Before starting to run ads on Google Ads, it is important to understand the structure of a Google Ads account. This includes knowing the components that make up an account and the importance of each. Mastering your Google Ads account structure helps you manage advertising campaigns more effectively, make the most of your resources, and improve campaign performance. So what is the structure of Google Ads? Benefits of using Google Ads. In this article, Optimal Agency will work with you to learn and answer the questions in the article below.
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What is Google Ads?
During the process of customers searching for products and services, Google Ads is an indispensable tool to attract searches from target customers. This way, you can increase your business’s popularity, website traffic, and receive more messages and calls, thereby increasing sales. Google allows you to create links and share information with your target audience across mobile devices and computers. When customers search for information about your products and services on Google’s search engine, your business will appear on the search engine results page (SERP), helping you reach target customers. Additionally, Google Ads also allows you to tailor your ads to fit your budget. Your ads will run within your budget or will pause when the specified budget is reached.
Google Ads account structure
To build a complete Google Ads account structure chart, you need to focus on important levels such as account level, campaign level, ad group level, and keyword level.
Account
Before starting to build your ad structure, the most important thing is to have a Gmail account. This is the account you will use to manage advertising campaigns on Google Ads. In addition, you also need a payment method such as a Visa or Mastercard to provide funding for your advertising campaigns.
Campaign
The campaign level is the first step in building an advertising structure on Google Ads. Here, you will set parameters such as budget, location, language, and auction method. To ensure that your account structure works efficiently, you need to understand your business, the resources available, the goals of your Google Ads advertising strategy, and the characteristics of the products or services you are advertising. At the same time, you can also create many types of campaigns to meet different business goals.
Ad group
At the ad group level, you’ll organize ad groups based on the theme or goal of each campaign. Each ad group will contain corresponding keywords and ad templates. Typically, each campaign will have about 10 ad groups, with each group containing 3-5 keywords and 3-4 ad samples.
Keyword
Keywords are the most important element in your ad structure on Google Ads. You need to choose appropriate keywords through keyword research tools to ensure the effectiveness of your campaign. There are many types of keywords to choose from such as exact match, broad match, phrase match, and broad modification match.
By focusing on these levels, you’ll build a strong and flexible Google Ads account structure that will help you optimize your ad performance across the Google platform.
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Benefits of Google Ads for businesses
The significant benefits of using Google Ads in specific advertising campaigns are:
- Reaching potential customers at the moment they are searching for the product or service you offer is an important strategy in building a successful advertising campaign. With Google Ads, you can ensure that your ads appear in front of people searching for what you have to offer. This creates the ideal conditions for potential customers to take action, like clicking on your ad to learn more or even making a direct transaction.
- One of the biggest benefits of advertising on Google Ads is that you can control where your ads appear, from specific websites to certain geographic areas. This helps you optimize advertising effectiveness while focusing on your target customer group.
- Statistics show that about 80% of consumers will search for information online before deciding to buy a product or service. This shows the importance of reaching customers at the moment they are searching, giving you a great competitive advantage in the market.
- With Google Ads, you are completely proactive in controlling your advertising budget. You can set up per-click (CPC) bidding, which only pays when someone clicks on your ad, helping you optimize your advertising budget without worrying about going over your budget.
- Another plus of Google Ads is that there is no minimum spending commitment. This allows you to control costs and decide on the right budget for your business without any constraints.
- By using Google Ads, you can track and evaluate the effectiveness of your advertising campaigns through detailed reports. You can see how many new customers connected to your business from your ad, as well as other information like where they came from and what actions they took after clicking on the ad.
- Finally, Google Ads also offers a remarketing feature, allowing you to show ads to people who have previously interacted with your website. This increases your chances of conversion and creates potential marketing opportunities for your business.
In the above article is the detailed and accurate content that Optimal Agency shared. Hopefully, it can help you understand the structure of a Google Ads account and the benefits of using Google Ads in your business in the most effective way.
Please see more:
- How to Google Ads location targeting
- How to create dynamic search ads on Google 2024
- How to optimize CPC when running Google ads
Frequently asked questions
While Google Ads is a powerful tool for online advertising, there are also some downsides to consider. One of the main disadvantages is cost. Advertising on Google Ads can be expensive, especially if you compete against competitors with big budgets. In addition, managing and optimizing advertising campaigns on Google Ads requires specialized understanding and skills, especially when competing in fields that require complex advertising strategies. Not only that, some users may skip Google ads and choose organic results, especially when they have confidence in the reputation and quality of organic results.
To create a Google Ads account, you need to visit the Google Ads home page and click the “Get Started Now” button. Next, you will be asked to sign in with your existing Google account or create a new account if you don’t have one. After logging in, you’ll be guided through the account creation process, which includes providing basic information about your business, choosing a payment method, and setting up initial ad settings. Finally, you’ll need to confirm your information and agree to the Google Ads terms and conditions before completing the account creation process.
