Livestream is one of the unique features that TikTok provides for online businesses to boost sales on this platform. However, if you want to use this feature to promote and introduce products on TikTok, it is essential to adhere to the platform’s and policies. This includes avoiding banned words on Live TikTok to prevent the account from blocking likes and being locked.
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Why does TikTok ban words on Live TikTok?
TikTok is a social entertainment platform that allows users to share videos, freely express their point of view. Many online businesses have leveraged this platform as a sales and product promotion channel.
To create a safe and healthy online environment, TikTok has established policies regarding language in both TikTok video content and Live TikTok. It uses to providing users with the best experience, comfort, and friendliness on the platform.
TikTok primarily targets a young audience. Therefore using inappropriate language can negatively impact the mental well-being and behavior of these users. For instance, thoughts or actions that deviate from norms or involve violence… can affect the psychological development of TikTok users.
Additionally, any platform’s existence in various countries requires strict adherence to the prevailing regulations of those countries. Users who use language that violates legal regulations may be held legally responsible.
If you are learing on how to create videos on TikTok or Livestream on TikTok without encountering any issues such as muted sound or deleted videos,… Make sure to thoroughly understand the banned words on TikTok Live and compliance with the platform’s regulations and policies.
Banned words on Live TikTok
Big brand names
Many instances involve using big brand names for profit. When uploading videos or during livestreams, using copyrighted images or music without permission from the copyright owners. TikTok will mute the audio and limiting video interactions to protect intellectual property rights.
You can mention big brand names like Nike, Dior, Zara, Adidas, Chanel, Louis Vuitton…, only if you have official permission or written approval confirmed by TikTok.
In addition, many people still do not comply with Tiktok’s policy. They cover product logos during live sales sessions. Or use abbreviations to say the names of brands such as: Hermes is “hơi mệt”, Louis Vuitton is “luôn vui tươi”,…
Referring to other platforms
Similar to Facebook, TikTok does not appreciate users diverting people to other platforms. Mentioning other social media platforms such as Zalo, Facebook, Shopee, Lazada, Instagram, Amazon,…
It can lead to a decrease in the quality of your TikTok channel, potentially causing it to be flagged as low quality or even account suspension. It is one of the reason why your TikTok can not go viral.
Though TikTok gives heavily penalties, people still find ways to refer other platforms such as:
- Facebook as phở bò or FB
- Zalo as dép lào or Zl
- Shopee as S platform, orange platform
- Youtube as Y channel
Using committing words
Sellers promoting products on TikTok often use language to build trust with buyers, making them believe and decide without careful consideration.
Therefore, TikTok bans the use of terms suggesting absolute certainty or commitment, such as 100% effective, 100% authentic, permanent, ultimate, most durable, highest quality,…
By over promote the products, it can cause your account violates TikTok’s policies. Also, it make users to confuse while watching the video or the livestrream session.
Violent, provocative, and racist words
TikTok has guidelines against words that are discriminatory based on race, using violent or provocative language, or targeting individuals based on their nationality or gender,…
Besides, TikTok does not permit users to use offensive or discriminatory words that may harm others during TikTok live sessions, and violating this rule may result in permanent account suspension.
Misleading words
Calls to action (CTA) can improve conversion rates by encouraging customer actions and decisions. However, using overly persuasive CTA language or words that may mislead customers in TikTok livestreams is also on the list of prohibited terms. For instance:
- Ignoring this will make you regret it for life
- 100 likes for a free product
- Share to buy items for $0
- Free gifts for everyone
- Quickly buy now for the best deal
- Access the link for free gifts.
Therefore, in the livestream on Tiktok, you should not use binding words that call for customers to take action to meet conversion goals. It can sell more goods but do not comply with Tiktok’s policies.
Negative words
These words that convey negativity and discomfort not only affect the listeners but also impact the psychology and behavior of users. TikTok includes terms describing violence, explicit content, quick wealth, and language inciting hatred or attacking others…. in the list of prohibited words on TikTok Live.
In case you must use words that Tiktok prohibits, insert the beep sound in those positions so as not to violate Tiktok’s policies while still ensuring the quality of the video.
