Google Ads is an indispensable part of a business’s marketing strategy. When running ads on Google, you need to clearly understand and comply with the policies and terms of service of this platform. What is the latest Google advertising policy? Why is it necessary to comply with Google Advertising Policy? Let’s join Optimal Agency to find answers to these questions in the article below!
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What is Google Advertising Policy?
These are advertising policies and advertising regulations issued by Google and required by advertisers and publishers on their platform to comply. The main purpose of these policies is to protect users from negative content and ensure transparency of business activities taking place on the platform.
The introduction of advertising policies aims to ensure users have a positive and safe experience on Google. At the same time, these policies will ensure that advertisers on Google always comply with regulations and can build appropriate and optimize Google Ads advertising.
Google’s advertising policy prohibits content that is harmful to users, divided into 4 groups including:
- Prohibited content: Content that is not allowed to be advertised on Google’s networks.
- Prohibited behavior: These are actions that advertisers cannot perform if they want their ads to be displayed.
- Restricted features and content: These are features and content that are allowed to be advertised but will be limited to a certain extent.
- Technical and editorial content requirements: These are the standards and requirements for Google Ads advertising content, applications, and landing pages.
Why is it necessary to comply with Google advertising policies?
It is no coincidence that Google has many policies and requires its advertisers to comply. Because all advertising regulations on the platform are built for their purposes. It includes ensuring user experience, competitive transparency, and legal regulations across each region.
Furthermore, Google uses a combination of its artificial intelligence technology and a manual review process to ensure your ads comply with Google’s advertising policies. At the same time, there are measures to handle advertising content that violates policies. If you are doing business or advertising on Google, complying with policies is essential.
In case you intentionally circumvent the law or violate advertising policies multiple times, the advertiser will receive an appropriate penalty. Depending on the severity of the violation, Google will issue reasonable penalties. Some specific cases you need to know include:
Unapproved ads: If you violate the policy at the lowest level, your ad will be rejected by Google. This means your ad won’t be shown until the violation is resolved.
Your domain name is in a suspended state: Google will immediately suspend websites that violate serious advertising policies.
Advertising account suspended or permanently locked: In case you violate advertising policies multiple times or commit serious violations, Google will suspend your account. Your account will even be locked permanently and you will lose all customer data collected from previous advertising campaigns.
These penalties are enough to show you that compliance with Google advertising policies is very important. Therefore, you should carefully research and understand Google’s policies to avoid unnecessary risks.
For details about the entire Google advertising policy, please find out by visiting the link: https://support.google.com/google-ads/answer/6316?hl=en
Google Advertising Policy you need to understand
To help you understand and understand the detailed and complete content of advertising policies and avoid unnecessary risks, we have summarized the following Google Advertising Policy you need to know:
Google Advertising Policy on Prohibited Content
These are products, services, or types of advertising content that Google prohibits advertising in any form:
Counterfeit goods: Products with brands and designs masquerading as genuine products of another brand without distribution authorization from the manufacturer.
Dangerous products or services: These are products or services that are potentially dangerous, causing accidents, injuries, or damage. Including psychoactive substances, herbal or chemical recreational substances, drugs or related substances, weapons, ammunition, explosive materials,…
Content that facilitates nefarious behavior: Content or products or services designed to help perform nefarious or dishonest acts such as software or services that steal data, services increase interactions,…
Inappropriate content: Is advertising content or linked landing pages with content that is inconsistent with good customs or ethics such as causing agitation, discrimination,…
Prohibited Conduct
You are not allowed to perform these actions while using Google’s advertising services to carry out bad intentions, affecting people’s experience, psychology, personal information, and beliefs users and cause a loss of reputation for Google. Prohibited behaviors on Google Ads include:
Abusing advertising networks
Google always wants to bring its users the best quality services, products, and information. Therefore, ads, content, or landing pages that attempt to deceive or circumvent Google’s review process are prohibited. It includes: promoting content that contains malware and using techniques to obfuscate the actual landing page.
