Facebook offers businesses many types of Facebook advertising formats to reach target customers and increase sales and profits. However, not all businesses clearly understand and know how to use Facebook advertising types to improve effectiveness. In today’s article, we invite you to join Optimal Agency to learn about today’s popular Facebook ad formats and the benefits they bring.
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Why should you run ads on Facebook?
Facebook advertising brings many benefits to businesses in expanding their reach and connecting with their target audience. Here are the reasons to deploy a Facebook Ads campaign:
The audience is large and diverse
Known as the largest social network globally with billions of active users each month. This large user base allows businesses to reach a diverse target audience based on demographic factors, behavior, interests,…
Multiple ad formats
With ad formats, Facebook provides advertisers and businesses with the ability to choose the format that best suits their goals and content. From there, making advertising campaigns more attractive and attracting the attention of many customers helps improve the performance of Facebook ads campaigns.
Precise targeting options
The Facebook advertising platform provides powerful targeting options that allow businesses to identify target audiences based on factors: age, behavior, interests, etc. Targeting through these targeting options helps your ads be shown to the right audience that is best suited for your campaign goals.
Interact and connect with customers quickly
Facebook is a place where users can actively interact with content. Advertisers can take advantage of this interaction by creating interactive content and connecting with customers. At the same time, share and encourage users to like, comment, share, and interact with the brand.
Cost-effective
Compared to other types of advertising, Facebook Ads are often more cost-effective and often suitable for businesses with limited budgets. Advertisers can have complete control over costs by setting daily or lifetime budgets. Or choose the right bid strategy to optimize campaigns based on performance and maximize return on investment (ROI).
Facebook ad formats you should know
Image advertising
The most basic ad format with a single, high-quality image along with text copy and a call-to-action (CTA) button. It is used in many different ad types, positions, and aspect ratios. You can use boosted posts or create ads specifically for Facebook image ads.
This form of advertising is easy to do and can be used to introduce products and services effectively. Facebook image ads are a powerful tool that helps businesses achieve various campaign goals. From increasing brand awareness or promoting sales to increasing conversions.
Video advertising
Similar to image ads, video ads use a single video to promote a brand, product, or message. With the ability to attract better engagement than other ad formats because of motion and sound elements for more vivid storytelling.
This type of ad is more attractive than image ads. It can run in News Feed and Stories or appear as in stream ads facebook in longer videos on Facebook. Businesses use them to introduce products and services or increase brand awareness and attract viewers’ attention quickly.
Carousel ads
Show up to 10 images or videos, or both images and videos, in one ad. It consists of tags, and each tag includes its title, link, and call to action. When users see these ads, they may swipe through a series of images or videos horizontally.
Each card in the carousel can link to a different destination URL. Advertisers can guide users to specific product pages, landing pages, or other relevant content based on the content of each tag.
This format offers more creative space in advertising allowing businesses to highlight different products. Showcase specific details about a product, service, or promotion, or even tell the story of how their brand develops on each carousel card.
Advertise your collection
Among the Facebook ad formats that allow users to discover, browse, or buy products directly from their News Feed. This type of ad has the main featured image and video along with 2 or more small images on the side.
When customers click on a collection ad, they are taken to an Instant Experience, a full-screen landing page that fosters engagement and creates a seamless shopping experience, enhancing customer satisfaction. Collection ads are suitable for larger businesses with a wide range of products and services.
Story ads
These ads appear in the Stories section at the top of the user’s News Feed on mobile devices. They are placed intermittently between natural content from the user’s friends and family. Story ads appear in vertical format with visual content, where advertisers can combine images, videos, or carousels to convey their message.
Facebook Stories Ads are seamlessly integrated across multiple platforms, including Facebook, Instagram, Messenger, and WhatsApp. Advertisers can create a single-story ad and choose to display it across these connected platforms. The recommended maximum duration is 15 seconds, ensuring concise and engaging content.
Slideshow ads
Created from 3 to 10 images or a single video that plays in a slideshow. These ads are similar to video ads but use up to 5 times less data, making them ideal for markets with limited internet connectivity.
This format is perfect when you don’t want to create a video ad or lack the resources to produce a video. If you have high-performing image ads on Facebook, you can turn them into slideshow video ads. Slideshow ads are effective in showcasing products and highlighting features.
Other types of ads include Instant Experience ads, lead generation ads, Messenger ads, dynamic ads, poll ads, and more.
How to choose the right Facebook ad formats
How do you choose the right one after learning about the various Facebook ad formats? Selecting the correct type of Facebook ad is crucial to the success of your advertising campaign. Here are some factors you need to consider to make the right choice:
Determine campaign goals
To choose the appropriate ad format, you need to identify your campaign objectives. Common objectives include increasing brand awareness, driving website traffic, generating leads, boosting sales, and more. The campaign goal will guide you in selecting the most suitable ad type.
Understand how different ads work
You need to familiarize yourself with the different ad formats on Facebook and how to use them. Each ad type serves a specific purpose and is designed to help businesses achieve particular campaign goals. Once you have identified your campaign objective and understand the various ad formats, you can choose the one that fits best.
Ad budget
Every business has different resources and budgets for advertising. Depending on your available resources, you can select the most appropriate ad type to help achieve your Facebook Ads campaign goals.
With the popular Facebook ad formats we have shared above, we hope you can choose the right format. By applying that format to your Facebook ads campaigns, you can achieve the best possible results!
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Frequently asked questions
Each type of ad is designed to serve a purpose and produce specific results. It’s important to choose an ad format that fits your personal marketing goals and strategy. Moreover, for each type of advertising certain elements and parameters are required. You need to understand these things to choose the appropriate advertising format to help create an effective Facebook Ads campaign, avoiding wasting your budget.
This depends on the specific marketing goals and resources of the business. If you want to highlight certain products in your catalog, you can try carousel ads. If you are new to Facebook advertising and want to increase brand awareness, you can choose image advertising.
