Social networks play an important role in promoting brands and interacting with customers. A quality content strategy will help your brand reach its goals effectively. However, it’s not just about creating content, it’s also about choosing the right time frame to post on social networks, which is equally important. In this article, Optimal will summarize research on golden hours for posting on social networking platforms, to help increase your chances of reaching your target audience and increasing engagement for your posts.
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Learn about the best times to post on social media
Golden Hour is a term commonly used in the advertising and marketing industry to refer to the most suitable time to deliver an advertising message to a target audience. In traditional advertising campaigns, the time the ad is broadcast or displayed can be decisive in attracting customer attention and increasing the chance of conversion. Prime time often reflects the time when the target audience is likely to see or pay attention to the ads in the strategy. This can depend on many factors such as consumption habits, daily activity schedules, and special events such as holidays or important events.
For example, in the retail industry, prime hours may be the periods before and after work, when consumers typically have free time to visit stores or shop online. In the service sector, prime time may be the time after workers have finished working and may be looking for information or solutions to their problems. Understanding and taking advantage of golden hours can help marketing and advertising businesses optimize their marketing strategies, increasing the performance and effectiveness of advertising campaigns.
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Benefits of posting to social networking sites at the appropriate time
Posting on social networks at reasonable times brings many benefits to businesses in advertising campaigns such as:
- First, it helps expand your reach to include potential customers you may not have reached before. By posting at a time when most social media users are active, you have a higher chance of your post being widely seen and shared.
- Next, posting at reasonable intervals also helps create lively interaction. When users see more new posts appearing during their time using social networks, they tend to interact more, including liking, commenting, and sharing your posts. This facilitates increased opportunities to shop and interact with your brand.
- Additionally, posting at the best times also helps build a strong brand and increase brand recognition. When your brand appears frequently during times when social media users are most active, they will remember and recognize your brand more easily. This increases your chances of getting attention and engagement from customers.
- Also, posting at appropriate times supports the formation of customers’ social networking habits and behaviors during that period. When customers see that your brand always appears during their time using social networks, they tend to become familiar with and easily continue to interact with the brand in future uses.
- On the contrary, not posting during the optimal period can significantly impact the effectiveness of your content. Posts may not reach the right audience, fail to gain attention, and fail to achieve the desired level of recognition, leading to reduced engagement and performance of your communication strategy.
The best time to post on social networks
According to Hubspot’s report based on survey results of more than 1,000 marketers, the most ideal times to post on social networking platforms for all industries are from 6:00 p.m. to 9:00 p.m. and 12:00 p.m. to 3:00 p.m. In particular, the best day to post is determined to be Friday. In particular, below is a list of posting time frames that Optimal has analyzed and proven to bring a significant amount of interaction on some popular social networking platforms:
In the survey report, most businesses running Facebook advertising campaigns indicated that the most perfect times to post on Facebook are the evening and mid or late afternoon. Particularly effective time frames that can be applied to all industries are from 14:00 to 21:00 and from 12:00 to 15:00.
Additionally, the content sharing time frames reported by marketers as the least effective fall between 6 to 9 hours and 9 to 12 hours. However, the above morning posting hours bring great communication efficiency to non-profit organizations and governments.
Friday and Saturday are determined to be the two best days of the week to deploy posting and media coverage activities for all businesses in all industries. However, content posted on Sunday often receives the lowest engagement and reach because customers mainly spend time with family and other extracurricular activities.
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YouTube
Hubspot’s survey has shown that 23% of businesses advertise their content and brands on YouTube between 6 and 9 p.m. Similarly, from 3 to 6 pm is the time preferred by 22% of marketers to post. Meanwhile, 18% of survey participants said the time frame from 12 to 3 pm is the ideal time for them to share content on YouTube. Marketers also recommend avoiding the time from 6 to 9 am because it is not a good time to post content.
For businesses operating in the fields of F&B, transportation, agriculture, or providing emergency services, from 3:00 p.m. to 6:00 p.m. is the posting time that attracts the most reach on YouTube.
In addition, 18% of marketers participating in Hubspot’s survey encourage brands to share content on this platform on Friday. At the same time, 16% of marketers suggested that Saturday is the best day to share information on YouTube. However, Tuesday is the day that marketers recommend not implementing communication activities on this channel.
The above article contains the information that Optimal has shared in detail. Hopefully, it can help you learn about the benefits of posting on social networking sites at the appropriate time and the best time to post on social networks effectively and specifically.
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