At present, Facebook Ads is the most effective advertising tool chosen by many businesses to promote products and services and reach potential customers. However, when implementing advertising campaigns on this platform, advertisers need to comply with the policy strictly. In this article, Optimal Agency will share all the content that violates Facebook policies.
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Why is it important to understand and understand Facebook advertising policies?
Facebook Ads Policy is a set of rules issued by Facebook that advertisers need to comply with when implementing advertising campaigns. Accordingly, Facebook clearly states that valid ads and content that violate policies are not allowed to run ads.
When the advertiser completes the ad settings and sends the request to Facebook. At this time, the Facebook system will review the ad based on the criteria set out in the advertising policy to decide whether to approve or reject the ad. Ad moderation will usually take place within 24 hours or longer.
The factors that Facebook focuses on in the ad censorship process are the landing page content (operational status of the page, content related to the products and services running the ads). In addition, there is also advertising content made up of elements: layout, text, images, etc. Facebook will consider whether these elements meet the conditions set out in the advertising policy. Once the approval is completed, the advertiser will receive a notification whether the post is approved or not.
Facebook’s advertising content censorship process is very strict. Therefore, before embarking on implementing a Facebook Ads campaign, advertisers need to carefully learn the regulations in advertising policies to achieve the highest efficiency. Especially content that violates Facebook policies to avoid advertising posts being rejected or accounts running ads being locked or disabled.
On the other hand, approved ads can reach target customers to achieve the best results. Once the ad is approved, it will not affect the Fanpage or Facebook account. At the same time, advertisers can optimize bids and budgets for Facebook Ads campaigns.
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Content that violates Facebook policies you need to know
Violating Facebook’s Community Standards
When participating in any playground, you need to follow the rules to be able to win. The same goes for running Facebook ads, you need to fully comply with the community standards set by Facebook. Details at: https://transparency.fb.com/en-gb/policies/community-standards/
Promoting illegal products and services
According to Facebook’s policies, you are not allowed to advertise or facilitate the advertising of illegal products or services. Advertisements are not allowed to target minors or promote inappropriate products or services or violate the law. Or cause misunderstanding or undue pressure on the targeted audience.
Specifically, prohibited products related to tobacco, narcotics, stimulants, weapons, ammunition, adult products, or services. Or content that is disrespectful or excessively violent, misleading, controversial content related to political or social issues, advertising for selling human or animal body parts,… These are violations of Facebook’s advertising policies that lead to ads not being approved.
Discriminatory content
For advertising content that contains discriminatory information or encourages discrimination based on personal characteristics: race, religion, skin color, religion, gender, sexual characteristics, Family status, disability or genetic characteristics, etc. This is one of the content that violates Facebook policy that you need to avoid so that your ad can be approved quickly.
Content contains inappropriate and obscene words
Facebook also has a policy prohibiting advertising with content containing inappropriate and offensive language. Or content that is low quality, has incorrect grammar or uses obscene or confusing language to avoid Facebook’s ad review process and other enforcement systems.
Prohibited words when running Facebook ads that you need to avoid include: loan, finance, disbursement, chemical composition, enrollment, employment, fake degrees, driver’s license, surveillance cameras, phone tracking software,…
Advertisements contain words of commitment
Advertisements about products and services contain words that convey a firm commitment. Because from Facebook’s point of view, all products that have not been scientifically proven and certified cannot be advertised with 100% commitment and certainty. In case the advertisement contains these words, the censorship time will be very long and the possibility of approval is very low.
Content about adult products and services
Advertising content on Facebook must not contain suggestive images, nudity or activities that imply meeting, connecting, or inviting someone to view sensitive images. If the advertisement contains depraved images or photos that reveal a lot of skin, it is also considered content that violates Facebook policies.
Image violates trademark copyright
When running Facebook Ads, advertisers are not allowed to use images or logos of famous brands because doing so will result in Facebook being accused of trademark copyright infringement. This mistake often happens to people running ads for cosmetics or hand-carried fashion products. If Facebook detects that your ad violates this error, your ad account will be locked immediately.
Before – After ads
One of the violations of Facebook policy is that ads contain before-after images. Many businesses apply this advertising method to build customer trust in the effectiveness of the product, helping to bring high conversion rates.
According to Facebook’s policies, ads cannot contain before-after images or images that depict unexpected or unlikely results. Advertising content does not imply or make people perceive themselves negatively.
The landing page doesn’t work
Ads can’t redirect people to inactive landing pages. This includes landing page content interfering with people’s ability to navigate away from that page. On the other hand, Facebook also cares a lot about landing page quality. Therefore, you should make sure your landing page functions properly and has engaging content to attract your target customers to convert.
Content contains malware
Facebook does not allow ads that contain spyware, harmful viruses or other related software.
Advertising content is limited
Products and services that Facebook restricts from advertising to target audiences include: alcoholic beverages, dating services, gambling, state lotteries, online pharmacies, advertising of non-prescription drugs, virtual currency, weight loss products,…
Images have more than 20% text
Facebook’s algorithm will not approve ad images with more than 20% text. When advertisers make the above error, you will receive a notification with the content: “Your ad may not be approved because the image contains too much text.” At this point, you should optimize your images to have a text ratio of less than 20% to avoid being listed by Facebook as banned ads.
>>>See more: form of advertising on YouTube
How to resolve violations of Facebook advertising policies
When your Facebook advertising content is judged to violate policy, your ad will be rejected and your Facebook Ads account will be locked or disabled. To overcome this situation, you can take the following measures:
Edit ad campaigns
If your ad is rejected due to not complying with Facebook advertising policies. The best way is to edit the ad in the campaign and then save the changes. The elements that need to be edited will be included in the Facebook ad rejection email.
After finishing editing, press the save button and submit the article again. Don’t forget to check your inbox regularly so you don’t miss any news from Facebook.
Appeal to Facebook
In case you feel the reason Facebook did not approve your ad is not satisfactory or you have edited the ad post as required but still did not pass the censorship round, you may file an appeal. When an appeal is received, Facebook will reevaluate your case.
The above is a collection of contents that violate Facebook policies that advertisers need to avoid for their Facebook Ads campaign to be successful and get the best results. Hopefully, this information will be useful for you when running Facebook ads.
See more articles:
- What is a good CTR for Facebook ads? How to optimize CTR effectively
- How to handle a Facebook advertising account is flagged?
- The most standard Facebook ad post image size in 2024
Frequently asked questions
In case you want to promote content or images containing famous brands, please proceed as follows:
For images, it is necessary to edit and obscure logos and famous brand names.
For advertising content containing famous brand words, please write in cursive.
You should not put too much text in the ad image. Because this is one of the reasons why ads are not approved because the image contains too much text. Facebook ad images should only contain 20% text.
