Learn how to add money to your Google Ads account

For those who are new to Google Ads, getting familiar with the payment profile and how to fund your Google Ads (Google Adwords) account can be a challenge. Therefore, in this article, Optimal Agency will guide you step by step on how to fund your Google Ads account, from choosing the right Visa card, and how to set up payment methods, to some common mistakes that people often make.

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Funding your Google Ads account in advance will keep your advertising campaign uninterrupted

Google Ads (formerly known as Google Adwords) is an advertising tool that has been proven to be extremely effective over the years and is trusted by many businesses. Not only does it bring great benefits in reaching potential customers, Google Ads also allows advertisers to choose specific goals for their campaigns, such as increasing the number of phone calls or driving visits to the website. With a Google Ads account, advertisers can customize their budget, choose the appropriate targeting method, and especially can start or stop advertising at any time as desired. This brings flexibility and comprehensive control to advertising campaigns, helping to optimize advertising costs and effectiveness.

An important difference between Google Ads and other advertising platforms, such as Facebook Ads, is the payment mechanism. While with Facebook Ads, advertising fees will be deducted directly from the user’s international payment card, with Google Ads, you need to top up your advertising account before you can deploy your campaigns. This means that the account must have a balance before the ad is released. Because Google Ads has a different operating mechanism compared to other platforms, compliance with Google’s policies is mandatory. One of the important policies is that the advertising account must have money before starting a campaign. Top-up is an important first step to ensure that your ads can run continuously, avoiding running out of money, and causing the campaign to be interrupted.

Especially for new accounts set up to run ads, setting up payment and top-up is an essential step. According to Google’s operating mechanism, new accounts often have to pay manually, which means you need to top up before the ad can be activated. As soon as your campaign is approved and starts running, Google will deduct the cost from the amount loaded into the account. When the amount in the account is almost empty, you will receive a notification email from Google, reminding you to top up to avoid running out of budget, leading to the ad being stopped. This helps ensure that your ads always run continuously and are not interrupted due to a lack of budget.

In addition, setting up payment and top-ups also helps you monitor, control, and measure the effectiveness of advertising campaigns accurately. Knowing your current budget and predicting future costs will help you adjust your advertising strategy, ensuring that your campaign goals are achieved most effectively.

What should you keep in mind before adding money to your Google Ads account?

To start adding money to your Google Ads account and launching advertising campaigns, you need to prepare some basic but important steps, including setting up a suitable payment method and advertising account. Below is a detailed guide on what you need to prepare.

Using an international payment card to add money

The most popular and convenient payment method when using Google Ads is through an international payment card. You will need to prepare a Visa, MasterCard, or equivalent international card to add to your Google Ads payment profile. Making an international payment card is no longer too complicated. You just need to go to any bank and request to issue this card, it only takes a few days for you to own the card to use.

Note when using international payment cards:

• Payment cards do not charge fees: Some banks such as Vietcombank and Techcombank currently do not charge fees when you deposit money into your Google Ads account. This helps you save costs when making international payment transactions via Google Ads.
• Fee-based cards: On the contrary, some other banks such as TPbank, BIDV, and ACB … will charge a fee each time you make an international transaction. This means that each time you deposit money into your Google Ads advertising account, there will be a fee incurred.

Many people who are new to Google Ads often wonder whether choosing a bank affects the suspension of their account. Practical experience shows that choosing a bank card does not affect the suspension of your Google Ads account. Therefore, you can rest assured to choose the bank that you feel is most suitable.

In case of payment by Momo account

In addition to international payment cards, you can also pay via Momo account – a fairly new but very convenient method, especially for those who do not have an international payment card. With Momo, you can make transactions quickly and easily. This is an effective alternative solution, helping you pay for advertising costs without having to worry about opening an international bank card.

Note: Whether paying by Momo or international card, Google requires a minimum amount of 160,000 VND to be deposited into your account. This is a mandatory condition for your account to start running ads.

