How to track IP addresses accessing the Website using Google Analytics
Many people running Google Ads encounter click fraud and fake clicks from competitors, causing their advertising budget to be depleted quickly in […]
Should you run without paying Google Ads?
Are you looking into running ads but are not sure about the possible consequences? Although running ads can increase your website traffic, […]
Introducing the exciting types of Google Ads extensions
Each Google Ads extensions has its function, helping to improve customer reach and increase engagement. In today’s article, Optimal Agency will introduce […]
How to use Microsoft Access from A to Z?
As part of the Microsoft 365 office suite, Microsoft Access was created to help users manage and access data efficiently. With its […]
How to set up a Google search advertising campaign 2024?
When people need a product or service, most of them turn to Google to search for information. This is why Google search […]
How to set up Google Ads offline conversions correctly
During the implementation of Google Ads campaigns, it is very common for customers to convert from online interactions to offline transactions. To […]
Learn more about the outreach planning tool
Reaching target customers is an extremely important factor in today’s online business. To achieve this, the Outeach Planning tool in Google Ads […]
How to use robots.txt file most accurately in 2024
Every website has a robots.txt file that supports search engines in collecting data for indexing. It is the first factor that Seoers […]
Top 7 differences between Google Ads and Google Adsense
Google is an advertising platform that plays an important role in a business’s marketing strategy to help reach target customers effectively. This […]
How to verify Google advertising account
According to a new announcement from Google, starting in 2022, Google Ads identity verification and business verification (also known as Google Ads […]
How to exclude fake nicks when advertising on Facebook
One of the common problems when running ads on Facebook is the appearance of fake accounts and clone accounts. Although it is […]
How to use target CPA bidding strategy effectively?
Nowadays, businesses running Google Ads no longer focus on ranking at the top but instead prioritize how to gain the most customers […]
