In content marketing, Content Pillar and Content Angle are important and widely used concepts. Each concept refers to how content is constructed and organized to achieve marketing goals. However, many people often confuse these two concepts and do not know how to use them effectively for content marketing strategies. In today’s article, Optimal Agency will help you compare Content Pillar and Content Angle as well as how to combine these two factors to create an effective content marketing strategy.
| ☑️ Qualitiy account 💯, no worries about getting lock | ☑️ Immediate use, unlimited spending |
| ☑️ Best rental price | ☑️ Create campaign freely |
| ☑️ Many offers | ☑️ Optimized ads campaigns |
| ☑️ Consulting fast approved ads | ☑️ Safe, secure, effective and affordable |
| ☑️ Diverse services, accounts | ☑️ 24/7 technical support |
Learn about Content Pillar and Content Angle
What is Content Angle?
A method that helps content creators approach topics, and perspectives and develop unique ideas. It shapes how you will develop and present your content and how you will create unique content that will attract your customers’ attention.
Content Angle always requires creativity and breakthroughs in ideas from content creators to provide valuable information to customers. An effective Content Angle is essential for developing content and guiding the style of the entire marketing campaign to help the brand stand out from its competitors.
What is a Content Pillar?
Considered the backbone of a content marketing campaign, it includes main topics that represent the major field or topic that the brand or business website wants to share information or create content for. Through it, businesses can create articles, videos, infographics, and many other types of content. It is the foundation of a content strategy that helps shape the direction of specific topics and content to be deployed. Content Pillar plays an important role in building a brand and increasing the reputation of a business.
Both Content Angle and Content Pillar play an important role in creating relevant, engaging, and outstanding content for brands. If Content Angle creates a unique, interesting, and valuable approach to readers, Content Pillar helps create content based on important topics related to the business field. Combining these two elements will help build a strong and highly effective content strategy.
How do compare content pillar and content angle differ from each other?
The same point
Although they are two completely different concepts, Content Pillar and Content Angle still have similarities. Especially in ensuring the provision of attractive and engaging content to target customers. The similarity of these two concepts is shown in the following factors:
Strategic vision
Both Content Pillar and Content Angle have the same goal of determining the vision and direction for your content marketing strategy. In particular, these two elements are used to create a methodological framework and content scope for advertising and communication campaigns.
Focus on the topic
Content Pillar and Content Angle both aim to identify the main topic and both focus on conveying the main message of the campaign with many creative, unique ideas and impressing viewers.
Ensure consistency
Using Content Pillar and Content Angle helps the content plan to be created consistently with strong cohesion and creates a consistent experience for customers. Content Pillar ensures consistency in the content of the communication strategy. Content Angle helps ensure consistency in expression style.
Difference between Content Pillar and Content Angle
Besides the similarities, Content Pillar and Content Angle still have clear differences. This is shown in the factors in the following table:
| Comparison criteria | Content Pillar | Content Angle |
| Approach | A comprehensive strategy for building content comprehensively through developing content around a core topic or goal that the product or brand is aiming for. At the same time, shapes the scope of content and creates consistency, enhancing the connection in the messages conveyed. | Focus on how your brand communicates its message and unique perspective. Create a difference in approach and content development. The way to deploy content angle changes based on the size, perspective, and positioning of the business, to help customers clearly understand the value and characteristics of the product. |
| Mission | Identify scope and core themes | Focus on creativity and innovation in the way brands communicate with customers |
| Answer to the question | Often answers What questions about business-related content | Answer the How question when talking about businesses |
| Role | Shape your business’s content strategy, target your brand’s goals, and help customers find useful information about their areas of interest. | Orientate how to write unique, creative content that brings a lot of value to readers |
| How to use | Used by many brands in the same business field | Needs to be used to differentiate your brand from competitors in the market |
Which one should I use for Content Angle and Content Pillar?
After comparing the Content Pillar and Content Angle and understanding the difference between these two factors, you wonder which one to use. If Content Pillar helps you build content to present your brand and products. Content Angle focuses on how to create differentiation and uniqueness for brands in the market.
Simply put, the Content Pillar is a framework for businesses to create effective content. Content Angle is a creative idea, creating a strong impression of the brand towards convincing customers to be interested in products and services.
Instead of choosing to use one of the two elements to deploy content for your marketing strategy. You can combine Content Angle and Content Pillar to create a powerful content marketing strategy that attracts target customers, builds your brand, and enhances your competitive advantage.
How to build Content Angle and Content Pillar effectively
By comparing Content Pillar and Content Angle to see the difference, you can make your own choice. To have an effective content marketing strategy, you need a suitable approach and a combination of Content Angle and Content Pillar. Here is a detailed guide on how to build a Content Angle and Content Pillar to create a powerful and effective content campaign:
Identify goals and audiences
If you want your content marketing strategy to be highly effective when combining Content Angle and Content Pillar, you need to determine the results achieved as well as the audience you need to reach. Choosing the right goals and identifying the right target audience will shape the implementation of a successful and effective content marketing strategy.
Research keywords and main topics
Before embarking on the content creation process, you need to research keywords carefully and choose topics related to your goals. You can use Google Keyword Planner keyword research tools to find keywords that have high search volume and are relevant to your goals. Next, choose a topic related to your product, service, or brand to deploy the content.
Build Content Pillar
In this step, identify the main topics or overall articles that contain detailed information about the core topic. Because the Content Pillar is the foundation and framework of the entire content marketing campaign. Pillar articles should aim to provide value and in-depth knowledge of the core topic as well as be SEO optimized.
Create Content Angle
During this stage, you need to deploy secondary articles surrounding the main topic. Focus on exploiting aspects and perspectives of the core topic and providing additional values and new perspectives to the target audience. You should link angle articles to pillar articles using Internal links.
Plan and manage
To ensure your content is consistent and achieves the best results, you should build a content creation schedule for your content marketing strategy. In addition, use project management and content management tools to track progress and manage employee work.
Monitor, evaluate, and optimize
During the process of implementing a content marketing campaign, you should monitor and measure the performance of pillar and corner articles using analytical tools and based on reader feedback. Based on this data, you can evaluate the effectiveness of your content marketing campaign and optimize content to improve interaction and achieve your goals.
To expand your reach, create links to content angle and content pillar content on social platforms and from reputable websites. Additionally, you can share content on social networks and online forums to increase engagement.
By comparing Content Pillar and Content Angle, you can distinguish these two concepts. At the same time, know how to combine Content Pillar and Content Angle to deploy the most effective content marketing campaign!
Please see more:
- How to write highly effective Facebook Ads content
- Popular content types today you should know
- How to write SEO standard content correctly?
Frequently asked questions
Content Pillar and Content Angle are two completely different concepts in the field of content marketing. If the Content Pillar represents the main topic pages in a specific field it is like the pillar of the entire content strategy. Content Angle focuses on the approach and perspective of an article or content. It helps create unique, creative content that attracts readers.
If you want to combine content pillar and content angle for your content marketing strategy, you need to determine the main topic you want to convey. Next, create a content pillar and then search for a content angle. Next, link the pillar and corner articles to form a linked content network and enhance the consistency of the conveyed message. For your content marketing strategy to be highly effective, you need to regularly update and add new articles.
