The role of Facebook advertising in reaching target customers and boosting sales cannot be denied. Those new to running ads often struggle with controlling the budget, measuring, and evaluating the effectiveness of the campaign. How many days should you run ads on Facebook for the best results? Follow today’s article by Optimal Agency now!
| ☑️ Qualitiy account 💯, no worries about getting lock | ☑️ Immediate use, unlimited spending |
| ☑️ Best rental price | ☑️ Create campaign freely |
| ☑️ Many offers | ☑️ Optimized ads campaigns |
| ☑️ Consulting fast approved ads | ☑️ Safe, secure, effective and affordable |
| ☑️ Diverse services, accounts | ☑️ 24/7 technical support |
Why should you invest in Facebook ads?
Facebook advertising is a top choice for many businesses due to its quick reach and easy deployment. Additionally, this type of advertising brings several benefits to businesses:
Facebook is the largest social network globally, with a vast and diverse user base in terms of age, interests, and behavior. This allows businesses to reach a large number of potential customers. With an appropriate ads campaign, you can reach this target group, enhancing interaction and conversion rates.
Moreover, the speed of information dissemination on Facebook is significant. With just one ad post on Facebook, you can reach even more people. Using the targeting criteria provided by Facebook, your ad will display to those who need your products or services.
Facebook’s Ad Manager allows you to create ads for a custom audience using demographic parameters, ensuring that ads are displayed to the right audience. By displaying ads to those who need them, you increase brand awareness and build a strong brand and product image in customers’ minds.
With various ad formats, advertisers have many options to choose the right format to convey their desired message to potential customers. For each development stage, businesses can select appropriate ad formats to enhance campaign effectiveness.
Facebook Ads are considered the most effective and optimize Facebook advertising costs. You can control costs by setting appropriate budgets and bids. Additionally, Facebook provides advertisers with tools to track, measure, and evaluate effectiveness. Based on the data collected, you can optimize your ad campaign.
How many days should you run ads on Facebook for the best results?
Professional advertisers assert that there is no exact number of days to run ads on Facebook for the best results. The effectiveness of an ad depends not only on the duration but also on many other factors. If you want to determine the duration of your Facebook ad campaign, you should consider the different stages of the campaign:
Facebook ad testing phase
Most businesses test their ad groups for about 3-4 days to determine whether the new ad campaign is worth investing more time and money. During this period, you can estimate your spending results and see how your ads are performing.
At this time, you should avoid making changes to the ad copies or settings. If you do, the Facebook ad algorithm will have to start over. Also, check all budget options. You may allocate between $5 – $100 per day for this phase. Larger budgets typically yield more and faster results, which is why larger businesses often have more money to invest in this phase.
Facebook ad learning phase
If you use your ad account to launch campaigns for lead generation or conversion ads, your ads will enter the learning phase. The purpose of this phase is for Facebook to identify which audience within your target range takes the desired action, such as submitting information, clicking on links, watching videos,…
The learning phase includes 50 events per week. However, if you make any changes, this phase will reset, and you will have to start over. Still, some changes may not cause the learning phase to reset, such as adjusting the budget, adjusting bid limits, or changing the target amount.
How many days should you run ads on Facebook for the best results?
Ideally, you should let your Facebook ad campaign run continuously for at least 7 days to optimize system distribution. The reason is that viewers’ behavior throughout the week directly influences ad effectiveness. That’s why understanding the habits of your target audience is crucial. Advertisers need to grasp this information to save time and budget.
Furthermore, advertisers should avoid making judgments about the effectiveness of ads when there is too little data. Although there is no exact duration for running Facebook ads for the best effectiveness, experts advise as follows:
For those new to Facebook advertising, the duration should be from 1-2 days to monitor the metrics, analyze the results, and make appropriate future changes. You should not edit ads while they are running.
For professional ad runners, the ad duration will depend on the budget and the number of products. If the ad group has a certain understanding of the algorithm and distribution policies with a budget and many products, then the ad duration will be longer, and vice versa. If a Facebook ad setup does not achieve the desired effect, it can be turned off after 18-24 hours of testing.
What factors influence the duration of Facebook Ads?
Further, you should explore the factors that determine the duration of advertising on Facebook:
Advertising goals
When running ads on Facebook, you need to clearly define your objectives. Common campaign goals include increasing engagement, raising brand awareness, boosting sales,… The duration of the ad run can vary depending on each goal. For instance, if the goal is to increase engagement or traffic, the duration may be shorter. However, for goals like enhancing brand awareness or increasing sales, a longer ad duration may be needed to achieve effectiveness.
Industry
Each industry has its characteristics and level of competition, which also affects the ad duration. Some products may need to be advertised during specific times or events in the year: Lunar New Year gifts, Christmas decorations,… The advertising duration for these items will be shorter compared to year-round products like consumer goods.
Target audience size
The duration of Facebook ads is also influenced by the size of the target audience. If you aim to reach a specific audience segment with high conversion potential, the duration will differ from when you are targeting a broader audience.
Advertising budget
This factor plays a crucial role and determines the duration of Facebook ads. If you have a limited advertising budget, running ads for a shorter period may be suitable. However, if you have a larger budget, running ads over a longer period could yield higher effectiveness.
Additionally, the ad duration depends on the type of advertisement and the advertiser’s technique. Identifying these influencing factors will help you decide the most appropriate duration for running Facebook ads to achieve desired results.
Now, you know the answer to the question, “How many days should you run ads?”. Estimating the ad duration will help you set an appropriate advertising budget and avoid wasting resources.
Please refer to:
- Types of Google Ads advertising accounts you need to know
- How to install Dynamic Ads Facebook quickly and simply
- Top 8 most effective how to optimize Facebook Ads costs?
FAQ
Most ads, after being published, need to undergo a review process by Facebook within 24 hours, sometimes even longer, before they are displayed. Even after ads are active, Facebook can still review them again if they receive a report from users or if Facebook notices any violation of policies or terms of service. If you want your ads to run on a specific day or time in the future, you can schedule them accordingly.
It usually takes about 7-14 days to start seeing results from Facebook ads. To know the results, check the Ad Reporting in Meta’s Ad Manager. Then navigate through the campaign, ad set, or ad you want to review, and the “View Chart” link will appear in a row below your selection. In expanded view, you can see Performance, Demographics, Placement, or Distribution for the campaign, ad set, or ad you have selected.