Data collection and use
As the largest search engine globally, Google will always ensure its respect and careful use of user data. Therefore, Google advertising partners are not allowed to misuse user information, collect this information for unclear purposes, or without appropriate security measures or public notification. For example, getting credit card information through an unsecured server,…
Distorted content
Every ad on Google can reach many potential customers. Therefore, advertisers need to ensure that the posted content is presented clearly and honestly. At the same time, it provides necessary information for users to make informed decisions. If your content is distorted or untrue, it will be rejected by Google.
Google’s advertising policies regarding restricted content and features
These are types of products, services, or content that are classified as restricted. That is, Google allows advertising of this content but is limited by age, geographical location, and reach. Furthermore, advertisers must meet some additional Google requirements before being allowed to advertise for legally or culturally sensitive reasons.
Alcoholic drinks
Google doesn’t allow certain alcohol-related ads, for both alcohol and alcohol-like drinks. Some types of alcohol-related ads need to comply with the policy, do not target minors, and only target countries where display is allowed.
Functional foods
Advertisers can advertise content about dietary supplements and health care functional foods but need to ensure these products do not contain banned substances according to regulations of the Ministry of Health and WHO. At the same time, provide Google with legal documents proving the safety and clear origin of these products.
Health care
Some healthcare-related content is not allowed to be advertised at all, while other content is only advertised if the advertiser is certified with Google and only targets approved countries.
Financial services
This policy is designed to provide information to users so that they can consider the costs associated with financial products and services and to protect users from bad practices or fraud. When you promote financial products and services, you must comply with state and local regulations in any region or country your ads target.
In addition, restricted advertising content includes sexual content, gambling and betting, political content, and digital currency.
Features are limited
Not all advertisers will have access to advanced Google Ads ad formats or features until they meet specific requirements or complete the certification process. Some of Google’s limited advertising features include HTML5 ads, click trackers,…
Google advertising policies for editorial and technical content
In addition to the policies above, Google also provides editorial and technical content requirements to ensure the most effective, engaging, and high-quality advertising experiences:
Editorial content
To provide the best user experience, Google requires that all ads, extensions, and destinations meet editorial standards. Ads with clear, professional presentations will be displayed. Google directs users to content that is relevant, useful, and easy to engage with.
Landing page requirements
Google wants consumers to have a good experience when they click on an ad. Therefore, the ad destination must provide unique value to the user. At the same time, the destination must be active, useful, and easy to navigate.
Technical requirements
For ads to always display clearly and function properly, advertisers must meet Google’s technical requirements. Including a maximum title line length is 30 characters, an ad landing page is error-free and functions normally,…
Ad format requirements
Google’s ad format requirements are image size requirements, video length limits, frame rate or image size requirements, character limits for titles or ad content. Ads… Google will easily approve ads with a professional, well-groomed interface.
At this point, have you fully grasped the content of Google’s advertising policies? Hopefully, this information will help you in implementing successful Google Ads campaigns, getting approved quickly, and improving advertising effectiveness.
Please see more:
- How to set up outbound clicks on Google Analytics 4
- How to link Google Analytics with Google Ads easily
- Instructions for running Google Ads for beginners in detailed
Frequently asked questions
If you find your Google ADs account is restricted, suspended, or in an advertising ban situation. Find out the causes carefully and try to find ways to fix the advertising violation problem. Then, proceed to send a request to Google for review. Or you can contact Google directly to request Google support and wait a few days for it to be resolved.
In case you circumvent the law and are lucky enough to succeed, it will be difficult to optimize your ad. Because an account advertising a product or content violates the policy, any changes or edits to the account will be reviewed from the beginning, causing the ad to be rejected. Circumventing the law not only wastes time and effort but also increases advertising costs because it is not optimized. In case you still intentionally violate multiple times, your Google account will be suspended or disabled.
