Have you realized the benefits of Google advertising (Google Ads) in online business and want to invest in this advertising tool, but your budget is limited? How to run a Google AdWords campaign effectively while keeping costs low? In this article, Optimal Agency will help you achieve the desired advertising effect without spending too much money and understand the reasons why advertising does not achieve the desired effect.
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How to Google Ads on a Limited Budget?
To advertise on Google with a limited budget, you can refer to the following methods, specifically as follows:
Identify reasonable keywords
Keywords play a very important role, acting as a “flare” that helps customers easily find you on search engines. Experience shows that choosing keywords around services or products makes it easier for customers to search. Instead of focusing on many short keywords, you should use longer keywords to fully express your customers’ needs. Long-tail keywords have the advantage of low bids but high conversion rates. For example, instead of using the keyword phrase “District 2 land for sale”, you can try using “cheap District 2 land for sale”, or “District 2 land for sale” to run ads directly to Customers with specific needs. Choosing good keywords not only helps save costs but also optimizes advertising effectiveness.
Choose the appropriate period
In addition to determining an effective keyword list and understanding the target market, choosing the ad display time also plays an equally important role. No road is always congested, and no time is always guaranteed to be effective for advertising. Choosing the right “golden hour” for your target customers is the key to achieving the highest number of leads. For example, for mid-range projects, the main customer group is people with average income, doing business, and living in rural areas. They often spend their afternoons resting and surfing the internet. Therefore, advertising appearing between 10 and 12 noon will bring a high number of leads. On the contrary, for high-end projects, targeting customers who are office workers, managers, etc., often work during the day and take time to rest in the evening. Therefore, advertising appearing from 7:00 p.m. onwards will achieve the best results. “Right person – Wrong time” can lead to losses, while “Right person – Right time” is the most ideal factor for Google AdWords.
Target the right type of target audience
At the same time, the better you understand your customers, the more effective targeting your Google AdWords campaign will become. With the explosion of the Internet, marketers can more easily gain a deeper understanding of customers. In addition to basic methods such as:
- Surveys: in person, by phone,…
- Focus Group
- Personal Interviews
- Observation of behavior (Observation)
- Field Trials
On the Internet, you can also apply additional methods such as:
- Follow online news sites
- Conduct online surveys (Wifi Marketing, Email,…)
- Participate in forums, communities, and chat groups of your target audience to better understand their thoughts and behaviors
- Monitor customer traffic
- Observe your competitors’ activities – See what actions they take, what keywords they use,…
In short, minimizing advertising violations and choosing the right target market will help you save a lot of advertising costs on Google AdWords.
Select devices to run the campaign
Choosing the right advertising device is crucial for optimizing the effectiveness of your Google AdWords campaign. You need to carefully consider matching the content with each device, as apart from desktops and laptops, there are also smartphones, tablets,… Especially on mobile devices, information is often limited, so using advertising services on desktops, laptops, or tablets may yield better results.
What should you keep in mind to avoid wasting your budget?
To prevent wasting the advertising budget on Google, you need to address the following issues:
Fix keyword errors that are not related to the target page
When keywords and landing pages are not related, it’s a significant error in your advertising strategy. Users clicking on the ad won’t find the desired information and might leave the page immediately. In this situation, you’ve paid for each click without any conversion results. On the Google AdWords platform, the landing page and optimize quality score in Google Ads play a crucial role in the success of your campaign and affect the costs you have to bear. A tight connection between the landing page and ad quality score is becoming more critical than ever, demanding special attention from businesses to ensure advertising efficiency and cost-saving.
Revise landing pages that don’t provide real benefits to customers
Getting customers to click on your ad and visit the landing page is the beginning of the journey. The most crucial part is converting these visitors into customers after they land on your website from the ad. The main reasons for customers leaving the page and low conversion rates after clicking on an ad are unfriendly landing pages, lack of useful information, or difficulty in navigation. To address this issue, it’s crucial to ensure your website is user-friendly. The website should provide easily accessible information about products or services, have a visually appealing interface, and user actions should be designed for ease of use. In summary, satisfying customers and keeping them on your website is the key to generating conversions that benefit your business.
In the article above, Optimal Agency has provided the most accurate and detailed information. We hope our content can assist everyone in advertising on Google Ads on a Limited Budget effectively and avoid wasting the budget.
Please see more:
- What is Google Ads certification? How does Google Ads certification work?
- Important terms in Google Ads that you need to understand
- How to set up Google Ads extensions
Frequently Asked Questions
A bid cap is a feature in Google Ads that allows you to set the maximum price you’re willing to pay each time a user clicks your ad. This helps control advertising costs and ensures that you’re not spending too much money on clicks without ensuring a profit. When setting bid limits, you need to carefully consider making sure that the price is set high enough to attract clicks to your ad while still ensuring the feasibility and effectiveness of your ad campaign.
Search volume limitation is when an advertising campaign does not reach its full potential due to search volume limitations. This can happen when your target keyword is not searched for often enough by users, or when competition between ads is too high, resulting in not enough placements to show your ad. To overcome this situation, it is necessary to optimize keywords, adjust advertising strategies, and look for expansion opportunities to increase the chance of reaching the target customer audience.
