What is a brand guideline? Principles to keep in mind when creating Brand guidelines
You have invested a lot of time in building product messages, designing logos, and websites, and implementing digital marketing activities for your […]
Instructions on how to do affiliate marketing to bring high revenue
Do you want to start learning how to do Affiliate Marketing from scratch? Don’t worry, in this article, Optimal Agency will guide […]
What is the difference between 7p marketing and 4p marketing
Marketing mix plays an important role in the marketing strategy of a business. Because it guides all marketing activities of the business […]
What are the 7Ps in Marketing? How to build a 7P marketing strategy
The 7P marketing model is a complete version of the 4P marketing model when it fully meets the requirements of the business. […]
How to run ads using phone number files effectively?
You have tried many targeting methods to reach your target audience on Facebook but your ads still do not achieve the desired […]
What is Emotional branding? How to build Emotional Branding?
People are often influenced by emotions when making decisions. If a business wants to stand out and be different, it needs to […]
30+ Common marketing terminology marketers need to know in 2024
For marketers, understanding and mastering marketing terms is a necessary condition to engage in this field. This creates favorable conditions for you […]
What is conversational marketing? The secret to successful conversational marketing?
Modern marketing has a big difference when it comes to putting customers first instead of focusing on product advertising like before. Conversational […]
How to write SMS Marketing content that attracts customers
SMS is a powerful marketing tool favored by many businesses thanks to the outstanding benefits it brings. However, not all businesses achieve […]
Detailed instructions on how to embed Zalo on Website
One of the largest social networks in Vietnam is the Zalo application. It is not only loved for its easy-to-use and fast […]
10 how to get back FB interactions quickly and 100% effectively
Facebook losing interaction is a nightmare for individuals and businesses doing business online on this platform. When an article on a Fanpage […]
How do compare content pillar and content angle differ from each other?
In content marketing, Content Pillar and Content Angle are important and widely used concepts. Each concept refers to how content is constructed […]