>>>Learn more: why TikTok are not going viral
Words relating to violence and weapons
TikTok prohibits any actions related to violence, incitement, terrorism, or actions related to weapons. It bans terms like shooting, stabbing, killing, etc.,
Words relating to children
TikTok does not allow any content that could harm or violate regulations regarding the safety of children.
TikTok strictly prohibits any content that relates to child abuse, commits violence against children, incites involving children, displays nudity of children, attacks children, includes child sexual content, or involves similar actions.
Obscene and sexual words and symbols
TikTok also bans to use language, images, or actions describing nudity, adult content, or explicit sexual activities on TikTok Live. This includes content describing, performing, or encouraging sexual activities, explicit sexual content, or activities related to sex, such as sexual penetration, non-consensual sexual activities, oral activities or sexual kissing,…
Words relating to drugs and addictive substances
TikTok prohibits the use of any language related to drug use or other addictive substances. Content related to smoking, electronic cigarettes, alcohol, and beer, or other stimulants.
Related to danger and risk
TikTok does not permit any actions or language related to dangerous or risky activities. For example, attacking wild animals, endangering wildlife, unsafe mountain climbing,…, are considered violations of TikTok’s policies.
What happens if you use banned words on Live TikTok?
When you upload any content on TikTok, the system thoroughly reviews it. If you use banned words on Live TikTok, the consequences will depend on the frequency and severity of the violation. Violation errors will be notified in your message inbox.
For a first-time, non-serious violation, you will receive a warning about your account in your inbox. However, if the violations are severe and unforgivable, your account will be automatically banned, and creating an account on the device will be restricted.
In cases where you repeatedly violate TikTok’s policies, the platform may impose penalties such as temporary or permanent bans.
A temporary ban means you are restricted from activities on your account, including live streaming, content posting, commenting, messaging, and profile editing, for 1 to 2 days. The duration depends on the severity of the violation and whether it’s a first-time offense.
For more serious violations, you may be restricted from interacting and performing any actions on any content for 72 hours. Your account can only be used in “View Only” mode during this time.
If your TikTok account is permanently banned, it means you have repeatedly violated rules, received warning notifications, and continued to violate them. However, for minor violations, these penalties may gradually decrease or expire over time.
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Tips for Livestreaming on TikTok
To ensure your TikTok livestream is not blocked, consider the following:
TikTok reviews content, especially scrutinizing words and themes that violate policies. Plan a script for your livestream, carefully choose your words, and use polite and refined language.
Avoid showing too much skin, underwear, or specific body parts during TikTok livestreams to prevent marking content as explicit or sexually suggestive.
Avoid directing users to other platforms while livestreaming. QR codes, requests for personal information, or phone numbers are banned.
Livestreaming the sale of banned products such as alcohol, tobacco, weapons, or fake products,… is not allowed on TikTok. Your TikTok Live content must align with the products you’re promoting.
The TikTok Live feature is beneficial for online businesses to increase sales. To achieve the best results, understand and be aware of the prohibited words on TikTok Live, as shared above.
See more articles:
- How to do affiliate marketing on TikTok make money simply
- TikTok Ads cost and effective optimization in 2024
- The most standard video size running TikTok ads in 2024
Frequently asked questions
No. TikTok has regulations banned content related to weapons. Specifically, it bans the display of handheld firearms, firearm accessories, ammunition, or explosive weapons. It also prohibits promoting the purchase, sale, trade, or request for handheld firearms, accessories, ammunition, explosive weapons, or providing instructions on how to manufacture such weapons.
Certain images of weapons in TikTok Livestreams may be accepted in educational contexts (such as museums) or when related to individuals with official roles (officers,…) or when used in controlled, safe environments (shooting ranges, recreational hunting).
TikTok has deployed a policy prohibiting the disclosure of personal data, identifying information in Livestreams. Examples include residential addresses, private email addresses, private phone numbers, bank statements, social security numbers, or passport numbers. Content that involves incitement or encouragement for others to share personal information in Livestreams is also not allowed.
