If you have a business, big or small, and want to promote your services and products on the internet, Facebook advertising is an indispensable tool. In fact, in today’s digital age, Facebook advertising is considered a versatile weapon that helps businesses market their products and services to hundreds and thousands of customers. Speaking of effectiveness, Facebook advertising both brings a high volume of customers and minimizes costs compared to some traditional advertising methods.
Although Facebook advertising is extremely popular, not every individual can easily start this work, especially for those in certain professions, such as dentists. That’s right, you didn’t hear wrong; many of our clients are dentists who come to us because they cannot advertise their clinic on Facebook. If you are a dentist planning to advertise your services on Facebook but aren’t sure how, this article is for you. The article will provide a complete guide on how to start an ad campaign, along with a strategy for attracting customers through advertising. Now, let’s dive into the article with us!
Benefits that Facebook ads bring to dentists
Frankly, traditional advertising is no longer suitable for dental clinics. Before, dentists could hang banners or use megaphones to broadcast their clinic’s promotional programs to attract attention. Today, the digital age has developed very strongly, so it is essential for a dentist to apply Facebook advertising to promote their clinic’s services. So, what are the benefits of Facebook that dentists are recommended to apply to promote their clinic’s services?
- Expanded customer source: A good ad can reach thousands of people in the area you are targeting. This will help you attract a large number of interested people and increase the possibility of them visiting your clinic.
- Optimized advertising costs: Facebook advertising is not as expensive as you think; you just need to optimize your Facebook ad and target the exact audience you want to reach. If you only want to target customers in your city, a budget of $50 is appropriate to spend on Facebook advertising.
- Time saving: Using Facebook advertising to promote a business on Facebook will help dentists save time. Now you won’t waste time creating a promotional program using traditional methods; instead, you just need a device like a computer to create a Facebook ad campaign that attracts thousands of customers.
Preparation steps for a dentist ad campaign
In this article, I want to introduce you to Facebook Lead ads because this is a popular type of advertising used to attract potential customers. Especially for the dental field, this type of ad is easy to set up and extremely useful.
Surely now you are interested in how to create a Facebook ad campaign for a dentist’s clinic. However, we want you to prepare a few tasks before starting to create a Facebook ad campaign. This will help you save time later and also help optimize the ad campaigns in the best way. Let’s start.
Prepare Facebook ad content
To have an ad creative that attracts interest, you need to prepare content for your campaign. It can be said that this is an extremely important factor that determines whether a customer clicks on your ad or not.
- Identify the Main Service/Offer: Decide exactly which service your dental clinic wants to advertise. This can be a high-value service (All-on-X, implants, Invisalign) or an attractive offer to attract new patients. The offer must be highly incentivizing. If you have a small dental clinic, use highly incentivizing offers because they will address the customer’s pain point.
- Design Creative Image/Video: Prepare high-quality media assets:
+) Professional Images/Videos of the clinic, the team, and the treatment process.
+) Before-and-after images (with valid consent) or visual descriptions of the treatment results (e.g., image of a successful implant restoration). Additionally, we encourage you to produce videos featuring patient experiences.
- Develop the Approach Angle: The ad determines the core message. Instead of just advertising the service, focus on the solution to the patient’s problem (e.g., “Tired of loose dentures? Discover the full-arch implant solution.”).
- Build a Set of Filtering Questions (Form Questions): Prepare a lead form to collect information with filtering questions to qualify potential customers from the start (e.g., ask about specific needs, level of interest, or if they need a Spanish interpreter).
Set up a Management System (Systems Section)
Why is it necessary to set up a management system? In fact, building a management system will help you manage and nurture customers better. Furthermore, it will also help you greatly reduce the time spent running the clinic. Now, let’s look at the steps to set up a customer management system for a dental clinic with our team.
- Choose a CRM System: Decide which tool you will use to manage potential customer information (Go High Level, HubSpot, or simply a Google Sheet). If you are new, I would advise you to use Google Sheets because it is extremely simple and easy to operate.
- Set up Automation: We recommend using tools like Zapier to ensure:
+) Potential customer information is automatically transferred from Facebook to the CRM/Google Sheet instantly.
+) An automatic initial welcome/confirmation message or email is sent to the new lead immediately after they fill out the form.
- Establish Communication Channels: Prepare a specialized phone system (e.g., Open Phone) if you want to separate campaign calls from the regular office phone, ensuring calls can be recorded and shared among staff.
Create online channels for membership programs
The final step in the preparation work that we want to guide you through is creating online channels for membership programs. Why? Your ultimate goal will be to attract more customers to participate and use your services. This will allow you to generate recurring revenue without spending too much money on advertising. Let’s look at the setup methods for the online channel for the membership program.
Step 1: Build a Landing Page
Create a simple, attractive page that highlights the benefits of the membership program. Include:
- Cost savings compared to traditional insurance.
- Testimonials from satisfied members.
- A clear sign-up button.
Step 2: Attract Traffic
Use Facebook advertising and content marketing to drive traffic to your landing page. You can also use YouTube or TikTok to attract interest.
Step 3: Retarget Non-Sign-Ups
If someone visits your page but doesn’t sign up, send them a retargeting ad with the message: “Still considering it? Sign up now and save!”
Setting up Facebook ads for dentists
Set up a Facebook Ad Campaign (Ads)
This is where you create and shape your ads to attract the interest of customers who need to visit a dental clinic.
1. Determine Campaign Objective and Targeting Audience
Objective: In Facebook Ads Manager, choose the appropriate objective. For dental services that require information, choose “Leads” (Potential customers).
Targeting Audience:
- Location: Target based on the geographic distance around your clinic (e.g., a radius of 10–25 km).
- Interests: Target those interested in Oral Health, Cosmetics, Dentures, or dental insurance organizations (e.g., Delta Dental).
- Language: If you have staff who speak the native language of the area where your clinic is located, consider expanding targeting to include people who speak that language.
2. Design Creative Image and Offer (Creative & Offer)
- Ad Design: Use the prepared high-quality images/videos (e.g., image of a successful All-on-X case or an office video).
- Write Ad Copy: Focus on benefits and solutions.
- Headline: Short and captivating (e.g., “Missing Teeth? Discover All-on-X”).
- Main Content: Describe the problem, offer your solution, and encourage action.
- Set Up a Lead Form: Create a brief form, asking for basic information (Name, Phone Number, Email) and add Filtering Questions to qualify the quality (e.g., “Which service are you interested in?”, “Are you currently wearing dentures?”).
Conclusion
For a dentist to start running Facebook ads is not as difficult as you think. You just need to focus on the customers you want to reach and create truly attractive content, from images to videos. If you are still wondering how to do Facebook advertising for dentists, apply the steps presented in our article right away. We hope the knowledge in this article will be helpful to you.
Frequently Asked Questions
The most important thing is to focus on “Creative, Angle, and Offer.” The ad must visually show the solution to the patient’s problem (e.g., an image of an All-on-X implant for a person wearing dentures) and present an attractive Offer that encourages them to take immediate action.
You must set up an instant system and ensure Speed to Lead (STL). Connect Facebook to a CRM/Google Sheet (via Zapier) and ensure staff call back the lead within 5 minutes to achieve a high Contact Rate (goal ≥ 60%). Then, maintain a strict follow-up process (at least 6 contact attempts).
