Shopee is a leading e-commerce platform with a large customer base. If you want to quickly expand your store’s reach and increase the number of orders, consider running Shopee ads. In this article, Optimal Agency will guide through the bebefits of Shopee ads and instructions for advertising on Shopee.
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What is Shopee advertising?
Shopee advertising is an effective method for sellers to quickly reach their target customers through ad campaigns on Shopee’s app and website. Products and stores advertised on Shopee are labeled “Sponsored.”
The goal of Shopee advertising is to increase the visibility of a seller’s products and store to potential buyers in high-traffic areas on Shopee, thereby boosting sales.
Shopee ads include search ads and discovery ads. In search ads, there are product search ads and shop search ads. With Shopee ads, store owners only pay based on the number of clicks on their ads.
Shopee ads appear in various positions on the platform to attract the target audience. Common positions include the Shopee homepage, search result pages, product detail pages, and pages related to placing orders.
Benefits of advertising on Shopee
Before learning advertising on Shopee, you should know what benefits does advertising on Shopee brings:
Increase store awareness
Running Shopee ads ensures that your products and store appear in the most attractive positions on search result pages. If a product appears at the top of the search results, it will attract buyers’ attention and have a higher click-through rate. This increases traffic to your Shopee store, giving your products and store more opportunities to reach target customers.
Reach more target customers
Products and stores advertised on Shopee have more chances to appear in the recommended product list when customers search for related products. This increases the likelihood of reaching customers, boosting traffic, and conversion rates.
If your store has a high order rate and receives many positive reviews on Shopee, its credibility will increase, gaining customer trust and attracting more new customers.
Increase sales
When you reach customers and your products are of high quality, with the store providing detailed product information, it will be easier to attract customers to make a purchase decision. Products with a certain number of sales combined with running ads will have a high repeat purchase rate. This will help increase the store’s sales, bringing daily profit from online sales.
Build brand
By providing clear product images and detailed product and store descriptions after customers access the advertised products, businesses can enhance brand recognition through Shopee ads. To build a brand on Shopee through ads, businesses need to complete the optimization of their store.
Instructions for advertising on Shopee
To advertise on Shopee, you can follow these below instruction:
First, aaccess the Shopee Seller Center then, select Marketing Center and then choose Shopee Ads. Next, add funds to your Shopee Ads account through the Seller Center, then select the type of ad that suits your shop’s goals. The detail steps are as follows:
Product Search Ads
Select “Create Search Ads” in the Detailed Statistics section. Next, choose “Product” under the Ad Type section. In the Product Setup section, click the (+) icon to select the product you want to advertise.
In the Program Creation section, select the Budget option to set the ad budget. You have two choices: Unlimited or Set a Budget Limit. Corresponding to the budget type, choose the ad duration: Unlimited or Set Start/End Date.
In the Keyword Selection section, move the slider to Automatic Ads for the system to automatically select and optimize keywords related to the advertised product. You can also manually add keywords by clicking “Add Keywords,” which allows you to delete or add new keywords.
Choose the bidding type: Broad Match or Exact Match keywords. When choosing keywords, consider factors such as keyword quality, search rate, and reference bid. Next, set and adjust the maximum price per click. Finally, select “Set Up Ads” to launch the ad campaign.
Shop Search Ads
In the Create Search Ads section, choose Ad Type, then select Shop, and name the ad. Next, set the budget and duration for the ad campaign. In the Linked Page section, select either the Shop Homepage (default) or the Product Category Page, depending on where you want to direct buyers.
Here, choose an image for the shop search ad. For the Product Category Page, use images of best-selling items. For the Shop Homepage, use the shop’s logo or profile picture.
In the Ad Slogan section, enter a message to persuade buyers. Check how the ad displays on the app or website by clicking “Preview Ad.”
For Keyword Selection, choose “Manual” and then “Add Keywords” to display suggested keywords. To add keywords, enter them in the search box, click “Add” to add them to the bidding list, then confirm. To delete keywords, click the trash can icon.
Choose either Broad Match or Exact Match keywords, adjust the bid, and click “Set Up Ads” to complete the process.
Discovery Ads
After selecting Shopee Ads, click “Create New Campaign” in the Detailed Statistics section. In the Create Discovery Ads section, enable Automatic Ads and click “Add Products” to choose up to 50 products to advertise.
Now, set the Budget and ad duration by selecting Limit or Set Limit for each product column, then click “Set Up Ads.” Here, set the bid for the ad, budget, and duration for the entire campaign. You can choose Advanced Settings to customize the audience and ad display positions on Shopee.
Next, customize the target audience in the Audience Settings section with demographic and behavioral criteria. In the Display Position Settings section, adjust the Premium level (bid for each display position) and Status (display position), then select “Set Up Ads.”
Find out more related articles you may want to know: How to do Dropshipping on Shopee
Tips for advertising on Shopee
In addition to understanding the detailed guide, the following tips can help make your campaign more effective and increase revenue.
Choosing the right keywords
Identify the set of keywords to use in your ads. The right keywords will help optimize the campaign’s effectiveness in reaching the right audience. Use tools like ShopeeAnalytics, Keywordtool.io, Keyword Planner,…, to find and choose the best keywords.
Optimizing ad products
When listing products for Shopee ads, use clear, high-quality images, including both overview and detailed images of the product’s features. Add your logo to all images before uploading. Avoid using unrelated images that can affect brand credibility and ad effectiveness. Ensure the cover image occupies more than 60% of the frame, the logo does not exceed 10%,… Also, optimize product names, descriptions, and hashtags.
Understanding user behavior
To optimize your products on Shopee, spend time reading reviews and researching competitors. Based on the data collected, understand who your customers are, their characteristics, and needs to effectively optimize your ad campaigns.
Monitoring campaign effectiveness:
Regularly monitor ad performance through report metrics to make necessary adjustments. Key metrics to pay attention to include bid prices, ROI, click-through rate, CPC,…
The guide above provides the most effective Shopee advertising tips for beginners. We hope this information helps you launch successful Shopee Ads campaigns, boost sales, and maximize profits.
Please see more:
- How to sign up for an Adsense account for YouTube easily
- Do you know the benefits of Facebook ads?
- How to get good CTR on Facebook ads in a simple way?
FAQ
The cost of Shopee ads depends on various factors like the ad type, industry, competition level, ad quality, budget, service fees,… To know the cost, use Shopee’s ad cost estimation tool to choose the suitable ad type.
Shopee ads can appear in multiple positions on the platform to attract target customers’ attention. Typically, ads will be displayed in high-traffic areas such as the Shopee homepage, search result pages, product detail pages, order-related pages, and the Shopee rewards page.
