There are many ways that people usually use to search for videos on YouTube, such as searching by channel, title, or upload time. However, a lesser-known but very convenient method is to use hashtags. Using hashtags to search for videos on YouTube is not only simple but also highly effective. This helps users find videos related to the topics they are interested in without having to sift through a series of unwanted results easily. This also means that using hashtags can help businesses reach more customers with their YouTube advertising campaigns. How to add hashtags to YouTube videos? What are the benefits of using hashtags? Optimal Agency will help you learn and answer the above questions.
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Understanding YouTube Hashtags
A simple way to understand hashtags on YouTube is that they are keywords placed after the # sign and linked with hyperlinks to allow users to click on them. These tags make it easier for users to find videos related to the content they’re interested in, as long as both that video and the video you’re watching use the same tag. Using YouTube hashtags allows content creators on YouTube to categorize their videos with similar content. What’s special is that these hashtag tags can also be used to search on YouTube’s search toolbar. Simply by searching for keywords similar to your hashtag tag, your video can appear in search results, however, the position of the video in search results depends on many other factors. That’s why YouTube hashtags make it easier for your video to be found, benefiting both users and content creators.
Benefits of YouTube hashtags
YouTube hashtags have become very popular and attract great attention from the user community. The specific benefits they bring to users are as follows:
- Hashtags play an important role in maintaining interaction and connection between readers and YouTube videos. Initially, hashtags were widely used on Twitter and then spread to all other social platforms such as Instagram, Google+, YouTube, Pinterest, and Facebook.
- Using hashtags in videos on the YouTube platform helps you spread your content to people with the same interests and concerns, benefiting your YouTube advertising campaign.
- In the field of YouTube Marketing, hashtags are considered an important tool to help brands reach target customers and enhance brand awareness. At the same time, they also help businesses evaluate the effectiveness of marketing campaigns by measuring interactions with customers from videos posted on YouTube.
- When users click on a hashtag, they will be taken to related posts, providing information about KPIs and the audience that the marketing campaign has reached.
- With creative, concise, and memorable hashtags, they can create interest and stimulate customers. When used smartly, hashtags attract more users and help brands create strong hashtag trends on the YouTube social media platform.
To get suitable hashtags, you can search for hashtags by using the search bar on YouTube click on hashtags, or follow trending videos to gather keyword ideas.
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Rules when adding hashtags to YouTube videos
Adding hashtags to videos on YouTube is an effective way to increase reach and attract audience attention. However, when using hashtags, you need to adhere to YouTube’s rules and policies to avoid violations and removal. Here are some things to remember when adding hashtags to your videos:
- Do not use spaces in hashtags: Hashtags are not allowed to contain spaces. If you want to use hashtags with multiple words, concatenate them.
- YouTube limits the number of hashtags in a video: Avoid attaching too many hashtags to a video. If a video has over 60 hashtags, YouTube may ignore all of them.
- Use hashtags purposefully and relevant to the video content. Avoid misleading content: Do not use irrelevant or misleading hashtags. This could lead to your video being removed.
- Prohibit harassment behavior: Do not use hashtags to harass, threaten, or create offensive content towards individuals or groups.
- Avoid sexually explicit and violent content: Do not use hashtags containing pornographic content or inciting violent behavior.
- Avoid using profanity: Avoid using vulgar or offensive language in your Hashtags.
- Do not use generic description tags: YouTube does not allow the use of generic description tags or repetitive phrases in the video description.
Adhering to these principles will help your video be reasonably accessed and avoid penalties from YouTube.
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How to add hashtags to YouTube videos
Follow the steps below to add hashtags to YouTube videos:
Step 1: First, enter # then > choose a topic or keyword you want to add to your video.
Step 2: After entering the keyword, YouTube may suggest popular hashtags based on the content you entered.
Step 3: Choose the hashtag that YouTube suggests or create a hashtag that you feel is suitable for your content.
Step 4: Post the video to complete the process of adding hashtags to the video
The above article contains accurate and detailed information that Optimal Agency has shared, hoping it can help you understand the concept, and benefits of using YouTube hashtags, and successfully add hashtags to YouTube videos.
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Frequently asked questions
– Add the @ symbol: Start by adding the @ symbol before the name of the person you want to tag.
– Choose a name from the suggestion list: After adding the @ symbol, YouTube will suggest suitable user names. You need to select the name of the person you want to tag from this list.
– Complete the tagging process: When you select a name, YouTube will automatically complete the tagging of that person in your video. Users will receive a notification that they have been tagged in your video.
Note: ensure you have permission from the person you intend to tag before adding them to your video.
Although using hashtags in YouTube videos can bring many benefits such as increasing visibility, engagement, and attracting audiences, there are also limitations to consider:
– Using too many tags: Using too many hashtags can reduce the user’s viewing experience and make the content confusing. If a video has too many hashtags, YouTube may ignore some hashtags or reduce the priority of that video in search results.
– Irrelevant hashtags: Using hashtags unrelated to the video content can detract from professionalism and confuse viewers. If hashtags do not reflect the video’s topic accurately, viewers may feel confused or dissatisfied with the content.
– Limitations on effectiveness: While hashtags can help increase reach and engagement, their effectiveness is not guaranteed. This may depend on various factors such as video content, the popularity of hashtags, and YouTube’s algorithm.