Prepare a Google Ads advertising account

Finally, to be able to deposit money and deploy advertising campaigns, you need a Google Ads advertising account. You must create an account and set up basic information for it before depositing money and running ads. This process includes registering for a Google Ads account, setting up a payment method, and setting a budget.

So, to top up your Google Ads account, you need to prepare important elements such as an international payment card or a Momo account and ensure you have created a Google Ads advertising account ready. After completing these steps, you can start to top up and deploy your advertising campaigns effectively.

How to add money to your Google Ads account

Topping up your Google Ads account directly affects the process of your advertising campaign. Here are some ways to top up that you can refer to and apply, specifically as follows:

Method 1: Use a computer to top up directly in your Google Ads account

Step 1: Log in to your advertising account on your computer

First, open a web browser and log in to your Google advertising account. Use the previously set up Google account to ensure you have access and perform account management operations.

Step 2: Payment settings

After successfully logging in, on the main interface of the advertising account, you will see a toolbar at the top of the page. Here, click on “Tools and settings”. Next, in the drop-down list, select “Payment settings” to access the Google Ads payment management page.

Step 3: Check your advertising account

When you go to the “Payment settings” page, you will see many options related to finance and payment. Here, click on “Summary” to see an overview of your advertising account, including information about your budget, current balance, and advertising spending activities.

Step 4: Confirm the deposit

To proceed with the deposit, click on the “Deposit” button in the payment settings interface. This step will take you to a page that allows you to enter the amount you want to deposit into your Google Ads account.

Step 5: Deposit money into your Google Ads account

In this final step, you will choose your desired payment method. Google Ads currently supports many payment methods such as Visa, MasterCard, or through e-wallets such as Momo. You need to enter the amount you want to deposit, the minimum is 160,000 VND. After entering the amount, click on the “Pay” button to confirm the transaction. The system will process and deposit money into your account immediately or after a short period.

So, after completing the above steps, you have successfully deposited money into your Google Ads account and can start deploying your advertising campaigns easily and effectively.

Method 2: Deposit money via the Google Ads App on your phone

If you have a busy schedule and want to flexibly manage your advertising campaigns, the Google Ads mobile app will be a convenient solution. This app helps you easily control and deposit money into your advertising account anytime, anywhere, with just a few simple steps. Below are detailed instructions on how to deposit money via the Google Ads app on your phone.

Step 1: Select the correct account to deposit the budget

First, you need to download the Google Ads app from the App Store (for iOS devices) or Google Play (for Android devices). After installation, open the app and log in to the Google Ads account you want to deposit money into.

Once you have successfully logged in, look down at the bottom right corner of the screen and click on the “More” icon. Here, you will see a list of features and options to manage your advertising account.

Step 2: Select Billing & Payments

In the menu that just opened, select “Billing & Payments” to start the process of adding funds to your account. This is where you manage your payments, invoices, and the balance status of your advertising account.

Step 3: Select Top up and enter the amount

In the “Billing and Payment” section, you will see the “Top up” option. Click on it and enter the amount you want to top up to your Google Ads account. Google Ads requires a minimum top-up amount of 160,000 VND, you can enter a larger amount depending on the budget of the advertising campaign you are running.

After entering the amount, choose the appropriate payment method (Visa, MasterCard or e-wallet like Momo) and click the “Confirm” button to complete the top-up process. The system will automatically deduct money from your account and top up your advertising account in a short time.

The Google Ads app on your phone not only helps you top up quickly but also allows you to monitor and adjust your advertising campaign anytime, anywhere. The app interface is friendly and easy to use, even for beginners. Through the app, you can control ad performance, track budgets, and quickly respond to campaign changes, saving time and optimizing your advertising effectiveness. So, with just three simple steps above, you can quickly top up your Google Ads account and conveniently manage your campaign directly from your mobile device.

The above paragraph shares how to top up your Google Ads account. Hopefully, this sharing will help you quickly understand the Google Ads tool, contributing to improving your business most effectively.

Please see more:

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• What are Playable Ads? The potential of Playable Ads in marketing
• What is ThruPlay Facebook Ads? How to set up Thurplay video ads

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