According to many studies, more than 80% of viewers can remember the message of the video as well as generate a need to purchase after watching a video advertisement. Video advertising on Facebook is the perfect choice for businesses when promoting products and services of the same brand. This is also an effective method to attract customers’ attention if your video is attractive enough. Follow Optimal Agency in the article below to learn about the benefits of video advertising on Facebook.
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What is Facebook video advertising?
This is a type of advertisement that conveys messages about a business’s brand, products, and services through video. It conveys clear, simple information that helps people take action. With video advertising, you can promote products and services in more creative and visual ways.
When using video advertising, you can attract the attention of your target audience more quickly than other forms of advertising. Especially videos with a duration of 15 seconds or less. This advertising format is considered by experts to be highly effective in terms of interaction and increased brand recognition.
Benefits of Facebook video ads
Attract attention quickly
At highly competitive times like Black Friday or Cyber Monday, users will receive many ads. If you want to attract customers’ attention during this time, you must make your ad stand out immediately.
Unlike text or image ads, video ads combine images, motion, and sound to provide a rich and engaging experience. In particular, In-stream advertising can attract attention immediately by appearing for more than 1 minute in another video on Facebook. Then you can be sure that viewers want to continue watching so they will watch your ad until the end.
Increase advertising interactions
Content that attracts a lot of interaction, such as videos, will be prioritized by the Facebook algorithm for display. That means advertising videos that can attract a lot of interaction (likes, shares, comments) will be prioritized to be displayed to more target audiences.
The Facebook algorithm will collect engagement rates and increase the reach of these effective ads. At the same time, it allows advertisers to connect with a large and relevant audience. This expanded reach increases your online presence and enhances the impact of your video ads without additional costs.
Increase brand awareness
Video advertising with visual images, vivid and realistic sound not only easily attracts many users but also increases online presence. Furthermore, one of the benefits of Facebook video ads is reaching a specific target audience. This is done using Facebook’s powerful algorithm that helps businesses create campaigns with specific goals, and one of them is to increase brand awareness.
Drive conversions and sales
Compared to other advertising platforms, Facebook is the advertising channel with the highest conversion rate and is the most cost-effective. That means businesses will be able to achieve a higher return on investment (ROI). Of all the ad formats on Facebook, video ads deliver the highest average CTR. These ads drive more clicks and sales conversions because they can connect emotionally with the target audience.
Share more information
Unlike text or image ads, video ads can combine motion, sound, and image elements to tell a complete and engaging story. This approach helps advertisers share more information and motivate viewers to take the desired action. Furthermore, advertisers can convey complex information, outstanding product features, evoke emotions, and increase interaction.
Facebook allows advertisers to post in-stream advertising videos of 5 to 15 seconds. Videos of this length are ideal for conveying concise information that quickly captures viewers’ attention. However, you can also use long videos to convey information. Other types of ads can run for longer durations, but videos should be kept short to maintain viewer interest.
Make a difference from your competitors
If you have a quality, engaging video ad, you can help your business stand out and stay ahead of your competitors. Using video ads on Facebook will let potential customers know what makes you special compared to your competitors. Prove that your business can solve their problems by showing testimonials from previous customers.
Easy retargeting
You can define your target audience by retargeting people who have watched 50%, 75%, 90% of your video ad. These are audiences that have clearly shown interest in your brand and are more likely to convert. Retarget them and create lookalike audiences with similar characteristics to existing customers to gain new customers who are likely to engage with your brand.
How to create effective Facebook video ads?
After learning about the benefits of video advertising on Facebook, let’s explore ways to help create successful video ads with the best results:
Create short, concise content
Users increasingly skim long videos and only watch short videos. Therefore, you should focus on creating videos that are shorter than 1 minute at most and ideally 5 – 15 seconds. Although the video is brief, it must still provide complete information, an attractive title, and an accurate description of the content to stimulate curiosity.
Grab attention in the first seconds
When customers scroll through their feed and see your video, they’ll only watch it for the first 3 – 5 seconds. If you want to attract and keep customers staying through your video, you must offer something of value in these first few seconds. That’s why you should mention your brand and important information in the first few seconds of your video.
To make your promotional video stand out and attract viewers’ attention in the first few seconds, you should create eye-catching visual effects and convey a short, concise message. Get straight to the point and deliver compelling content in the first 5 seconds. Products, services, and brands should appear in these early seconds. Make sure the information provided is reliable and has confirmation from experts.
Choose the right ad video format
If you want your advertising video to have good display quality on all aspect ratios of the user’s device, you should choose the appropriate ad format. At the same time, take full advantage of the resources that Facebook provides from Facebook’s Creative Hub creative page: https://www.facebook.com/ads/creativehub/gallery/.
There are many ad formats for you to choose from: vertical format, Canvas ad templates, Carousel,… Choose the right format and choose the suitable aspect ratio for your Facebook video ads to maximize views and engagement. For best results, use a 9:16 vertical video or a 1:1 square video.
Create consistent messaging
What’s important for video advertising is its ability to convey a single, clear message. Although you can introduce the outstanding features of your brand, product, or service, you should focus on the single point that has the strongest impact. A single, focused message is easier to understand and remember, increasing the likelihood that viewers will take action. In your promotional video, you can highlight a number of issues such as tips, tricks, and reviews of customers who have used the product & service, behind the scenes,…
Tell an interesting story
If you want customers to stay through the video and create a strong relationship with your business, make your video interesting and engaging by telling a skillfully crafted story that conveys the message in a way that resonates with viewers and inspires them to take action.
Grab your audience’s attention right from the start with an engaging opening scene. Make sure the story is easy to understand and conveys the desired message quickly. Cleverly integrate characters or situations to receive the audience’s sympathy.
There is no denying the benefits of video advertising on Facebook for businesses in promoting products, services, and brands. Through these ads, businesses can easily connect with target audiences, expand their scope of interaction and reach, and promote their conversion and sales process.
Please see more:
- How to make TikTok video viral become an online phenomenon
- What is ThruPlay Facebook Ads? How to set up Thurplay video ads
- “Golden” time for advertising videos in 2024
FAQ
When creating video ads on Facebook, you need to comply with some technical requirements such as size, frame rate, video length, file size. Specifically for video ads, supported file types are MP4, MOV or GIF. The aspect ratio is 1:1 (for computers or mobile devices), 4:5 (for mobile devices). Video resolution is at least 1080 x 1080 pixels, maximum file size is 4GB, minimum width x height is 120×120 Pixels.
Among all the ad formats on Facebook, video ads deliver the highest average CTR. These ads deliver high click-through and conversion rates because they create an emotional connection with the target audience.
