For Google Ads, keywords are the most important factor that advertisers need to focus on. If a business can develop an effective keyword set, the potential to reach prospective customers is significantly increased. To research keywords effectively and accurately, which will help the advertising campaign on Google succeed, you need to utilize keyword research tools. Using these tools will allow you to easily identify the keywords with the highest conversion rates. In the following article, Optimal Agency will guide you the best advertising keyword research tool.
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Why do businesses need advertising keyword research?
Keyword research is the process of understanding and analyzing the keywords that users use to search for information on search engines like Google and YouTube,…, to discover and compile relevant keywords. These keywords are then used to optimize website content and marketing strategies to increase website traffic while seeking potential customers. During the advertising process, businesses need to research keywords to select those that are appropriate for their customers. This research phase plays a crucial role in the advertising activities of a business for the following reasons:
Reaching the right target customers
Most customers, when they need a product or service, will search on Google for information. For a business to reach these individuals, it must accurately identify the relevant keywords that users search for. By conducting keyword research, businesses can gain a better understanding of their desires and needs. They can also pinpoint the exact keywords customers use to search for information. This allows the business to launch advertising campaigns that reach target customers at the right moment they are searching. Additionally, it enables the creation of relevant advertising content that resonates with them, avoiding budget waste.
Enhancing advertising effectiveness
By using keyword research tools, businesses can find keywords that have high search volumes, low competition, and are related to their products or services. When a business runs a Google Ads campaign with these keywords, it increases the chances that ads will be shown to the right audience. This, in turn, encourages interaction with the ads, increases conversion rates to sales, and maximizes profits. If a business has a quality keyword set, the effectiveness of its advertising campaigns will significantly improve and optimize costs.
Saving costs, increasing conversion rates
To implement Google Ads campaigns, advertisers need to research suitable keywords. Based on this keyword set, you can optimize the campaign to increase traffic while still controlling costs, thus boosting revenue and profit. Keyword research tools help advertisers better understand customer needs to create suitable content that attracts and motivates potential customers to visit the website. When the ad includes a compelling call to action, it directs customers to the purchase landing page. This not only helps increase the conversion rate for the website but also optimizes advertising costs.
Supporting SEO Web processes
When researching advertising keywords, businesses not only enhance the effectiveness of their campaigns but also support better SEO processes. Based on the selected keywords, businesses can optimize their website content accordingly. This helps improve the website’s SEO ranking in search results. As a result, businesses can reach more potential customers and increase traffic to their website. A higher-ranking website will enhance brand credibility.
Increasing competitive position for businesses
With the constantly changing algorithms, advertisers must continuously update their knowledge. Additionally, they must conduct ongoing keyword research to identify suitable keywords that help improve the website’s ranking on search engines. If a business discovers keywords that resonate with its target audience, it will not only enhance the effectiveness of its marketing campaigns but also increase its competitive advantage over rivals. A well-chosen keyword set will not only help the business reach target customers but also guide ideas, trends, and shape marketing objectives and long-term plans.
The best advertising keyword research tool
Google Keyword Planner
This is Google Ads’ keyword research tool that allows advertisers to research keywords for free. It enables users to search for and analyze keywords related to their products or services for use in online advertising campaigns. This tool provides users with detailed information about average search volume, competition level, and cost per keyword. Additionally, Google Keyword Planner suggests other related keywords to help users optimize website content and improve SEO rankings. It is not only a useful keyword research tool but also helps guide marketing strategies for businesses on Google Ads, optimizing websites to increase traffic and direct customers to the business’s website.
Keyword Tool.io
This online keyword research tool suggests various keywords, especially long-tail keywords. It uses data from major search engines such as Google, Bing, YouTube, Amazon, eBay, Instagram, Twitter,… to provide keyword suggestions. It offers thousands of new long-tail keywords related to any industry by automatically generating search suggestions on Google. Keyword Tool allows users to search for keywords based on language, location, and device type. Additionally, it provides users with information on search volume, competition levels, and the number of results. It features a user-friendly interface and allows users to export data to CSV files for storage and analysis.
Ahrefs
Among the most comprehensive keyword research tools, Ahrefs offers keyword analysis, backlink tracking, and campaign performance monitoring. It provides valuable insights into backlinks, SEO, and Google Ads. This top keyword research tool can suggest over 1,000 keywords and supports use in more than 171 countries. Ahrefs enables users to analyze their website’s links as well as those of competitors, providing data on competitors’ keywords, advertising campaigns, and SEO strategies.
Semrush
A powerful keyword research tool that allows users to research up to 1,000 keywords simultaneously, track keywords accurately, and compare up to five domains at once. With its in-depth keyword analysis, it provides metrics such as search volume, competition level, cost per click,… It also helps users organize advertising keywords by campaign and ad group. Furthermore, Semrush offers detailed competitor analysis on the number of keywords competitors rank for. Users can also access competitors’ backlink data, SEO audits, and advertising strategy research. This keyword research tool helps identify website issues and offers quick solutions. Additionally, it helps find effective advertising opportunities, saving both time and costs.
Wordstream
This tool provides valuable and relevant keywords for your chosen topic, offering a variety of long-tail keyword phrases. It uses the latest Google search data to generate a list of keyword suggestions with monthly search volume and cost per click data. With industry and location filters, you can search for relevant advertising keywords and download them to your device. In addition to being a free keyword search tool, Wordstream also offers ad management features, including Google Ads, Facebook Ads,… performance classification.
Google Trends
A free keyword research tool from Google that provides information about trending keywords. Through this tool, you can identify trending keywords to incorporate into your website content to increase traffic and improve search result rankings. Moreover, this tool allows you to compare keyword search trends by region. It is not only a powerful support tool for your business’s SEO efforts but also helps in running effective advertising campaigns. Businesses can leverage trending keywords to create engaging content for advertising campaigns to boost interaction. Many experts also use Google Trends to eliminate negative keywords, optimizing advertising effectiveness and costs.
Moz Keyword Explorer
If you are looking for a keyword research tool, you cannot overlook this one. It not only helps with keyword research and ranking but also analyzes backlinks and tracks keyword rankings. Based on statistical data, the system provides various solutions to optimize the website. This tool allows users to experience a free trial for one month and provides detailed information on competition levels and monthly search volume for keywords. Related keywords are identified based on actual search results and are used to find content related to the original keywords.
Keyword Revealer
With this free keyword research tool, you can see related keyword suggestions along with corresponding metrics: search volume, CPC, and estimated profit. Through this tool, you can assess the level of competition and predict high-converting keywords. The keyword suggestions provided by this tool are highly relevant and useful. However, in the free version, users are limited to a maximum of three searches per day.
The success of advertising campaigns on Google is greatly supported by the use of keyword research tools. With the tools suggested above, we hope you can find suitable options to maximize the effectiveness of your advertising campaigns.
Please refer to:
- Learn about negative keywords in Google Ads
- How to run Shopee keyword bidding ads successful?
- Banned keywords on Google when running ads that need attention
FAQ
When keywords are carefully researched and selected, they display ads for searches related to the product or service. This increases the likelihood of the ads being shown to the right audience and boosts traffic. By understanding the intent behind the keywords and the level of competition, you can make smart bidding decisions for each click. Through keyword research, you can optimize keywords to match the advertising content and landing page. Targeting the right keywords will increase the chances that visitors will convert when they click on Google ads and visit the website.
To select an appropriate keyword research tool, you should consider several factors: usage needs, tool features, ease of use, etc. If you are just starting with advertising, it’s best to choose a tool with a simple, user-friendly interface and features that support the keyword analysis process.
