Marketing is an extremely hot industry and many businesses focus on investing. Every year, marketing trends will change to adapt to the pace of world development. For brands and brands, keeping up with marketing trends is essential. If you are a business owner and want to promote your brand successfully on the internet, take a look at this article. This article will introduce you Current marketing communication trends to help businesses promote their brands and products in the best way.
| ☑️ Qualitiy account 💯, no worries about getting lock | ☑️ Immediate use, unlimited spending |
| ☑️ Best rental price | ☑️ Create campaign freely |
| ☑️ Many offers | ☑️ Optimized ads campaigns |
| ☑️ Consulting fast approved ads | ☑️ Safe, secure, effective and affordable |
| ☑️ Diverse services, accounts | ☑️ 24/7 technical support |
Factors affecting marketing trends
There are many different factors influencing marketing trends in 2024. Below are some of the main factors that have influenced marketing trends in 2024.
- Technology: Advances in technology regularly create new opportunities for marketing communications. The popularity of the Internet, mobile and social media platforms has changed the way businesses reach and interact with customers.
- Socialization: Using social platforms such as Facebook and Instagram has helped brands reach customers more easily. Social platforms can create quick and direct interaction with customers.
- User experience: Customers increasingly place high priority on user experience. Communication strategies need to focus on creating a positive experience. When customers use the products, they always feel comfortable and excited. This is also the strategy applied by many businesses for marketing communications in 2024.
- Content organization and management: Creating quality content that is relevant to your audience is important. Because it will help communication campaigns attract many customers.
- Community influence and interaction: The influence of celebrities, industry experts and online communities can strongly influence media trends.
Current marketing communication trends
Predicting marketing communication trends is not an easy task because it is influenced by many factors. For predictions to become realistic, experts must analyze user behavior and monitor industry developments.
Artificial Intelligence (AI)
AI (Artificial Intelligence) means artificial intelligence, which is slowly being applied to Marketing work today. Artificial intelligence has the ability to make changes to help campaigns become more optimal. In addition, using AI tools also helps businesses save costs for each advertising and product marketing campaign.
Smart algorithms are utilized in current Marketing campaigns such as:
+) Facebook ads automatically bring article content to readers for 1 month.
+) Schedule posts on Facebook for 1 month.
+) Use Chatbot/Livechat to communicate and take care of customers.
+) Use Email Marketing software to send emails to customers automatically, classify customers based on email reading behavior.
>>>See more: how to get more views on Youtube
Video Marketing
Video Marketing is an extremely effective way to attract customers. Advertisers only record a short video of 1-5 minutes to advertise their brand. The reason video is so effective is that half of today’s consumers prefer watching video content over written content. Therefore, it is not too surprising that Video Marketing will become a marketing trend for many years to come.
Some tips to create effective Video Marketing:
- Determine Goals: When you create marketing videos, you should set clear goals. With these videos, you will want to increase brand awareness or increase interaction, increase sales, etc.
- Understanding the Customer Audience: When creating videos, content creators should grasp the needs, desires, and preferences of the target audience. Because these elements will help the video reach the right target audience.
- Create Original and Engaging Content: For a video to go viral, the video’s content must be unique, engaging and valuable to viewers.
- Storytelling: In videos, content creators should use stories to connect with the audience, increase attention and create a lasting impression.
- Optimize Video Length: Make sure the length is appropriate for the content. Typically, shorter videos are suitable for short attention spans online.
- Pay Attention to Picture and Sound Quality: Make sure your video has good picture and sound quality to create a professional impression.
- Use Compelling Titles and Descriptions: Create engaging titles and descriptions so viewers want to watch your video.
- Engagement and Feedback: Engage with your audience through comments and feedback, creating opportunities to build a community around your videos.
Livestream
Livestream, or live broadcasting, is a form of online media where content is transmitted immediately and simultaneously with the event taking place. It is a powerful tool in communications and marketing strategies, providing opportunities for real-time interaction with target audiences. Here are some tips to optimize your Livestream strategy:
Planning ahead:
+) Determine your goals for the Livestream session.
+) Prepare content and scripts in advance to reduce the risk of errors.
Real-Time Interaction:
+) Use interactive features like comments and questions to connect with your audience.
+) Answer questions and interact with viewers to create an enjoyable experience.
Sharing Educational Content:
+) Use Livestream to share educational and useful information.
+) Instructions on how to use your product or service.
Providing New Information Platform:
+) Use Livestream to share new information such as events, new products, or other important news.
+) Create anticipation by announcing the live broadcast in advance.
Social Platforms and Websites:
+) Share Livestream on many social platforms to optimize reach.
+) Embed videos directly into your website for your audience’s convenience.
Social network marketing
“Social Network Marketing” is a Vietnamese term translated from English “Social Media Marketing”. This is an online marketing strategy in which businesses use social networking platforms such as Facebook, Instagram, Twitter, LinkedIn , to promote and maintain brands, products or services. Taking advantage of social networks to Marketing the brand of an individual or business brings very high results. Because social network marketing campaigns bring has high accessibility and spreads to a large community extremely easily.
You can take a look at the following two social networks with extremely large numbers of users:
+) For the Tiktok platform, businesses and individuals only need to create a short video of 60S-3 minutes to advertise their brand.
+) As for Facebook, businesses and individuals must have community building skills, or advertising skills to promote their products and brands.
Conclude:
With current marketing communication trends presented in the article will help you prepare a marketing plan for 2024. Please take the time to read the entire article because it will help you improve your knowledge and have brand promotion plans. best in 2024.
You may want to know:
