Building effective and systematic satellite websites, closely connected to the main website, is an integral part of SEO services. This plays a crucial role in optimizing SEO and business marketing campaigns, resulting in higher efficiency. What are satellite websites? What specific roles do they play in SEO? Today, Optimal Agency will explore this in the following article. Don’t miss out!
What are satellite websites?
Satellite websites, also known as “satellite sites,” are related subpages to the main website’s topic, products, or services. However, these satellite pages are not under the same subdomain and are not subpages of the main website. Instead, they operate independently like regular websites. The main purpose of a satellite website system is to support SEO strategies, helping keywords achieve high rankings and maintain a stable and sustainable position. SEO experts often use satellite pages to optimize for long-tail keywords, aiming for comprehensive coverage in the market. You can organize a satellite site system based on the following levels:
- Level 1: These are websites that function similarly to the main site but have their domain and are meticulously invested in design and content.
- Level 2: Includes blogs on platforms like Blogspot, WordPress, Tumblr, Medium, and other services that allow free blog creation.
- Level 3: Consists of third-party managed services like forums, and promotional blogs, which still allow account creation for posting, including sites like magiamgiahosting, khuyenmaihosting, tinhte, and many others.
Common satellite website models
Specific common satellite website models are as follows:
Link Pyramid
The Link Pyramid model is considered one of the safest and most sustainable methods for creating satellite sites, but it also requires more significant investment than other models. As the name suggests, the main site sits at the top of the “pyramid,” while the system of satellite sites resides in the lower tiers. With this model, there is a need for substantial investment in costs, effort, and time, leading to slower keyword ranking progression, but it will be more stable and sustainable.
Link Star
The Link Star model is simple and favored by SEO practitioners. In this model, satellite websites only point directly to the main website, leveraging backlinks most quickly. However, it’s essential to choose reputable and high-quality satellite websites to avoid negative evaluations by Google or the influence of bad backlinks from competitors on keyword rankings.
Link Wheel
The Link Wheel model organizes linkages formed from the combination of satellite websites and the main website. In this model, all satellite websites within the system link back to the main website. Simultaneously, these subpages also link to each other to form a closed circle, with the main website at the center (similar to the shape of a wheel). As a result, each satellite website will have two types of links: one to the main website and one to another satellite website.
Link Chain
The Link Chain model is similar to the link wheel model but with some differences. Satellite websites are connected from the first page, and all of them point to the main website. However, the unique point here is that the first and last pages of the model do not create links with each other, creating an open chain. Therefore, “Link Chain” is a suitable name for this model.
Link Web
In the Link Web model, satellite websites are linked to each other and simultaneously connected to the main website. The satellite websites in this system support and enhance each other’s strengths. As this model’s backlinks increase, the keyword ranking also rises accordingly.
Instructions for build satellite websites in SEO
To build a satellite website in SEO, you can refer to the methods that Optimal offers below:
Do it manually
To avoid suspicion from Google about building multiple satellite sites at the same time, do all the work manually. This includes creating accounts, registering different IP addresses, and other operations. Creating and managing website content manually also ensures that all aspects of the website are carefully executed. This involves selecting content, images, and interface, ensuring the uniqueness and quality of the site.
Be careful when publishing satellite websites
When you publicly reveal your satellite site, you can create conditions for your competitors to use unfair tactics to get Google to remove your site. Therefore, please consider carefully before disclosing information about the satellite site system. It’s best to keep it a secret to avoid future risks.
Do not link satellite sites at the same time
Linking satellite sites to the main site or each other should not be done at the same time to ensure that each satellite site stands independently and does not confuse search engines. Linking satellite sites at the same time can make Google realize that you are intentionally performing activities to improve the ranking of the main site unnaturally. The result can be that satellite sites will be penalized or even removed from search lists.
Limit inserting too many backlinks
Use backlinks carefully and purposefully. Don’t try to spam links on your satellite sites, as this can harm your SEO strategy. In the process of placing links on satellite sites, it is necessary to follow the principle of not making too many links at once or creating sudden changes in the number of links. Avoid inserting too many backlinks in all articles, this can cause a phenomenon known as backlink spam. Instead, you should place links thoughtfully, interspersed between articles, to allow Google to “recognize” them naturally. This is how to place backlinks effectively for websites in SEO.
Build quality content on the site
To build a stable and sustainable satellite website, you need to create at least 5 articles in the first month. Then, add more quality content if possible. In case you don’t have enough time, maintain at least 1 article per month so that Google knows that the website is still active. Remember, articles on satellite sites may be short, but you should not copy content from another source. Instead, create some engaging and quality satellite articles to use as backlink sources for your main website.
Do not use the same interface
You should avoid building satellite sites with the same form, interface, and content. Google can detect and handle websites that are duplicates and have similar content. This may result in lower rankings or the removal of satellite sites from search results.
Exchange links with other websites
Partner with relevant websites to create valuable links and build trust from search databases. This helps improve your site’s positioning in search results and build a strong link network.
What should you keep in mind when build satellite websites in SEO?
Managing multiple satellite websites can require significant time and resources, so ensure this strategy fits your business goals and resources. Every one of your websites must deliver real value and a worthwhile experience for users.
When building satellite sites, pay attention to the following:
- Focus on content quality: Write content that is valuable, useful, and relevant to your topic. Avoid copying content from other websites.
- Selective backlinks: Place backlinks carefully and choose reputable and relevant sites to place backlinks. Avoid using too many backlinks at once and avoid unnatural backlinks.
- Create a unique interface: Diversify your interface design to avoid being recognized by search engines. Avoid using the same interface for all satellite sites.
- Be careful when publishing: Review carefully before publishing information about your satellite sites to keep it confidential and avoid risks.
- Use tracking tools: Track the performance of your satellite sites with tools like Google Analytics to see if adjustments or improvements are needed.
- Stay up and running: Make sure your satellite site is always up and running. Regularly update and add new content to maintain appeal and credibility.
- Reset clear goals: Determine specific goals for each satellite site, such as building a brand, creating backlinks, or increasing recognition.
- Comply with Google’s regulations: Always comply with Google’s regulations and instructions on SEO and building satellite sites.
In the article on Optimal Agency, we have shared detailed and accurate content with everyone. We hope that the information we have listed can help you learn about satellite websites in SEO and successfully take the steps to build satellite websites in SEO.
See more articles:
- How to promote your website effectively that you cannot miss
- How to verify business activity in Google Ads
- Tips for choosing the right SEO keywords not everyone knows
Frequently asked questions
Backlink is an important concept in the field of SEO (Search Engine Optimization), referring to links created from another website and pointing to your website. Backlinks are considered an important factor to improve a website’s position in the search results of search engines like Google. The quality and quantity of backlinks can affect a website’s authority in the eyes of search engines, and therefore its prominence in search results.
Off-page SEO is an important part of the SEO strategy, focusing on off-site activities to enhance the reputation, reliability, and recognition of the website from search engines. Off-page SEO activities include building backlinks from other websites, participating in forums, blogs, social networks, and advertising activities on the internet. The goal of Off-page SEO is to increase a website’s presence on the internet and attract traffic from external sources.
