How to A/B testing Google Ads?
When starting a brand or product promotion campaign, designing Landing Pages, call-to-action buttons (CTAs), or writing Email Marketing can be a challenge […]
What is Google Discovery Ads? How to create a Google Discovery Ads campaign
Google Discovery is a new advertising tool that helps businesses increase efficiency in reaching customers and promoting their products and services. This […]
What is advertising strategy? How to build an effective strategy
Such competition in the market leads to a fragmented market share for businesses. The best way for a business to bring its […]
What is the impact of display advertising?
One of the advertising formats that helps enhance brand awareness and reach many target customers is display advertising. So, how does this […]
How to reduce advertising costs on Google Ads effectively?
Google Ads (or Google Adwords) is an online advertising tool with low cost and high effectiveness compared to others such as Facebook […]
How does Google AdSense work? How to set up a Google Adsense account
Google AdSense is a powerful means for users to earn money from displaying ads on their websites and YouTube channels. This is […]
How to set up an online advertising campaign
Online advertising is an essential part of a business’s digital marketing strategy, helping to expand the reach to various target customers and […]
How to accurately measuring media campaigns impact
When implementing any communication strategy, businesses need to measure the impact of the communication campaign. Through monitoring and measuring communication effectiveness, businesses […]
How to make a Google Adsense account in 2024?
Google AdSense is a powerful means for users to earn money from displaying ads on their websites and YouTube channels. This is […]
How to write highly effective Facebook Ads content
Are you struggling to create Facebook content that attracts customers? Don’t worry! In this article, Optimal Agency will share the most unique […]
What is Google Looker Studio? How to create professional reports in 2024?
Marketers have to work with large amounts of data every day. A powerful tool that helps visualize data from different information sources […]
