest in an expensive camera. Here are a few small tips:
- Use your phone’s rear camera and select 4K/30fps mode.
- Sit near a window to take advantage of natural light.
- Use a teleprompter if you have trouble memorizing the script.
- Add facial expressions and hand gestures to make the video more engaging.
Edit for viral potential
Regardless of whether you use CapCut (free), Final Cut Pro, or Premiere Pro, the goal is to keep the audience watching for as long as possible. Some of the techniques we often use are:
- B-roll: Insert illustrative clips to make the video more appealing.
- Pattern interrupts: Change camera angles, zoom in, or insert sound effects every 3-5 seconds.
- Captions: Make them clear, easy to read, and place them right below the chin so viewers can read and see your face at the same time.
- Countdown timer or title hook: Create curiosity and increase the watch-through rate.
- Avoid using boring stock footage—instead, you can add movie clips or viral snippets to make your video stand out.
We believe that creating scalable Facebook video ads in 2025 isn’t just about filming techniques or running ads. More importantly, it’s about how you build ideas, optimize the viewer experience, and constantly experiment to find the winning formula. If you can combine creativity with data, you can absolutely turn video ads into a powerful tool for scaling your brand and achieving sustainable growth. We wish you success!
