Effective Instagram Marketing strategy bring revenue

With over 2 billion active users monthly as of Q4 2021, a 200% increase from 2018, Instagram is not only an established platform but also a powerful tool for creating new trends in media marketing. This social network has shaped Social E-commerce, created the Creator Economy, and directly influenced how brands use social media for communication over the past decade. In today’s article, Optimal Agency will explore Instagram Marketing strategies.

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Overview of Instagram Marketing

Instagram Marketing is a strategy that leverages the power of the Instagram social media platform to reach target audiences, promote products, build brands, create loyal customer communities, and increase sales. Like other social media platforms, businesses engaging in marketing on Instagram need to develop specific Build a marketing strategy: create content, and maintain engagement with their target audience to achieve success.

The highlight of Instagram is its features that support sharing information through images and videos. It is also the favorite social media platform for people aged 16 to 34 (according to the Digital 2022 report by Hootsuite). This group is the potential customers and users for many businesses in various fields. Therefore, many businesses choose to invest in building and shaping their brand image on Instagram.

Instagram Marketing strategies

To effectively promote on Instagram, you can follow the methods shared by Optimal Agency:

Optimize your Instagram profile

Like a profile or fan page on Facebook, you need a profile that instills enough “trust” to persuade customers to come to you. Instead of getting lost among numerous optimization methods, ensure at least the following elements:

• A brief biography or introduction about the brand
• An appealing call-to-action (CTA) to encourage customers to click on the link to your profile
• A high-quality profile picture (usually a portrait or logo)
• Only leave important stories with well-designed covers

Additionally, like spending hours naming a character before playing a game, don’t get too “obsessed” with optimizing your profile; you can always go back and edit it as you wish. Remember, the content of your posts is the most important thing.

Share customer feedback images

The best way to grow on Instagram is to create content from customer images. Encourage customers to take pictures with your products. Although the image quality might not always be perfect, the authenticity and real stories from them will outweigh all other weaknesses. Instagram makes this easy with the tagging tab, which shows all the posts that other users have tagged you in. To ensure this tab only displays good posts, you can enable manual approval for tagged photos. This way, instead of a clutter, you can arrange user-generated content to match your aesthetic or brand identity.

Focus on content over aesthetics

While an eye-catching appearance will help you attract an audience better, beauty alone is not enough. 58% of Instagram users say they prefer brands that share straightforward, unpolished content. Don’t let the fear of your content not looking “pretty” enough stop you. If you believe your content is of high quality and brings value to users, feel free to post it!

Use Instagram Short videos

Instagram cannot ignore the short video trend, with Reels now making up the majority of the content on this app. Many reports have shown that engaging with Reels significantly impacts the overall engagement rate almost immediately. If you post a video and no one pays attention, don’t worry. With the current strong virality, just one successful video can make you appear everywhere. Therefore, don’t give up quickly; anyone can succeed with Reels, and all we need is time to practice and experiment.

Create useful Stories Highlights

Stories only last for 24 hours, but with the Story Highlights feature, you can save important Stories forever. This is an ideal tool to quickly convey a lot of information in the currently popular format: short videos. 61% of Gen Z and Millennials prefer videos under 1 minute. Try adding temporary highlights for events or product launches, or save frequently asked questions and ordering information that customers often ask about. To have an effective highlights section, ensure three elements:

• A short, clear title
• Cover design consistent with the brand
• Only keep the best and most interested content

Set specific promotion goals

SMART is a “smart” method to start your brand journey on Instagram. Here, you start with five bullet points corresponding to:

• S: Specific goals
• M: Measurable
• A: Achievable
• R: Relevant
• T: Time-bound

For example, what are the business goals when entering the Instagram market?

• Goal: Generate leads
• Number of leads brought in
• The number of customers must be manageable by the staff without being overloaded
• Consider if the above number is appropriate
• The time required to achieve the above number?

When you are sure that these questions have been “answered” accurately and honestly, or in other words, when you understand what Instagram will bring to your business, that’s when you start.

Provide high-quality images

Instagram is the “vast territory” of images. Therefore, to attract customers, the first thing you need to do is provide them with things they admire. Before spending a lot of money to hire a professional photographer for product photos, you can try:

• Finding similar images online (there are many on platforms like ShutterStock / Freepik / Pinterest…)
• Creating videos/photos following current trends
• Using available graphic templates to enhance your brand image without much cost. You can hire a designer or use paid applications like Canva / Adobe Express…

Create a unique style to increase brand recognition

Unlike spending a lot of money to get a smile from a model, having a unique aesthetic will make your brand stand out and be remembered among billions of other images daily. Why is this important? Because people will see one of your posts in their Instagram feed and immediately recognize it’s from you, even before seeing the account name. For example, “Ah, this knowledge shared with interesting illustrations can only be from Optimal Agency…” This is important not only on Instagram but also on all other communication channels you use for marketing.

Create an attractive Brand Voice

Brand voice is everything you convey about your brand, including:

• Photo captions
• How you guide viewers in videos
• Terms you use in posts
• How do your staff or representatives present when talking about the brand
• Content in videos…

Besides “what you say,” “how you say it” is also an important part of the brand voice. Your brand can be friendly and fun, or serious and professional. You can keep everything light with humorous jokes or provide accurate information like a news program. The most important thing is to identify the audience you want to target and then maintain the style you have chosen. The brand voice and tone are an integral part of your social media strategy.

Update stories regularly

Reels might be getting more attention, but Stories still hold their important position. Using Stories makes your content more approachable to customers, building relationships with them naturally and uniquely. You don’t have to put in much effort to see the effectiveness of this. A year-long study on Instagram showed that when businesses share at least one Story daily, user retention rates increase up to 100%. And not only that, up to 500 million people post images or videos on Stories every day. Even if you’re not good at demographics, just multiplying 100% audience recall with the potential reach of 500 million people, that number is impressive.

In the article, Optimal Agency hopes you understand Instagram Marketing and effectively implement Instagram Marketing strategies contributing to the success of the business.

Please see more:

• The fastest and most effective how to boost engagement on Instagram
• How to increase followers on Instagram for free?
• Instagram advertising doesn’t cost money how to fix it?

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